The Ultimate Guide to Shipping in E-Commerce | Tips and Best Practices

The Ultimate Guide to Shipping in E-Commerce | Tips and Best Practices

Date & Time
March 17, 2023
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Lopamudra Barik

You know you have crossed the finish line when someone clicks the "buy" button on your website, right? Almost. In order to keep the sale and gain lifelong consumers, you now need a friction less e-commerce shipping process.

With the help of this manual, you can devise a plan that will please customers from the moment they add your goods to their shopping cart until it reaches their home.

Options for shipping fulfilment for your store

Not just packaging up an order and mailing it to the post office counts as shipping fulfilment. The delivery procedure entails numerous steps. Cost estimation, label printing, and packaging selection are the first steps.

The process then moves on to tracking, progress updates, delivery, and customer service management.Who will be in charge of completing your orders is the first thing you should decide when creating eCommerce shipping strategy because shipping fulfilment can be pretty complicated.

option for shipping fulfilment

1. You should send orders

 If you run a small business and manufacture your own goods, you might find it most convenient to ship from your own offices or warehouse.

Although it takes more work to handle, this can be more cost-effective if you store your inventory in your house or workplace.Self-managing order shipping for your online company has benefits and drawbacks.

send  order
  • The e-commerce shipping procedure is completely under your control, and you can tailor it to suit your requirements.
  • By comparing prices and using a service like Typof Shipping that handles it for you, you may cut your shipping costs.
  • Handwritten thank you cards and little presents can help you establish relationships with customers.

2. Use a drop shipping provider to send out orders

You can decide to use airdropping service if you run an online store that sells goods that you didn't develop or produce. For shops that are just getting started or who do not have enough customers to warrant their own shipping operation, drop shipping can be a fantastic choice.

You might have your suppliers ship the products straight to the consumer rather than ordering the mat wholesale prices and keeping them in your own warehouse while you wait for orders to come in.

You might look around for businesses that produce the same or similar products and contract with them to ship orders directly if your existing suppliers do not provide this option.

 Even for large corporations, drop shipping can be an excellent e-commerce shipping strategy. Way fair began as a drop shipping-only company before growing to use their own warehouses while continuing to use the drop shipping concept.

Mayfair chivalrous still only employs the drop shipping business model. Houzz generated $500 million in sales last year. Not bad for a business that does not create, produce, or deliver any of the products it offers.

While using a drop shipping service has advantages, there are some drawbacks as well. We will discuss the advantages and disadvantages of drop shipping so you can decide what is best for your company.

3. Use a third-party logistics (3 PL) service to ship orders

A third-party logistics firm may be hired to manage all of your e-commerce shipping if your business orders numerous products from manufacturers but lacks the time, money, or capabilities to operate your own warehousing.

If you lack the storage space or shipping capacity, this can be an excellent option. Nevertheless, depending on your normal sales volume, it may be more expensive for smaller firms.

Third party logistic

Using a 3 PL fulfilment has some benefits and drawbacks, including:

  • A fulfilment provider may take care of packing, tracking, and delivery for you throughout the whole shipment process.
  • Companies frequently have connections with significant carriers, which might result in cost-effective shipment.
  • To quickly scale up in response to demand increases.
  • Because you don't need to hire employees to handle shipping and fulfilment, you spend less time managing people.
  • Your workplace or home does not have to be where you keep your goods, which can cut down on overhead costs and keep your workspace cleaner.

Shipping companies and techniques

Whichever option you select for fulfilment, you will still need to become familiar with the many shipping companies and options since you will need to enter information about them into your store's shipping settings.

Customers will also need to know about your shipping policies and carriers, particularly if you are giving them variety of options when they check out.A shipping carrier is a business, such as USPS,FedEx, UPS, or DHL, that makes physical deliveries of your goods to clients.

Shipping companies and techniques

Customers can select from a variety of shipping options at the checkout, including free ground shipping,$5.00 three-day shipping, and $15.00 next-day delivery. These procedures affect the price and delivery time and are often set by the carriers you engage with.

How to wrap purchases for delivery

Your shipping rates and procedures are influenced by the destination, size, weight, carrier, and shipment methods. Yet, taking into account how your orders are wrapped is just as crucial.

As a business owner, you want to make sure that orders are shipped as cheaply as possible while yet guaranteeing that your goods are delivered unacceptable shape.

Poor product packaging may result in negative customer feedback, returns, and costly order reshipment. Be sure that all of your items are packaged securely and properly, whether you a redelivering them yourself, via a 3PL provider, or drop-shipping directly from your supplier.

wrap purchase or delivery

You should think about how many of each product will fit in a single shipment and whether various product kinds should be transported together or separately. Also, you need ensure that your products are shielded from the elements as well as against harm caused by dropping, stacking, and movement during delivery.

You probably do not want to ship two very different items that a customer has ordered, such as a set of free weights and a pair of crystal champagne flutes, in the same package. You might still want to split the order up into many parcels even if someone orders multiples of the same item to avoid damage.

It would not be a smart idea to ship all twenty 18" x 24" canvas prints that a customer purchases from your store in one package, for example. The canvas beneath it can become damaged due to the weight of each item. Also, using a bigger package may result in substantially higher delivery charges for you.

Tiny packages might also be challenging. Even if your item fits inside a small padded envelope, you may still need to add additional cushioning to ensure that it reaches the consumer securely, such as bubble wrap, rigid cardboard or hardboard inserts to avoid bending, or other padding materials.

If an order contains both small and large products, you might ship them together if the little items are both lightweight and strong, can really serve as padding (like clothing or linens), or both.

Selecting packaging supplies

Your e-commerce shipping prices may go up if you use special packing supplies for both large and small items. These materials are not only expensive to buy, but they also add weight, which raises the potential cost of shipment.

In addition to making sure your boxes and packing supplies can support the size and weight of the products you are transporting, there are other considerations you should make.

Packaging supplier

Brand exposure

Your packaging presents a chance to make a good first impression on your customers and to introduce them to your brand's personality. Choose materials that represent the character and principles of your brand. 

You can even brand your packaging materials if the extra cost does not bother you. Businesses like Sticker Mule provide custom-branded tape and packaging that you may utilise to give your order shipments a branded feel throughout.

Brand exposure

They will recognise you when a box bearing your brand shows up at their door. A customer's day may becomes little more exciting after seeing your brand. Also, showing that your business is making an extra effort with packing might increase customer confidence.

Sustainable materials

There are solutions available if you want your company to use ecologically friendly packaging materials. You might even incorporate eco-friendly packaging into your marketing plan. It might make sense to invest in eco-friendly packaging if you sell products that are related to nature, organic, or if you simply respect-sustainable manufacturing techniques.

Sustainable packaging choices are provided by businesses like Hero Packaging, Mushroom Packaging, and No issue. Even personalised branding on your packaging materials is available from No issue. Keep in mind that environmentally friendly packaging can occasionally cost more than alternative materials if you are working with a limited budget.

Packaging expense

While you do not want to overpay on packaging, you also want to make sure that your products reach their destination safely and that the consumer is satisfied with the delivery.

Let us examine some of the most well-liked, economical shipping options and how they might help you're-commerce firm with these considerations in mind.

Packaging expediences

Padded cardboard

one of the most popular types of packaging used for e-commerce orders. They are excellent for safeguarding delicate items because they are robust and long-lasting.

Due to their lightweight nature, cardboard boxes will not significantly increase the cost of your shipping. Cardboard is also recyclable, making it a fantastic choice for environmentally minded firms.

Even cardboard that was created from recycled materials is available. Most packaging merchants, like Line, sell cardboard boxes that are good to the environment.

Bopp wrap

is an additional common option for packing material. It works well to safeguard fragile things and stop damage when being shipped. The numerous thicknesses of bubble wrap allow you to select the ideal level of protection for your merchandise. Also, bubble wrap is affordable and recyclable, just like cardboard boxes.

Decide on your shipping costs for consumers

You need to figure out two things: your cost for shipping and handling and the shipping rates you charge your clients. This is because you now know where you are shipping from, how you're packaging, what carriers and methods you are utilising, and how weight and size affect your shipping options.

For calculating commercialising costs based on method, size, weight, and destination, you can use shipping calculator on any of the major carriers' websites or a multi-carrier shipping program, however these calculators do not account for your handling expenses.

When infomercials were still popular, it was common to see a product's price advertised next to a shipping and handling charge. Most people these days anticipate seeing a product price plus shipping (and many expect free shipping).

Considering that 48% of abandonment are brought on by unforeseen expenditures, having a separate handling fee might reduce conversions. Instead, you might think about incorporating the handling fee into your shipping or product prices.

Put your e-commerce shipping plan into action

After doing your homework, weighing your options, and coming to a decision, you are prepared to implement your plan and set up the e-commerce shipping procedure.

eCommerce shipping plan

1. Support your shop

Start by creating complicate backup if your store is already open. This makes sure that you do not lose important data and order information in the event of any unforeseen complications. For this, Jet pack Vault Press Backup is advised.

Update online store, and all plugins after finishing your backup to make-sure they are fully compatible with any upcoming shipping and fulfilment extensions.

support your shop

2. Set Typof Shipping configurations

You do not need any login 3rd party control panel to manage shipping, local pickup, or flat-rate shipping because everything is already included in Typof . Go to your dashboard and click Typof Settings Shipping.

You can set shipping classes to define rates based on collections of related products and shipping zones to define prices based on customer locations there.

Starting off, let us look at shipping zones. You can specify shipping charges based on the particular locations you deliver to by setting these up. Also, you can either be quite general (by, for example, specifying rates by country) or quite detailed (like defining rates by zip code).

No matter how intricate things become, each consumer will only see the rates that are applicable to their delivery address.

3. Set up and turn on shipping add-one

You will require an extension to use table rates, live rates, or a combination. Additionally, you can add functionality like warehouse syncing and shipment labels using extensions. 

Purchase or download an extension from the Typof Marketplace to get started. Unsure about the one you require? Choose the best choice for your store using the information in our article on e-commerce shipping tactics.

4. Make it simple for clients to understand where their order

Once you have dropped off the goods, the e-commerce shipping process continues. In reality, once your product has arrived in the mail, you have some of the best chances to provide excellent customer service!

Consumers should always be able to immediately determine the status of their orders and the estimated time of arrival. This is crucial if you sell products that are regularly bought as gifts.

The Shipment Trafficking is a great tool for accomplishing that. Customers can log into their accounts on your website to view the tracking number for their order in addition to receiving an email with it. It also functions flawlessly with more than a dozen additional companies, including USPS, UPS, FedEx, and Canada Post.

5. Have a look at return shipments

Although though no one likes to consider returns, they do occur. Also, if you accept returns or exchanges, you should have a strategy in place.

If you are using Shipping extension, you may edit the package weight and size, generate a new return shipping label for the order, and use the customer's address as the origin address. The documentation for Typof Shipping contains more information about this.

Also, you should spell out all expectations


For instance, some e-commerce shipping providers have limitations on the goods they will send or unique guidelines for specific types of materials. Also, if you want to ship overseas, you will need to find a partner that service those regions.

You can charge your customers for shipping, or you can pay all or some of it yourself. Each method has advantages and disadvantages, so you might wish to explore over time. If you do decide to charge for shipping, you have a virtually limitless number of options for setting rates, including flat rates, table rates, and even live, real-time pricing provided by your shipping company.

Thankfully, Typof offers the capabilities to help you no matter how you decide to set up you're-commerce shipping plan.


What is shipping in e-commerce?

Shipping in e-commerce refers to the process of delivering the purchased goods from the seller's warehouse or fulfillment center to the buyer's address.

Why is shipping important in e-commerce?

Shipping is essential in e-commerce as it directly impacts customer satisfaction and loyalty. Fast and reliable shipping can lead to positive customer feedback, repeat purchases, and brand reputation.

What are the different shipping options available in e-commerce?

The common shipping options in e-commerce are standard shipping, expedited shipping, same-day delivery, next-day delivery, and free shipping.

How can e-commerce businesses choose the right shipping partner?

E-commerce businesses can choose the right shipping partner by evaluating factors such as shipping rates, delivery speed, reliability, and customer service. It is also crucial to consider the carrier's coverage area and shipping options.

What are the key considerations when setting shipping rates?

The key considerations when setting shipping rates are package weight and dimensions, shipping distance, shipping speed, and carrier fees. E-commerce businesses must also consider the impact of shipping rates on their profit margins and customer satisfaction.

How can e-commerce businesses ensure that their products are packaged properly for shipping?

E-commerce businesses can ensure that their products are packaged properly for shipping by using sturdy and protective materials, selecting the appropriate box size, and securing the contents with bubble wrap or packing peanuts. They should also label the package clearly and include any necessary instructions.

What are some best practices for managing returns in e-commerce?

Some best practices for managing returns in e-commerce include providing a clear and easy-to-understand return policy, streamlining the return process, and offering free or low-cost returns. E-commerce businesses should also communicate with customers throughout the return process and use returns as an opportunity to gather feedback and improve their products or services.

How can e-commerce businesses leverage shipping as a marketing tool?

E-commerce businesses can leverage shipping as a marketing tool by offering free shipping promotions, highlighting fast and reliable delivery options, and providing shipping updates and tracking information. They can also use shipping to enhance the customer experience and build brand loyalty.

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