10 Email Marketing Statistics You Must Know in 2023

10 Email Marketing Statistics You Must Know in 2023

Date & Time
March 10, 2022
Reading time
5 Minute Read
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Divya Mallick

Rediff mail
Yahoo Mail

And many more email services are trending these days. Above all, email marketing has come to light and is already trending. When the resources are inadequate, you need to be sure that you’re not letting go of any of your valuable time and money when starting a business.

But when it comes to marketing, your business can’t afford to overlook a tool as valued as email marketing. The influence of email marketing can do much more than just receiving messages in inboxes.

There’s a lot of tinkles adjacent to email marketing and its profits, but what do the email marketing statistics suggest? Well, the numbers say it all when it comes to showing the reliability of email marketing.

What is Email Marketing?

Email marketing is the method of how use email to endorse products or services. But it’s not just restricted to that. You can use email marketing to change relations with present customers, and/or to reach out to probable customers.

Email marketing allows businesses to keep their customers informed, and to modify their marketing messages consequently. Think of it as one of the most cost-efficient and conversion-rich forms of digital marketing today. It’s strong, influential, and gets your eCommerce store boundless results.

1. The Widespread Usage of Email

An email has made its way from being a modest message between academics to widespread global usage. In 2022, the number of email users worldwide is forecast at 4.3 billion as said by Statista, 2021. This figure is set to rise to 4.6 billion in 2025, making up more than half of the predictable world population.

This statistic evidently displays that email marketing is a chance that brands shouldn’t be missing out on.

If you’re doing business in the advanced world, your customers are using email, and you should be as well. No matter how small your business is, you have the influence to reach people through email marketing 24 hours a day, 365 days a year.

The benefit of reduced time and effort that comes with email can help your edifice your email marketing plan in a better way and join with your audience in an instant.

2. Billions of Emails Are Sent Daily

In 2022 alone, 333.2 billion emails are likely to be sent and received each day as shown by Statista, 2021. That’s a staggering number of everyday emails.

That’s not all. This figure is also expected to rise to over 375 billion by 2025. This email marketing statistic will likely show you that email marketing isn’t going anywhere shortly. In fact, it’s increasing.

Over the years, many new forms of communication have developed. Despite this emergence, email marketing has continued to be strong and is continuing to grow. With this email marketing stat in mind, it’s hard to ignore the latent of a great email marketing campaign.

3. Email Delivers a Strong Return on Investment

There’s no astonishment that with the widespread approval and indisputable profits of email marketing, the arrival on investment is huge. A well-thought-out email marketing plan will make you money.

4. Use of Email for Content Distribution

With such a strong ROI, it should come as no wonder that email marketing is one of marketers’ favourite content distribution approaches.

The latest statistics display that as many as 87 per cent of marketers use email marketing to distribute their content (Content Marketing Institute, 2020). This makes email the second most popular content distribution channel, just overdue social media at 89 per cent.

Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it gradually—one-third of them (33 per cent) are also appealing in paid collaborations to endorse their content to their partners’ email databases.

In fact, email is so popular among marketers that email engagement is one of the top metrics to assess content performance. 86 per cent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to control how fruitful a piece of content is, more so than website circulation and social media analytics.

5. Email Marketing Helps to Grow Your Business

There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less valued. Research findings from this study show that email marketing tops the plan in contrast to organic search, paid search, and social media when it comes to customer attainment and retention. Not to say that Facebook isn’t important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.

6. Welcome Emails Have a High Open Rate 

Open rates are one of the best ways to tell how well your email marketing plan is performing. This shows how many people are accessing your email. After all, who doesn’t want their email marketing movement to work miracles?

But what percentage of your audience even sees the emails that they get? Let’s talk statistics.  The average open rate for a welcome email is 82% as shown by getting Response, 2017. You can use this to your benefit when you’re building your email movement for your growing audience.

With such a high open-rate for welcome emails, maybe you can blunder some useful statistics that you want your audience to know about in the welcome email that you send them.

7. Personalization Works Wonders For Email

As the earlier stat shows, the average email open rate is 20.81%. But if you customise your emails, you’ll start to see the incredible impact that personalization can have. Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2019).

So, a great email marketing tip would be to customize your welcoming and topic line to include individual names when you send out emails. If that’s too much of a task, you could try personalizing your emails with the company’s name, industry, or a topic of attention.

8. The Power of Abandoned Cart Emails

An abandoned cart email is a follow-up email sent to someone who has added items to their cart, and becomes through a part of the checkout, but then left the site without buying the items.

A lot of people put items in their online shopping cart, only to then leave deprived of completing the acquisition. Your business could work about this by sending abandoned cart emails and recovering your lost potential for transactions.

Do abandon cart emails work? The statistic is here to back this claim up. Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). This type of eCommerce email is one of the most effective for boosting revenue.

9. Interactive Emails Are the Way Forward

Your emails should create user engagement. Gone are the days when your email marketing campaign needs to be limited to a newsletter arrangement. Marketers are looking for good assignation in the form of collaborative content.

Reports have shown that adding videos to your email can increase click rates by 300% as per Martech Advisor’s 2017 data. That’s an appalling number. Marketers also tend to contain sliders, folding menus, and GIFs to make their emails look well to customers. Also, don’t forget to make sure that all of your communicating emails are enhanced for mobile devices.

10. Customers Like to Hear From You

When looking at the frequency with which customers would like to receive product emails, 49% (Statista, 2017) of customers said that they would like to receive advertising emails from their favourite brands on a weekly basis.

This email marketing statistic is particularly nearby when you’re worrying about sending emails to your customers too frequently. Your audience likes to hear from you, and seemingly, they’re pleased to hear from you via email.


What is email marketing?

Email marketing is a marketing strategy that involves sending commercial messages, typically to a group of people, via email. It is used to promote products or services, build brand awareness, and engage with customers.

What are the benefits of email marketing?

Email marketing offers several benefits, such as increased customer engagement, improved customer retention, higher conversion rates, and lower marketing costs compared to other channels.

What are some key email marketing statistics for 2023?

Here are 10 email marketing statistics you must know in 2023: Over 319 billion emails are expected to be sent and received every day in 2023. The average open rate for emails across all industries is 18.0%. The average click-through rate (CTR) for emails across all industries is 2.6%. Personalized subject lines increase open rates by 29.3%. Emails that display incorrectly on mobile devices may be deleted within three seconds by 70% of recipients.

How can businesses use email marketing effectively?

To use email marketing effectively, businesses should focus on building a targeted email list, creating personalized and engaging content, testing and optimizing campaigns, and analyzing data to improve performance.

What are some common email marketing mistakes to avoid?

Some common email marketing mistakes to avoid include sending too many emails, not segmenting your email list, not optimizing for mobile devices, using spammy subject lines, and not providing clear calls-to-action.

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