If you are relatively new to the world of online shopping, you have probably been bombarded with marketing jargon like pay-per-click, SEO, search engine marketing, and more.
Finding a successful advertising mix is crucial to expanding your store, but there is another aspect of growth that you can achieve without spending any money: organic visitors.
Today, we will examine the fundamentals of organic vs. bought traffic to set you on the right course for fostering organic interest and momentum in your store.
What is "organic" website traffic?
When a searcher clicks through to your website from a search result that you did not pay for (on search engines like Google, Bing, etc.), this is known as organic web traffic.
Search engines also publish thousands of results that are unpaid, even though you can pay to appear when someone types in a relevant phrase using services like Google Ad Words. They are able to provide organic traffic.
Even if they are not the same as organic traffic to your online shop , other forms of unpaid traffic are a result of initiatives that can also benefit organic traffic.
Direct traffic (when someone directly enters in your URL), referral traffic (when someone clicks on a link from another website), and social traffic are a few examples of this (visits from social media sites).
We will also talk about alternative unpaid traffic sources and how enhancing them might help you reach your organic traffic objectives.
Why is organic web traffic important for e-commerce sites?
You can certainly understand why organic traffic is such a crucial goal to pursue once you realise that it does not come from advertising. That sounds liberated.
To be clear, it takes a lot of work to generate organic traffic. Whether you hire a team or devote your own time, success needs an investment.
Yet, after you have achieved success, you may benefit from traffic without having to constantly pay for advertising.Your company can run more freely and rely less on advertising platforms.
Here are a few advantages of organic web traffic:
- You will not pay per click if: your brand of organic pet treats appears when a user searches for"organic dog bones"; you will pay the same amount whether 100 or 100,000 people click through nothing.
- Independence and security: Your company's destiny is in its hands if you depend only on one or two ad platforms for all of your traffic and sales. You will be in a difficult situation if you unintentionally break a rule and can no longer run adverts. Also, traffic that is created organically will continue to flow to your store at the same rate visits from ads will not should you need to reduce advertising spending for whatever reason.
- It is a sign of a thriving company when: Growing organic traffic is one indication of a strong business because it is the result of organic efforts and momentum from mention on social media, in the news, or on other websites.
- The leads are excellent: Visitors who are well qualified come to your site through organic traffic. These people are already actively looking for or interested in your brand or the goods and services you provide, as opposed to being persuaded by an advertisement.
- Because they found you naturally, organic traffic increases the level of confidence that customers have in your website. There were no gimmicks or deceptive marketing techniques used, and no paid advertisement broke up their online experience.Because of this, you have a significant advantage over the competitors in terms of being regarded as reliable and credible.
- It offers long-term value: Your investment in your organic traffic strategy will pay off because you will not have to pay for each visitor to your website in the long run.
Always keep in mind that organic traffic strategies are long-term approaches. You will not notice an immediate increase in visitors and sales, unlike pay-per-click or other forms of advertising.
This is due to the fact that it takes time to establish your-presence and implement a content strategy that puts you in front of the appropriate audience. Although it takes some effort and persistence to generate organic site traffic, once things get going, you can relax and start seeing the results of your labour.
How to drive organic traffic to a website
Now that you are aware of the importance of organic web traffic, it is time to understand how to develop a powerful strategy to take advantage of it. If you want to gain from organic traffic, you must appear when your target market is searching for you online.
You may have heard of search engine optimisation (SEO), which is the process of perfecting your website, content, and reputation to appear when people search for terms associated with what you have to offer.
Conduct a keyword search
To be successful in SEO,you must first know what you are targeting.The search terms you wish to appear for are known as keywords. The more traffic they can create (for example, "pet toys"), the more competition you will encounter.
Create a list of potential keywords based on your product offerings, region, and other aspects to get started. Put yourself in the position of your customers.
What would you write into the search field if you were looking for a specific good or service? You can have a better grasp of how your customers find you by working backwards.
Put the content first
In the world of SEO, content might simply be the most crucial factor. You must consistently produce original, high-quality material if you want to rank highly on search engines.
Whitepapers and blog entries are two great examples of how to leverage content to boost your search engine rankings while providing your visitors with interesting, useful information.
Longer form content can show authority and tell search engines that readers are more likely to locate what they are looking for. Long articles can be useful because this is what search engines want to achieve.
Create your product pages
Do not undervalue the importance of creating compelling product descriptions and pages that perfectly encapsulate each item.
45% of internet buyers claim to have looked at a product information page before making a purchase. According to 41%, it has the most impact on their investment.
By improving your product description pages with images, videos, customer reviews, and descriptions that persuade your audience to make a purchase, you may increase the traffic to eCommerce website and the conversion rate.
One technique to raise your search ranks is to include your main keyword in the URL of your product pages. Section headers, page titles, meta descriptions, alt text, and page content should all contain your main keyword.
It is important to remember not to "pack" keywords where they do not belong. In whatever you do, make sure you are adding value and writing fluidly. When you are trying too hard, both clients and search engines can tell, and it is usually not well received.
With your product-description, you can produce more worthwhile material that also includes search terms that come organically. Write more than one sentence.
Spend some time going over every every detail. Tell a memorable story. Cite a positive industry article. Just remember to avoid copying and pasting the same description from products that are comparable to yours, as search engines dislike duplicate material.
Use the keywords you want to use
On your product pages and blog posts, you should not just employ keywords. These can be incorporated into your website's content as links to pertinent pages.
To further support our homepage as the top result when people like you are looking for the appropriate tools to realise their aspirations, we may, for instance, link the phrase"eCommerce platform" in this statement.
You should be precise with the keywords you employ and target on product pages. You might be broader on other pages.
Organic traffic and social media
Whether social media has an impact on SEO is a subject of some discussion. Search engines regularly modify their algorithms and have occasionally placed more or less weight on social media. Social networking is currently not viewed as a significant ranking element in and of itself.
But,using it to expand your presence in a community will only help with the matters we covered in the previous section, such as obtaining press coverage,establishing relationships with other websites, and other activities that do enhance your ranking in search engine results.
Consider social media as a terrific strategy for generating organic traffic and as a supplementary component for enhancing organic search traffic.
Following your traffic
It is important to monitor the traffic to your website. You must be aware of what is and is not functioning. Also, it might give you motivation because, if you put forth continuous effort over time, you will probably notice an increase in traffic from search engines, social media, and other organic sources.
You can use analytic stools to learn more about how visitors interact with your website. What piques their attention the most? How can you make the experience better so that more individuals perform the desired action, such as joining your email list or making a purchase, etc.
Increasing your organic traffic
Advertising is excellent, and you will probably never entirely stop receiving sponsored advertisements.But, increasing your store's organic traffic sources is crucial for the long-term health of your business because it gives you some independence from third-party platforms.
This kind of traffic is genuinely earned through diligence, adding value, and civic engagement. Gaining unpaid traffic is essential to growing your business to a point of great profitability and personal satisfaction.