Introduction to ecommerce, Growth of Ecommerce in India

Introduction to ecommerce, Growth of Ecommerce in India

Date & Time
May 15, 2024
Reading time
7 mins Read
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Lopamudra Barik

Over 40years ago, the roots of online shopping started growing. Back in the 1970s, technologies like Electronic Data Interchange (EDI) and teleshopping laid the groundwork for what we now know as online stores.

It's helpful to learn about e-commerce platforms and understand some basic concepts to grasp online shopping better. This way, we can have a clearer and deeper understanding of how it all works.


What is ecommerce?

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services over the online. It encompasses a wide range of online transactions, including online retail stores, digital marketplaces, online auctions, and (B2B) transactions. E-commerce allows businesses and consumers to conduct transactions electronically, often using websites or mobile apps, without the need for physical storefronts or face-to-face interactions. It has become increasingly popular due to its convenience, accessibility, and ability to reach a global audience.


E-commerce has changed the way we buy and sell online. It's like a superhero for businesses because it lets them sell their products online, breaking the limits of time and distance. As a business owner, you can create your own online store easily.

And for customers, it's a breeze to find what they need with just a click, without having to go from store to store. E-commerce has totally transformed the old-fashioned way of shopping since it came onto the internet scene.

When and how did ecommerce begin?

Ecommerce first appeared in the 1960s when organizations began using a technology called Electronic Data Interchange (EDI) to transfer data over the internet for business purposes. Online shopping businesses started booming in the 1990s, making it easier for buyers to shop without worrying about time or distance.

With the rise of smartphones, shopping became as easy as a single click, as long as you had an internet connection. Now, you can browse millions of products online from the comfort of your smartphone screen.

  • Business to Consumer (B2C): This is when a business sells its products directly to customers through online platforms like Amazon or Flipkart. You browse through products, add them to your cart, and pay for them using credit/debit cards or net banking.
  • Consumer to Business (C2B): Here, consumers sell products or services to businesses online. An example is when individuals participate in paid surveys or provide feedback to companies in exchange for payment.
  • Business to Business (B2B): This involves businesses selling products or services to other businesses over the online. An example is a company like GoDaddy providing hosting services to other businesses for their websites.
  • Consumer to Consumer (C2C): In C2C e-commerce, individuals sell products directly to other individuals through online platforms. OLX is a good example where you can list items you no longer need for sale, and interested buyers can contact you directly through the platform.

Why should one take their business eCommerce?

Taking a business online with Typof offers numerous advantages that make it a compelling choice for entrepreneurs:

1. Reach a Wider Audience: E-commerce allows businesses to reach customers beyond their local geographic area. With Typof, you can build your own store that is accessible to potential customers worldwide, expanding your market reach significantly.

2. Convenience for Customers: Online shopping offers convenience for customers, allowing them to browse and purchase products or services from the comfort of their own homes, at any time of day or night. With Typof, you can provide a seamless and user-friendly shopping experience for your customers.

3. Lower Overhead Costs: Running an e-commerce business often involves lower overhead costs compared to traditional brick-and-mortar stores. With Typof, you can     save on expenses such as rent, utilities, and staffing, making it a cost-effective option for entrepreneurs.

4. Flexible Operations: E-commerce offers flexibility in terms of conditions, allowing businesses to operate 24/7 without the constraints of traditional business hours.     With Typof, you can manage free online store unlimited products from anywhere with an internet connection, giving you the freedom to work remotely.

5. Data-driven Insights: E-commerce platforms like Typof provide valuable data and analytics insights that can help you understand your customers' behaviour, preferences, and purchasing patterns. By leveraging this data, you can make informed decisions to optimize your marketing strategies and improve your business     performance.

6. Scalability and Growth Potential: E-commerce offers scalability, allowing businesses to grow and expand their operations more easily compared to traditional businesses. With Typof, you can scale your online store as your business grows, adding new products, features, and functionalities to meet evolving customer needs.

Features of ECommerce

As a  website builder, Typof may offer a range of e-commerce features to help businesses create and manage their online stores. Some potential features of ecommerce in Typof could include:

  • User-friendly Website Builder: Typof may provide a drag-and-drop website builder with customizable templates designed specifically for e-commerce, allowing users to easily create professional-looking online stores without coding knowledge.
  • Product Management: Typof may offer tools for adding, editing, and organizing product listings, including options for uploading product images ,setting prices, managing inventory, and categorizing products.
  • Secure Payment Processing: Typof may integrate with various payment gateways to facilitate secure online transactions, allowing customers to pay for their purchases using credit/debit cards, digital wallets, or other payment methods.
  • Shopping Cart and Checkout: Typof may include a built-in shopping cart feature that enables customers to add products to their cart and proceed to a secure checkout process, where they can review their order, enter shipping/payment details, and complete their purchase.
  • Mobile Responsiveness: Typof may ensure that e-commerce websites created with its platform are fully responsive and optimized for mobile devices, providing a seamless shopping experience across smartphones, tablets, and desktops.
  • Order Management: Typof may offer tools for managing orders, tracking order status, and processing customer transactions, including features for generating invoices, printing shipping labels, and managing returns/refunds.
  • SEO Optimization: Typof may provide built-in SEO tools to help optimize e-commerce websites for search engines, including options for customizing meta tags, optimizing page titles/descriptions, and improving site performance for better search engine rankings.
  • Analytics and Reporting: Typof may offer analytics and reporting features that provide insights into website performance, customer behaviour, make website to sell stuff, and other key metrics, allowing businesses to make data-driven decisions to optimize their online stores.
  • Marketing and Promotions: Typof may include features for running marketing campaigns, creating discount codes, offering coupons, and implementing promotional strategies to attract and retain customers and drive sales.
  • Customer Support: Typof may offer customer support options such as live chat, email support, and help documentation to assist users with any questions or issues they may encounter while setting up and managing their ecommerce websites.

Growth of E-commerce in India today and in the next upcoming  years

In recent years, commerce site has grown a lot in India, especially with around 300 million internet users. People are buying everything from electronics to fashion online, creating lots of opportunities for young entrepreneurs and generating many jobs.

In the upcoming years, we might see even more changes. Buying and selling things could happen right on social media platforms. And with artificial intelligence, robots might be able to answer all our questions accurately and quickly.

How to start an eCommerce business?

Sure, here's a step-by-step guide to starting an e-commerce business with Typof:

1. Research and Define Your Business Idea:

  • Identify your niche and target market.
  • Determine what products or services you want to sell online.
  • Research competitors and market trends to understand demand and competition.

2. Create a Business Plan:

  • Outline your business goals, objectives, and target audience.
  • Define your business model, revenue streams, and pricing strategy.
  • Develop a marketing plan, including customer acquisition and retention strategies.
  • Estimate your start up costs and projected revenue.

3. Register Your Business:

  • Choose a unique business name and register it with the appropriate authorities.
  • Obtain any necessary licenses or permits required to operate legally in your jurisdiction.

4. Choose a Typof Plan:

  • Sign up for a Typof account and select a plan that best suits your business needs.
  • Choose a domain name for your e-commerce website (e.g., your

5. Set Up Your Typof Website:

  • Use Typof's website builder to create your ecommerce website.
  • Select a professionally designed template that aligns with your brand and industry.
  • Customize your website by adding your logo, branding elements, and product listings.


6. Add Products and Content:

  • Create product listings for your e-commerce store, including product descriptions, images, and prices.
  • Write compelling content to engage your audience and showcase your products effectively.

7. Set Up Payment and Shipping:

  • Choose payment gateways that integrate seamlessly with Typof to accept online payments securely.
  • Set up shipping options and rates for your products, including domestic and international shipping.

8. Optimize Your Website for SEO:

  • Optimize your website for search engines to improve visibility and attract organic traffic.
  • Use relevant keywords in your product descriptions, meta titles, and headings.
  • Ensure your website is mobile-friendly and loads quickly to enhance the user experience.

9. Test and Launch Your Website:

  • Test your website's functionality, including navigation, checkout process, and payment processing.
  • Make any necessary adjustments or improvements based on feedback.
  • Once everything is ready, launch your e-commerce website and start promoting it to your target audience.

10. Market and Promote Your Business:

  • Implement marketing strategies to drive traffic to your website, such as social media marketing, email marketing, and content marketing.
  • Engage with your audience on social media platforms and build relationships with your customers.
  • Monitor your website analytics to track performance and make data-driven decisions to optimize your marketing efforts.

11. Provide Excellent Customer Service:

  • Offer responsive customer support to address inquiries and resolve issues promptly.
  • Collect and respond to customer feedback to improve your products and services.
  • Build trust and loyalty with your customers to encourage repeat purchases and referrals.

By following these steps, you can effectively start and grow your ecommerce business with Typof.


How can we build an e-commerce business?

Once we've selected the products, we move on to designing the website. This is where we bring the website to life, adding all the features and functionalities. Depending on the technology used, this phase can take 4 to 10 weeks.

During website development, we focus on creating the shopping module. We register accounts on different marketplaces and list the products. This allows customers to start ordering products within 15 days of starting the project, which boosts their morale and sales.


After completing the design and development, our Admin team begins adding products to the website. We upload photos and write compelling product descriptions to give customers a clear overview of each item.


While we're adding products, we also work on launching the online store and start digital marketing. This includes social media optimization (SMO) and search engine optimization (SEO) to make sure your website gets noticed. We create eye-catching ads on platforms like Facebook, showcasing your products with catchy taglines to attract customers.

is eCommerce the near future?

Yes, e-commerce is widely considered to be the future of retail and commerce. The ongoing advancements in technology, changes in consumer behaviour, and the increasing popularity of online shopping all point to the continued growth and significance of ecommerce in the near future.

With the convenience, accessibility, and flexibility that e-commerce offers, businesses of all sizes are increasingly investing in their online presence to reach customers and drive sales. As technology continues to evolve and new innovations emerge, e-commerce is expected to play an even larger role in the global economy, shaping the way businesses operate and consumers shop.


Typof caters to a diverse array of industries, providing tailored solutions to meet their unique online needs. From retail and e-commerce to fashion, electronics, food, and more, Typof empowers businesses across various sectors to create professional and engaging online presences that drive growth and success.


What is ecommerce market size in india ?

The ecommerce market in India boasts a substantial size, with significant growth in recent years. With a market size exceeding billions of dollars annually, fueled by increasing internet penetration and smartphone usage, it continues to expand rapidly, offering vast opportunities for businesses and consumers alike.

What reason for the growth of eCommerce in India?

The growth of ecommerce in India is propelled by several factors, including rising internet penetration, widespread smartphone adoption, expanding digital payment options, increasing consumer confidence in online transactions, convenience of shopping from home, and a diverse range of products and competitive pricing offered by online retailers.

Ecommerce industry in analysis in india?

The ecommerce industry in India is undergoing continuous analysis to understand its dynamics, trends, and impact on various sectors. Researchers examine factors such as market size, consumer behavior, regulatory changes, logistics challenges, competition among platforms, and emerging technologies to provide insights for businesses, policymakers, and investors navigating this rapidly evolving landscape.

How does the future of ecommerce look in India?

The future of ecommerce in India appears promising, with continued advancements in technology, infrastructure, and digital payment systems expected to drive further growth. The sector is likely to witness innovations in areas such as AI-driven personalization, augmented reality shopping experiences, and sustainable practices.

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