Ecommerce analytics: Core metrics for boosting your online store?

Ecommerce analytics: Core metrics for boosting your online store?

Date & Time
December 30, 2023
Reading time
6 mins Read
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Lopamudra Barik

There are numerous ways to improve your marketing efforts, but one crucial step is to employ eCommerce analytics tools to acquire insights about the performance of your products as well as your website.


In the dynamic landscape of online commerce, leveraging ecommerce analytics is paramount for success. Understanding and utilizing core metrics provide invaluable insights into the performance of your online store.


In this post, we'll start by talking about the advantages of using ecommerce analytics.

A overview  of ecommerce analytics

If you're considering starting an ecommerce store or have recently had a successful launch, you maybe unfamiliar with ecommerce analytics. Don't worry, though; this is a beginner-friendly tutorial.


What exactly is ecommerce analytics? The process of tracking and evaluating data regarding ecommerce enterprises is referred to by this word. This data comprises essential figures such as online sales, customer count, proportion of returns or refunds, and soon.

That's a lot of data to take in. Fortunately, smart ecommerce software can collect this information for you.

Why it’s important to monitor your ecommerce analytics?

Why should you care about ecommerce analytics? The answer is simple: measurements, combined with excellent data analysis, may assist you in optimizing and growing your eCommerce business.


You can use it to get significant operational, marketing, and sales insights, which you can then utilize to change your strategies. The most significant ecommerce indicators are simple to read and learn from, so you don't need to be a customer data scientist to doso.


After you've reviewed all of the data, you can utilize your findings to fine-tune your inventory and perhaps your entire product catalogue. This will enable you to market the best products for your target audience, resulting in happier consumers and higher conversion rates.


You can also track the sales data generated by promotional offers such as free shipping coupons or percentage discounts.

You may use ecommerce analytics tools in a variety of ways to acquire actionable insights, develop your ecommerce store, and expand your business.

Core metrics for boosting your online store

1. Conversion Rate for Ecommerce

Ultimately, your goal is to convert clients. Your conversion rate can assist you understand if you are pushing visitors to the proper sites and items, rather than just informing you if you are successful.


The conversion rate is calculated by dividing the number of conversions by the total number of visitors who were offered the option to take action. 

It is crucial to note that average conversion rates vary greatly by industry.

2. Cost of Customer Acquisition

Customer Acquisition the entire amount you generally spend to bring in a new customer. If you notice this number rapidly increasing over time, it should be a red flag that something is wrong with your product or your user experience.

3. Rate of Customer Retention

If you're losing clients almost as quickly as you're gaining them, you know there's a problem with your products or customer engagement approach. 

Repeat customers are the lifeblood of ecommerce firms since it costs far less to keep existing consumers than it does to acquire new ones. The CRR ecommerce metric measures pourability to keep clients once you've acquired them.


Because this indicator is directly related to consumer pleasure and loyalty, its importance should not be overlooked.

4. Customer Longevity Worth

The greater your LTV, the less money you'll have to spend on attracting new clients. As your ecommerce business expands, you want to cultivate long-term connections with clients to prevent wasting money on acquisition.


One of the most common marketing blunders is viewing your customer base through the lens of a single transaction. The CLV metric looks at the big picture. It evaluates consumers based on how much income they will generate for your firm over the length of your engagement with them.

5. Shopping Cart Abandonment Rate

It's upsetting to see potential customers load up a shopping cart, then abandon it before making a purchase. The most common reasons for this are:

  • Unexpected charges or excessive shipping costs.
  • There is no option for a guest checkout.
  • A lengthy checkout procedure that goes beyond a single page.
  • Concerns about payment security.
  • Overall, the user experience is in adequately structured.

6. Channel Blend Analytics

To understand how well your marketing channels are doing, track KPIs like as conversion rate, abandonment, and AOV channel by channel.

What is the source of the "good" traffic? Once you understand this, you can start looking at the experience for each channel and the why behind the data.

How to  improve your  online store

Ecommerce analytics may help you optimize your store and boost sales, as we've covered. But that is but a portion of a potent all-encompassing e-commerce plan. There are a few more easy growth strategies that you should not ignore.


1. What are ecommerce analytics and why are they important for an online store?

Ecommerce analytics refer to the data and insights derived from the performance of an online store. These metrics encompass various aspects like traffic, sales, conversion rates, customer behavior, and more. They're crucial as they help in understanding customer preferences, identifying areas for improvement, and optimizing strategies to enhance the store's performance.

2. What are some core metrics in ecommerce analytics that can significantly impact an online store's success?

Core metrics include conversion rate, average order value (AOV), customer acquisition cost (CAC), retention rate, bounce rate, cart abandonment rate, and traffic sources. Each metric provides valuable information about different aspects of the customer journey and can guide strategic decisions to improve the store's performance.

3. How can tracking conversion rates benefit an online store?

Conversion rates measure the percentage of visitors who complete a desired action (like making a purchase). Analyzing conversion rates helps in understanding the effectiveness of the website, product offerings, and marketing efforts. Improving conversion rates leads to increased sales and revenue.

4. How does analysing traffic sources contribute to improving an online store?

Traffic sources reveal where visitors are coming from—whether it's through organic search, paid advertising, social media, or referrals. Understanding which channels drive the most traffic helps in allocating resources effectively and optimizing marketing strategies for better reach and engagement.



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