Elevate Your Online Success: 7 Free and Easy SEO Tools for Bootstrapped Business Owners

Elevate Your Online Success: 7 Free and Easy SEO Tools for Bootstrapped Business Owners

Date & Time
June 15, 2023
Reading time
5 mins
Author Icon
Lopamudra Barik

More than just search advertising and getting your site found for relevant terms, Search Engine Optimization (SEO) is useful to have a solid knowledge of.


In fact, I'd contend that being familiar with the fundamentals of SEO and the tools available may make you a more successful businessperson overall, from analysing search traffic to gauge consumer demand for a new concept or piece of content to developing the empathy necessary for great copywriting.


Unfortunately, many of the top SEO tools available today (like SEMrush and Ahrefs) can cost you around$100 per month, which may not be feasible for a bootstrapped business owner or someone who is still learning SEO.

In order to help you with anything from keyword research to backlink analysis, we've put together this collection of helpful free SEO tools.

1. Google Search Console

Without including Google's own Search Console, I would be negligent if I wrote about free SEO tools.


With it, you can manage and keep track of how Google perceives your website, as well as analyse which Google searches are bringing in visitors to better comprehend the search habits of your users. You can use it to identify faults on your website and pick which pages to omit from search results.

Learn how to set up Search Console and all the things you can do with it by reading this article. If you own and operate a website, it is an absolute must.

2. Backlink Tool

A backlink occurs when a page from another website links to yours, as the name implies. On the internet, they are typically regarded as an indication of relevance (depending on there liability of the source).


Backlinks still have an impact in 2017, despite Google's Matt Cuts having previously stated publicly that they will eventually become less essential in deciding how you rank.


Even if they stopped doing so, a decent backlink checker can still be helpful for a variety of purposes, such as identifying the types of websites that link to your own or your competitors' in order to compile a list of bloggers or writers to reach out to.

In this regard, the Backlink Checker by SEO Review Tools, which provides a number of free SEO tools, is quite helpful. The only restrictions are that you can only run it 18times per day and that you can only obtain the best backlink for each domain.


But with this tool, you can see in a single view the domain authority of the linking site, how frequently they have connected to you, whether or not they are follow links, and the anchor text they used.

As an alternative, you cause Moz's Open Site Explorer to examine a URL's backlink profile.

3. Respond to the public

Answer With the help of Google's auto-suggestions, the clever tool The Public provides a depiction of the long-tail keywords that come from your core term.

It proposes and groups keyword ideas based on queries (who, what, when, where, why), contrasts(against, and, or), and more, which is why I personally adore using it for content marketing. Being aware of queries outside of your main keyword phrase is essential to producing outstanding content that performs effectively.


Answer The general public is a useful resource for learning about the opinions of the general public as well as any particular choices or barriers they might encounter while making a purchase.

4. Screaming Frog

When you run a website, especially one with a blog, you eventually end up with more pages than you can manually manage.


Links can occasionally break or you can accidentally duplicate pages, neither of which is desirable in Google's (or your visitors') eyes. Fortunately, Screaming Frog's free version allows you to audit up to 500 URLs for no cost.


If anything has to be updated or optimized, this will let you know where the problems are. This data can then be exported into a spreadsheet for usage in a variety of ways.


5. Soovle

Similar to Ubersuggest, Soovle provides keyword recommendations as you type. But what it does differently is that, rather than producing a long list, it also offers you suggestions from Bing, Yahoo, Amazon, YouTube, Answers.com, and other sources in addition to Google.

As you may anticipate, each platform might produce unique insights.


For instance, Answer. com provides frequently asked questions about your primary keyword, while YouTube's suggested videos tell you what people want to watch about the subject (such as unboxing or review videos).


These ideas can frequently spark less popular long tail keyword recommendations that you can use to your advantage.

6. MozBar

In the form of their MozBar Chrome extension, which you can use if you sign up for a free Moz account, Moz provides a variety of free SEO tools. However, I'd like to draw attention to the Link Metrics feature in particular for the sake of this list.


On the basis of Page Authority, Domain Authority, and the quantity of backlinks going to the page, you may use this to determine how competitive a position in the search engine results is for a keyword.

Considering how challenging it can be and how many high-quality backlinks you might need tobuild in order to rank well will assist you make judgments.


Additionally, MozBar provides you with other tools for quickly analysing on-page SEO and determining the value of a backlink from a specific website.

7. Ubersuggest

Google does a fantastic job at providing suggestions to help you finish your search.


Google only provides you asmall number at a time, despite the fact that these can be helpful for coming up with further searches that can be related to your target phrase.

This is where a tool like Ubersuggest comes in handy because it provides you with a lengthy list of keyword suggestions based on the main term you type.


This might help you come up with ideas for new products, marketing strategies, blog posts, and more.

Which Free SEO Tools Would You Suggest?

There are various premium software packages that offer robust capabilities that cater to the majority of SEO needs from keyword research to backlink analysis in considerably greater depth, as I mentioned at the beginning of this essay. But for the cost (free), the aforementioned tools can be rather beneficial.


What are some free and easy SEO tools for bootstrapped business owners?

1. Google Analytics: Track website traffic, visitor demographics, and behavior to improve SEO strategies. Google Search Console: Monitor website performance, submit sitemaps, and identify and fix potential issues. MozBar: Analyze on-page elements, check domain authority, and explore keyword opportunities. Yoast SEO: A plugin for WordPress that provides real-time SEO analysis, content optimization, and readability checks. Ubersuggest: Discover keyword ideas, analyze competitor's websites, and track rankings. Screaming Frog: Crawl websites to identify technical SEO issues like broken links, duplicate content, and missing meta tags. Answer the Public: Generate content ideas by analyzing search queries and popular topics related to your niche.

How can Google Analytics benefit bootstrapped business owners?

Google Analytics provides valuable insights into website traffic, visitor behavior, and conversions. Bootstrapped business owners can use this tool to understand which marketing efforts are driving the most traffic, identify the sources of their most valuable customers, and optimize their website accordingly. They can track the performance of specific landing pages, analyze user engagement, and make data-driven decisions to improve their SEO strategies without spending money on expensive analytics tools.

Why is Google Search Console important for bootstrapped business owners?

Google Search Console is a powerful tool that allows bootstrapped business owners to monitor and improve their website's performance in Google search results. It provides important data such as organic search impressions, click-through rates, and average position for specific keywords. By identifying keywords that are driving traffic to their website and optimizing their content accordingly, bootstrapped business owners can increase their organic visibility and attract more targeted visitors without spending money on advertising.

How can MozBar assist bootstrapped business owners in their SEO efforts?

MozBar is a browser extension that provides useful SEO insights while browsing websites. Bootstrapped business owners can use MozBar to quickly analyze on-page elements of their own website and competitors' sites. They can check domain authority, examine page metadata, and identify keyword opportunities. This information helps them optimize their content, improve their website's visibility in search engines, and stay competitive in their niche—all without any cost.

How can bootstrapped business owners leverage Ubersuggest to improve their SEO?

Ubersuggest is a free SEO tool that helps bootstrapped business owners with keyword research, competitor analysis, and rank tracking. With Ubersuggest, they can discover keyword ideas, analyze search volumes, and identify keyword difficulty. By analyzing competitor's websites, they can uncover opportunities to improve their own SEO strategies. Furthermore, Ubersuggest offers rank tracking features to monitor keyword rankings over time, enabling bootstrapped business owners to assess the effectiveness of their SEO efforts without investing in expensive rank tracking tools.

How can Answer the Public be helpful to bootstrapped business owners in their content creation?

Answer the Public is a content ideation tool that generates insights into what people are searching for online. Bootstrapped business owners can enter a keyword or topic, and Answer the Public provides a visual representation of the most common questions and queries related to that keyword. This information helps bootstrapped business owners understand their target audience's pain points, interests, and frequently asked questions. They can use these insights to create relevant and valuable content that addresses their audience's needs, attracting organic traffic and establishing their expertise in the industry, all without any cost.

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