9 Effective Strategies to Get Backlinks | Boost Your Website's Visibility

9 Effective Strategies to Get Backlinks | Boost Your Website's Visibility

Date & Time
July 13, 2023
Reading time
5 mins
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Lopamudra Barik

For the success of your search engine optimization (SEO) activities, you must understand how to obtain backlinks. In order to increase the authority and ranks of your website and increase organic traffic, a solid backlinking strategy is essential.


Your website's rankings and authority might significantly increase if you use the appropriate backlinking strategy. Regardless of your industry, we'll go through 9 effective strategy in this article to obtain high-quality backlinks.

Backlinks are links to one of your web pages that are posted on other websites.

What is backlinks?

Backlinks are links to one of your web pages that are posted on other websites. These links, often referred to as inbound links, can be used as call-to-action (CTA) buttons, graphics, or text.


For a number of reasons, backlinks are crucial to your website's search engine optimization.

  • Credibility Backlinks are viewed by Google as endorsements or votes of confidence for a certain page. Obtaining backlinks from a variety of websites demonstrates the authority and relevancy of your website.
  • Rankings One of the ranking elements used by Google is backlinks. Your website will rank higher in search results the more external links it receives.
  • Accessibility Links help search engines identify, crawl, and index your web pages more quickly.
  • Referrer traffic. Backlinks offer additional data, suggestions, or resources on a specific subject. Some readers will visit your website as well when well-known websites link to your content.

Let's go over 9 link building  strategies to boost your SEO now that we've talked about what constitutes a great backlink.

1. Linkable Resources

This link building strategy consists of:

  • The production of high-quality pages that will inevitably draw backlinks
  • Encouraging them to submit to relevant publications

If done properly, it's a scalable method of creating high-quality backlinks for your website. Remember also that you'll need to produce content that other websites wish to link to. Typical instances include:

  • Data-driven research
  • Long-form, in-depth guides
  • Graphics and infographics

It might come easy for others to credit you as a source if you produce a resource that is comprehensive, interesting, and accurate. The fact that these connections are positioned naturally, as Google prefers, is the finest part.


2. Resource page link building

The practice of so-called resource page link building is among the easiest and most efficient techniques to obtain backlinks. Resource pages are carefully selected collections of links, or resources.

Almost any topic you can imagine has a resource page.


Obtaining backlinks from websites that curate resources on a certain subject is known as resource page link building. Due to the fact that the only function of these pages is to provide links to useful resources, it is a tried and true technique.

The next step is to visit each page to confirm that it is a resource page and has links to outside sites. Find the person who is in charge's email address if it matches the bill, then introduce them to your resource.

3. Broken link building

Finding a dead link on a page, creating your own page on the subject, and asking everyone who is linked to the dead resource to link to your page instead is known as broken link building.

It functions because website owners who take pride in their work don't want to direct visitors to damaged pages.


Return to Content Explorer, press the caret, and select the Backlinks report if it makes sense for you to produce something similar. When your content goes online, you can pitch your new link to any pages or websites that are linking to the defunct page.

4. The Skyscraper strategies

The Skyscraper strategies involves creating backlinks using this tested procedure:

  • Finding material that is effective and has received lots of links
  • Better content creation
  • Encouraging individuals who linked to the original article to read that information

In other words, produce quality content and distribute it to relevant audiences. 

This list of SEO tool reviews is the most complete one you'll discover, which is why it's so linkable. 

The Skyscraper Strategies entails finding content with lots of backlinks, improving it, and then asking everyone who has linked to the upgraded content to link to you instead.

Remember that quality is preferred than quantity in this instance. Therefore, even though you might only receive 10 or 15 links, if they come from authoritative, niche websites, they might have a significant influence.


If you've worked hard and made a quality page, linking to it should ideally come naturally to other people.


The website HARO offers several excellent chances to obtain links from the media. Help a Reporter Out, or HARO, links reporters with sources. If a journalist choose to cite your work, they might also connect back to you.

The journalist in this instance is looking for advice on how to make a home look more attractive. They specify requirements so that suppliers are clear about what to send.


Additionally, you can decide which industries you want to subscribe to. So, you would have received this advice if you signed up to receive inquiries about the interior design profession.

This will include inquiries from significant, well-known websites like The New York Times and Business Insider.

It's worth setting up a Gmail filter because most queries will be irrelevant, which is the problem.

This is how:

  • Toggle the search options filter.
  • Enter haro@helpareporter.comin the "From" field.
  • "Subject "should be set to "[HARO]"
  • Set "Has the words" to the keywords you wish to track (you can specify several keywords here by using the OR operator).

simply be aware that simply because you react, not all journalists will quote and link to you. You should only react to questions where you have the necessary expertise in order to get the best outcomes. Prioritizing opportunities where the journalist needs several specialists is also important.


For instance, the request from Business Insider below makes it plain that they want to hear from a variety of excellent preschools. Therefore, if you represent a prestigious preschool, responding to this request will undoubtedly increase your chances of being highlighted.

6. Analysis of Link Gaps

Finding websites that link to your competitors but not (yet) to you is one of the quickest ways to uncover backlink opportunities. A website is more likely to link out to yours if it includes links to several of your rivals' websites.

The Backlink Gap tool will greatly simplify this procedure. Start by entering up to four of your competitors' domains.

Therefore, spend some time exploring the pages that connect to your rivals to determine whether they are worthwhile investigating. You can start outreach right from the Backlink Gap tool once you've found a page that you want to link to your website from.

7. Provider Links

You may have a great chance to earn backlinks to your website if you sell other people's goods. The "where to buy" pages that many suppliers and manufacturers have on their websites look like this one from a bicycle manufacturer.

This link-building strategy is easy to use. Make a list of all of your suppliers first. Next, go to each website to see which of them has pages that link to their stores.

Search for a button or link with the word "retailers" or "dealers" in it: 

Ask your contacts at the business how to have your website included and linked by getting in touch with them.

8. Links to Business Associations

If you belong to a company association, you can have a simple chance to obtain a backlink. Organizations that bring together firms, typically in a single location (like a local Chamber of Commerce group), are known as business associations.


Start by either becoming a member of a neighbourhood business group or visiting its website. Consider joining if you aren't already a member and could use what they have to offer. Next, follow the link.


9. Link Building for Listicles

List-based articles are known as listicles.

The trick is to locate listicles that leave your site out of the list. Here's how to locate these pages so you may connect with them and introduce your company. 

Try looking for "things to do in [your city]," "best restaurants in [your city]," etc. if you run a local business. To find listicles in your sector that omit your site, you may also utilize Google search operators commands to narrow down your search.


Final thought

Although many of these strategies aren't novel or interesting, what matters is that they work. Do not attempt to do them simultaneously. Start with one, gain insight from it, refine your strategy, and then expand from there.


Why are backlinks important for a website's visibility?

Backlinks are important for a website's visibility because search engines consider them as votes of confidence from other websites. The more high-quality backlinks a website has, the more authority and credibility it gains in the eyes of search engines. This can lead to higher search engine rankings and increased organic traffic.

What is a backlink?

A backlink is a hyperlink that directs users from one website to another. It serves as a reference or citation from one website to another, indicating that the linked website is valuable and trustworthy. Backlinks are an essential part of search engine optimization (SEO) and play a crucial role in improving a website's visibility and authority.

Is it better to focus on the quantity or quality of backlinks?

While quantity can play a role, quality is generally more important when it comes to backlinks. It's better to focus on obtaining high-quality backlinks from authoritative and relevant websites rather than going for a large number of low-quality backlinks. A few high-quality backlinks can have a more significant impact on your website's visibility and search engine rankings compared to numerous low-quality backlinks.

How long does it take to see the impact of backlinks on my website's visibility?

The impact of backlinks on a website's visibility can vary. It depends on factors such as the quality and relevance of the backlinks, the competitiveness of the industry, and the overall SEO efforts. In some cases, you may start seeing the impact of backlinks within a few weeks or months, while in other cases, it may take longer to notice significant improvements. Patience and consistent effort are key when it comes to building backlinks and seeing the results over time.

how to get quality backlink?

To acquire quality backlinks for your website, you can follow these effective strategies: 1. Create High-Quality and Valuable Content: Producing exceptional content that is informative, unique, and valuable to your target audience is one of the best ways to attract natural backlinks. When your content is top-notch, other websites and bloggers are more likely to reference and link to it. 2. Guest Blogging: Identify authoritative websites and blogs in your industry that accept guest posts. Reach out to them with well-crafted pitches offering to contribute high-quality content. Include a relevant and contextual link back to your website within the guest post. Guest blogging allows you to tap into the audience of other websites and gain exposure while obtaining valuable backlinks. 3. Build Relationships with Influencers and Industry Experts: Engage with influencers and experts in your niche through social media, email, or industry events. Provide value by sharing their content, commenting on their posts, and establishing a genuine connection. Over time, they may be more inclined to link to your website or collaborate on content together. 4. Conduct Original Research or Surveys: Conducting your own research or surveys in your industry can generate unique and valuable data. Share the results on your website and reach out to relevant websites, journalists, and bloggers who might be interested in referencing and linking to your research findings. 5. Broken Link Building: Find broken links on authoritative websites that are relevant to your content. Notify the website owner or webmaster about the broken link and suggest your content as a replacement. This method provides value to the website owner by helping them fix broken links while securing a backlink for your website. 6. Participate in Industry Forums and Communities: Engage in online forums and communities related to your industry. Provide helpful insights and contribute to discussions while including a link back to your website when relevant. This not only builds your credibility but also generates backlinks from relevant sources. 7. Create Linkable Assets: Develop linkable assets such as infographics, case studies, comprehensive guides, or interactive tools that are highly shareable and provide value to your target audience. Promote these assets to industry influencers, bloggers, and websites, encouraging them to link to and share your valuable resources. 8. Monitor Your Competitors' Backlinks: Analyze the backlink profiles of your competitors using SEO tools. Identify the websites that link to your competitors and reach out to them, showcasing your unique value proposition and requesting a backlink. 9. Engage in Social Media and Content Promotion: Leverage social media platforms to promote your content and engage with your audience. The more exposure your content receives, the higher the likelihood of it being discovered and linked to by others.

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