SEO for eCommerce: The Complete Guide

SEO for eCommerce: The Complete Guide

Date & Time
February 25, 2023
Reading time
4 mins
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Lopamudra Barik

Search Engine Optimisation (SEO) is challenging and aggressive.

In the long term, it's still one of the least expensive strategies to promote your eCommerce store. The buying process has altered for consumers.

According to a study, 70% to 80% of visitors completely disregard paid advertisements in favor of organic search results. Moreover, organic search is a factor in 23.6%of eCommerce orders.It is not surprising that the majority of online retailers have increased their SEO spending. Nowadays, it is unquestionably necessary.

Seo for eCommerce

We've created the most straightforward eCommerce SEO tutorial so you can get started on optimising your store right away.It won't belong before you start to notice an organic increase in your sales.


What is SEO for eCommerce?
Is SEO actually crucial to eCommerce?
Rising number of customers

The full plan for eCommerce SEO

1. preparing for SEO for your shop

2. optimising your web shop

3. Making technical SEO improvements

4. Off-site actions to improve SEO

Want to improve your SEO?

What is SEO for eCommerce?

A free method of increasing traffic to your e-commerce site or retail website is eCommerce SEO,also known as search engine optimisation. By increasing your store's internet presence, the tactic can improve your Google ranking.When people search for product they want to buy online, they will find your store if you are ranked on Google.

SEO  for eCommerce

For instance, the following are the top outcomes for a Google search for "women's shoes":

Links to women's shoes from online marketplaces and retailers including Shoppe, Nike, Lactose, sandstorm are displayed in the top searches.These shops didn't incur significant transportation costs to get here. Due to their SEO efforts, they receive free visibility.If you still need more motivation to roll up your sleeves and get to work, continue reading.

Is SEO actually crucial to eCommerce?

Now, if you're still debating whether to concentrate on your SEO, give these figures a close inspection. After all, statistics are reliable.

Statistics are reliable

competition is rising

Up to 24 million eCommerce sites exist now, and more and more are being created every single day. Although there is competition, there is still room for improvement.

Competition is rising

 What people will purchase online would surprise you. You can definitely sell what you want to sell if these Bacon Bandages can garner almost 3,000 positive reviews on Amazon (people absolutely adore these, by the way). There are 39 other peculiar items people buy and like here, so it's not simply pure luck.

expanding clientele

Since the epidemic, there has been a worldwide increase in internet product sales. However, many of the customers have never or only seldom shopped online.There are undoubtedly mo resellers. Yet, there are also more consumers. Also, they are purchasing more frequently.

Expanding clientele

Rising number of customers

Not only are keywords important to SEO

I want to start by discussing onsite SEO. These are the strategies you use on the real website or online business (i.e., optimising the product listings, structuring the entire website, and writing blogs.)

Off-page SEO, often known as off-site SEO, is the second. Via back links (or exposure) on websites where your target market frequents, off-page SEO aims to increase the authority of your brand. Community pages or websites, influence websites, and even Google My Business are examples.

1. Preparing for SEO for your shop

eCommerce Keyword Analysis

The first fundamental stage is conducting keyword research for eCommerce.Finding the terms that potential customers use to find your and your competitors' items online is known as keyword research.Correct wording would increase website traffic and help it succeed. You'll be wasting your time and effort if you don't get this correctly.How will you discover allot those terms then?Use the tools listed below.

The first important stages conducting keyword research for eCommerce.

Preparing for SEO your shop

Discovering the terms that potential buyers use to find your and your competitors' things online is known as keyword research.Writing correctly would boost website traffic and aid in its success. If you don't get this right, your time and effort will be wasted.Then, how are you going to learn all of those terms?Utilise the equipment in-this list.

Those who just wish to learn more about a particular subject utilise informational keywords. These queries typically seek out instructional content.

On the other side, before they make a purchase, individuals search for commercial intent. They are at the point in their product searches where they are finding what they need and they want to finish it quickly.You'd be able to tell since they look for information on how, where, and how best to make the buy.Examples of specific searches are "purchase coffee grinder" and"find best coffee grinder bargains." A more sophisticated tool, SEMRush, demonstrates what you can do to outperform the competition."Volume" stands for the quantity of searches, and "KD" stands for keyword difficulty.It also makes recommendations for how many referring domains you should've, but we'll save such discussions for later.

eCommerce growth

 Let's go on to the following phase, optimising the design of your eCommerce website, now that you understand how to locate keywords that potential buyers are looking for, that have little competition, AND are likely to convert.

Architecture of eCommerce websites

Your SEO success is heavily influenced by your eCommerce store's architecture, often known as the way you set up, arrange, and organise your complete website.Why? It's because the design of your site makes it easier for users to access the product pages they want to see.

Your website's top menu,category pages, and product pages are all considered to be parts of its architecture. The attention of your visitors will be captured if you get all these pages properly.

E commerce website
  • Keep it easy to use but scaleless.
  • Aim to keep every page 2-3 clicks from the home page.

Not only is this configuration ideal for Google's SEO, but it's also the best for people. Its flat architecture facilitates surfing for your website visitors while allowing Google to index all of your pages.Consider rearranging your present web structure right away if it appears to be one or two levels deeper or more complex than the example above.

 This is an example from American Apparel if you're curious how it appears on a real website.You only need to select"Woman" as your category, then "Tops" as your subcategory,and there you are at this product. You can see the item. merely two levels deep.

2. Optimising your web shop

The next step is to optimise your online shop, specifically your category pages, product pages, and of course your blog.When most people hear the term SEO, they picture this.This entails strategically placing your chosen keywords (see Part 1.1) so that Google will list you in the Search Engine Results Page (commonly called SERP).

Optimising your web shop

Here is an example of successful eCommerce product page.It features connections to reviews, a product description that incorporates brand and product keywords,and an optimised URL. SEO is not limited to the product page.Before seeing this specific Macy's product page, a shopper may have used Google to look up terms like "charter club cozy plush throw."The first result returns aMacy's product because the page is optimised. Also, it contains every feature potential customer would desire.

The title's exact keyword,branded keywords (because Macy is already a well-known brand), and more than 200 4-star ratings.

SEO on the product and category pages themselves

Your keywords should appear in each of these 6 factors when optimising your eCommerce category and product pages.It's one of the eCommerce SEO best practices for on-page optimisation. Include your keywords into the following...

Your website

In the URL, add your keyword. It's the collection of words that you can look up in the search box at the top of your browser's window.Make sure it is readable and straightforward. Here is a Macy's illustration.Hence, simply include the essential information. Google loves shorter URLs.


Product Name

The ideal method for doing this is to start with your keyword. If you're unable to, make sure it's at the beginning. As you can see, the product keyword "cozy plush throw" was included in the title of the Macy's goods. The plush throw actually goes by the name "Charter Club."

Product Information

Product information

Together with other pertinent keywords, you should also include your target keywords in the product descriptions. To avoid repetition, they began our example with the keyword "soft plush fabric" in the introduction. Recall that the product title contains your keyword, therefore you'll need to think of a unique way to begin your product description.As Macy's is already well-known and established brand, their product descriptions are shorter.Your product description should ideally be 300 words long and contain 2-3 instances of your main keyword.

 But don't go overboard.Stuffing your description with keywords will make it sound forced and will ruin the flow.

Product Picture

Because Google cannot"see" photos, it must rely on "alt text" to understand what an online image looks like.The text that appears in the event that an image cannot load on your eCommerce site is known as alt text or alternative text. incarcerate incarcerate Jude .

"Charter Club Comfortable Plush Throw" is Macy's alt text.

Product picture

e-commerce video content

eCommerce undervalues video content. This is unfortunate because 44% of buyers spend more money on websites with product videos.Since Macy's doesn't even have one for that, this is what this video search returned.Don't forget to optimisation product videos that you may have on your e-commerce website. While improving the title and product description of your movie, apply the knowledge you gained from image optimisation.

The most effective ones appear on Google's first page and may raise your click-through rate.

eCommerce video content

Meta tags: headings and summary

The Meta title and description come next.These metadata are thrones that prospective buyers would see in search results.

Internal Links

Let's define them first,then discover how to optimise this.Your navigation contain slinks that are part of your eCommerce internal links. They act as"breadcrumbs" that direct readers to your category pages or homepage when they want to return.Take into account the layout of your website and consider how you might use internal links that point to important category and product pages.

That concludes on-page SEO, hurry.

Your blog or content marketing simply apply a ton of specific SEO rules, and this topic merits it sown post.

Here is an Illustration. The optimisation techniques used with the eCommerce product pages are still in use.

Making technical SEO improvements

Let's go to the harder part now. Please be patient as we get a bit technical. We'll keep it as basics we can, as promised.A helpful hint is to share this part and ask your website developer to take care of the optimisations.

SEO improvements

SEO techniques

Among the things that are improved with technical SEO are:

  • Website speed
  • Mobile-friendliness
  • Link breakdowns

Making ensuring your website visitor has a seamless experience, whether they are using a desktop ora mobile device, is all that is required.

Hence, they would remain.Google will recognise that your page is fantastic and worth ranking for if they stay on your website.You'd need SEO tools like Ahrefs, SEM Rush, Deep Crawl, Screaming Frog, or Raven Tools to know what technological actions to perform.Let's use Suggestible in this instance. It's less complex and easy to comprehend.Go to the "Top Problems Area" in your Uber suggest Dashboard to perform a technical SEO audit on your eCommerce website. It reaches the very bottom.

You can correct the SEO issues there to improve your Google ranking. By examining the Difficulty and SEO Effect, you can rank the issues in order of importance. Pay greater attention to the simpler tasks that will have the most impact.

Here are the most frequent SEO problems and solutions.

word count is low

Lack of information in the product descriptions is one of the most frequent errors. such as this one.You can design your online store attractively to increase sales, but Google won't be able to understand what the page is about if there isn't enough content on the product or category page. If Google doesn't know what the content is, it will not rank that page.the best opportunity for your pages to rank. Spend some time crafting enticing product descriptions for your offerings. To execute these tasks for you, you can also employ content writers or even AI content production technologies.

duplicated materials

Google doesn't appreciate duplicate material. This mistake can easily be made on product descriptions or categories, especially for things that are almost comparable. It occurs when you are unable to write new content due to lack of time.

  • adding canonical tags to duplicate content pages
  • Utilizing several representations of the product
  • Changing the URL or the keywords on other pages to include a unique character

A web page should load in under two seconds. Your visitors will leave your website early if it takes too long to load. 70% of shoppers claim that page speed affects their propensity to make a purchase.Here, you may check the speed of your page.In addition to page speed,it can provide advice on how to make your website faster. This can be sent to your developers, who will know what to do.

4. Off-site actions to improve SEO

Onsite optimisation, or the things you can do on your eCommerce website, was the focus of the first three sections.

The final section will cover off-page SEO optimisation for your online store. You can do the following actions outside of your website to improve your SEO.

Let's begin with the most typical.

creation of backlinks

Improve SEO

Having relevant website slink back to the URL of your eCommerce website is known as "building back links." Not only does this improve your search engine rankings, but italso fosters client confidence and trust.

When you're featured or discussed in places where your target market is also hanging out, this gives your eCommerce brand huge plus points in the trust and credibility sectors.

Learning Re According to Suggestible,the eCommerce player Flower, for instance, has 4k back links. sources increased its back linking efforts and saw an increase in income of 115%,transactions increase by 53%, and average order value rise by 41%.

There are many ways to obtain high-quality back links, but these are the five simplest methods you can use to start obtaining back links for your online store right away:

Contact influential people

You can interact with market influences and look for methods to work together if you have the funds.To get your products mentioned in other people's blog articles, YouTube video links, and social media posts, you may either share free products or pay a set amount of money.Or, you might launch callable influence marketing campaign and, as your rapport with them grows,inquire about writing a guest post for their blog.

Publications by HARO

For you to gain traction,use HARO (or Help a Reporter Out). Journalists from media outlets, especially the major ones, are continuously seeking out new instances and innovative ideas from entrepreneurs.They can be searching for presents to gather. Also, perhaps this is your opportunity to get your counterproductive and get a back link to your website.It will take some time to monitor HARO emails for appropriate chances, but there are almost always daily eCommerce opportunities.

Improve local SEO

Most eCommerce companies ignore the final tactic, which is to spend money on local SEO .Local SEO is the act of boosting your internet presence so you can capture more local searches. It's ideal if your neighbourhood has a local store and a vibrant local community.It's a fantastic approach to get devoted clients to support your business.

Take ownership of your "Google My Business" listing

You can get a free listing on Google My Business to have access to a portion of its search engine market share. When a user searches for your company name,address, or any other details that are pertinent to the local keywords, this listing will come up.It appears on Google Maps and has client testimonials!Your listing may appear on Google's front page if it is optimised. such as this

Want to improve your SEO?

You see, SEO for online stores isn't that difficult. To make it as easy as possible for you to begin using the tactics we've provided,we've kept this tutorial as straightforward as possible. You can start with one component at a time rather than having to complete everything at once. Start by doing some keyword research.Alternatively,you can launch an online store with tyopf in just 30 seconds even if you don't yet have an eCommerce platform.


What is SEO for eCommerce?

SEO for eCommerce is the process of optimizing an online store's website and product pages to rank higher in search engine results pages (SERPs) to increase visibility and drive more organic traffic to the store.

Why is SEO important for eCommerce?

SEO is important for eCommerce because it helps to increase the visibility of the online store in search engine results, which can lead to more traffic and sales. Without SEO, it can be difficult for potential customers to find the store, especially if it is competing with other similar stores.

What are the key components of SEO for eCommerce?

The key components of SEO for eCommerce include keyword research, on-page optimization, technical optimization, link building, and content marketing. Keyword research helps to identify the search terms that potential customers are using to find products, while on-page optimization involves optimizing the website's pages for those keywords. Technical optimization involves optimizing the website's code and structure to improve its performance, while link building involves acquiring links from other websites to improve the website's authority. Content marketing involves creating high-quality content that attracts and engages potential customers.

How can I optimize my eCommerce website for search engines?

To optimize your eCommerce website for search engines, you should focus on keyword research, on-page optimization, technical optimization, and link building. This may involve creating high-quality product descriptions and optimizing the website's title tags, meta descriptions, and header tags. You should also ensure that the website is mobile-friendly, has fast load times, and uses HTTPS. In addition, you should focus on acquiring high-quality backlinks from other reputable websites.

What are some common SEO mistakes eCommerce store owners make?

Some common SEO mistakes eCommerce store owners make include failing to optimize their product pages for relevant keywords, neglecting technical SEO, using duplicate content, not having a mobile-friendly website, and neglecting local SEO.

How long does it take to see results from SEO for eCommerce?

The timeline for seeing results from SEO for eCommerce can vary depending on a variety of factors, including the competitiveness of the industry and the website's current optimization level. It can take several months to see significant results, but ongoing optimisation efforts can lead to continued improvements over time.

What tools are available for SEO for eCommerce?

There are several tools available for SEO for eCommerce, including keyword research tools like Google Keyword Planner and Ahrefs, on-page optimization tools like Yoast SEO and Moz, technical SEO tools like Google Search Console and SEMrush, and link building tools like Moz and Ahrefs.

How can I measure the success of my eCommerce SEO efforts?

How can I measure the success of my eCommerce SEO efforts?

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