It should come as no surprise that obtaining backlinks for your e-commerce website can be extremely difficult. It can take time and effort to learn how to obtain backlinks.
When effectively applied, search engine optimization can raise your store's position in search engine results and bring in a consistent flow of customers and sales, day after day, week after week, and month after month.
In a market where paid advertisements are always becoming more expensive, this makes ecommerce SEO extremely beneficial for businesses.
On-page and off-page SEO can be classified into two categories in their most basic forms. In order for search engines to display your website to the appropriate users at the appropriate time, you must optimize each of your webpages for on-page SEO purposes.
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Unfortunately, your site is probably one of hundreds, thousands, or even tens of thousands of others that are quite identical to it. So how do the search engines decide who to display on the top page?
Off-page SEO is useful in this situation. Off-page SEO and the variety of components that build it up also assist in letting search engines know who is more relevant and significant. Backlinks play a key role in this. Simply put, a backlink is a link pointing to your website from another website.
Link-building, which is a fundamental SEO tactic that most online businesses should be committing time to each and every week, is the process of obtaining links from other websites.
Backlinks are not created equally
Backlinks are divided into two groups: follow links and no follow links. Simply said, a follow backlink is a link that benefits your SEO. It's a link that says to search engines, "I recommend this website," coming from another website.
A no follow backlink, on the other hand, is a link that says "I'm acknowledging they exist, but I'm not vouching for them," from the perspective of the person or website providing the backlink.
As a point of reference, links from low-hanging fruit like Facebook, Twitter, blog comments, and forums almost always include a no follow attribute. These links are still excellent from a sharing and exposure standpoint, but you should be aware that the internet marketing community generally agrees that they won't help you rank higher in search results.
How Can I Calculate the Worth of a Link?
How valuable and influential a backlink might be for you depends on a number of factors. Following is a list of some of those crucial components:
- External links from reliable, important websites have a far greater influence than links from unimportant, less important websites.
- Links from new domains are more significant than links from previously linked-to websites.
- Links with pertinent anchor text are more valuable from a keyword standpoint. For instance, a link generally has greater value if it comes from keyword-rich language, such as "men's leather wallets," rather than from "click here."
- A page with several links will pass fewer values for each link.
Check out the tool Website authority Checker to get a feel of how much authority a website has and how much of an influence a link from an external website might have. This tool will provide you with a few metrics that you can use to compare to those of other websites in order to determine the potential value of a link from a certain site for you.
Never pay for backlinks
Backlinks can have varied weights, as we just mentioned, but it's also crucial to remember that certain backlinks are simply plain terrible.
Your store may be punished or completely removed from search engine listings if it receives backlinks from shady websites that search engines consider to be of extremely low quality or websites that operate simply to attempt to manipulate search engine rankings.
Now a days, it is not a good idea to purchase backlinks or backlink bundles. Hard work and obtaining genuine backlinks from reliable sources are the only things that can truly replace them.
5 techniques for beginning link building
How do you gain backlinks now that you are aware of their value and variety? Five techniques to begin constructing backlinks for your store are listed below. Remember that there are dozens, if not hundreds, of ways to develop backlinks, so it's important to explore all of your alternatives and choose which ones would be most effective for your brand and business.
1. Produce content you can't help but share
Creating genuinely excellent and interesting information, whether it be in written, graphic, audio, or video form, that is so captivating that people automatically want to share it, is the essence of content marketing. One of the best techniques to generate a flood of backlinks for your store has been and is still doing this.
As an illustration, the well-known fashion site Wendy's Look book produced a distinctive and comprehensive YouTube video on 25 Different Ways to Tie a Scarf. Over 30million people have watched this amazing video on YouTube so far.
2. Product Reviews for Your Products
Getting bloggers to evaluate your product is one of the most common techniques to obtain backlinks and high-quality traffic to your website. This will inevitably result in a link to your website.
You should get acquainted with the blogs in your niche and their relative sizes first. To get on the authors' radar, spend some time getting to know them and participating on their most recent postings.
You should approach the authors with a pitch for your product once you have established a rapport with them. The script below can be used with a few small adjustments.
3. Post as a guest on blogs
Writing a guest blog post for well-known blogs in your niche may be one of the most popular methods for obtaining a high quality and pertinent backlink. This strategy works well for everyone involved because it gives the person and blog you're contacting content, and it gives you visibility to their audience as well as that important backlink.
The following should be considered while proposing a guest post:
- The email should be succinct and direct.
- Aim to pitch by email at all times. Use this method to locate the blogger's email if you don't already have it.
- Start off by praising the blog or a specific recent piece in particular.
- Make it clear that you'd like to write a guest post for the site and provide three suggestions for possible posts.
- Share any relevant credentials and a link to an online writing sample.
4. Request a Link From Your Manufacturer
It only makes sense for many e-commerce organizations who sell goods made by other companies to obtain backlink from the supplier of those goods. Most of the time, all it takes is a courteous email requesting them to add you to their list of partners or retailers.
For instance, Beard brand identifies all of its offline and online beard oil sellers, which not only helps those retailers sell more product but also improves their SEO thanks to a backlink from a high-ranking domain.
5. Use the media
A strong backlink from high ranking news domains can be obtained by being quoted in the media, even a local publication. There are several ways to do this, but depending on your offering, you might want to start with a smaller, local publication and then move up to larger publications.
Gaining exposure in a smaller local publication first helped to open doors and attract the interest of progressively larger publications, building credibility and backlinks.
There are many more strategies to develop backlinks for your store than those mentioned above, and some of them will be more effective for your store than others.
If you're looking for more ideas, start with Brian Dean's extensive list of link building tactics.
Conclusion
One of the most crucial and significant components of any store's long-term SEO strategy is link building. You can only do so much to inform the search engines that your store and products are excellent. But ultimately, you need other people to endorse you, and that's what backlinks do.
Each week, set a target and invest a few hours in link building. You'll gradually create a far more robust domain that will rank for more keywords and generate a consistently increasing steady stream of traffic.
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