How to Choose effective YouTube keywords for channel growth

How to Choose effective YouTube keywords for channel growth

Date & Time
July 27, 2023
Reading time
6 mins
Author Icon
Lopamudra Barik

YouTube keyword research is the process of discovering the actual terms people use to search for videos on YouTube. You can use this data to build videos that people want to watch and to optimize your video names, descriptions, tags, and content so that the yapper in searches linked to your videos.

It's a good idea to do some keyword research before uploading a movie to YouTube. This assignment exposes important information about your video, such as the popularity of your topic and the search terms people use to find videos like yours.


Knowing these details will help you gain more views, especially now that YouTube is crowded. Specific keywords can be used to attract the proper audience and ensure thousands of relevant, long-term views And those same keywords will inform the YouTube algorithm about the topic of your film, ensuring that it shows on the appropriate search pages.

In this  articles, you'll discover how to conduct keyword research for YouTube step by step. I'll show you how to find keywords manually and with the help of free programs .

What are YouTube keywords?

Keywords are probably something you hear a lot. But what exactly are they? A keyword on YouTube is any group of words that people use to search for videos.

If you watch YouTube frequently, you are always using keywords. In fact, anything you type into the search bar is a potential term that YouTube will use to match you with the appropriate video.


Consider how many queries come up when we type "iced coffee recipe." YouTube uses our search phrase to find extra yet relevant searches for us.


How to Conduct Keyword Research on YouTube

Finding the ideal YouTube keywords isn't difficult, but the full process can take some time. We recommend using a YouTube keyword tool if you are short on time. It reduces your research time by providing thorough information on numerous terms, such as:

  • Volume of monthly searches
  • Competitiveness
  • People's questions on related keywords
  • A total keyword score that considers keyword volume and competitiveness.

1. Choose a topic for your video

It's critical to have ascertain theme in mind for your YouTube video so that you can focus your keyword research. Exploring a single topic thoroughly allows you to target the proper audience and learn the particular words they'll use to find your video.

So decide what you want to achieve. Are you going to post a Minecraft tutorial? A video diary at the Grand Canyon? Two baristas competing to create a Starbucks latte?


This information is derived from your previous searches as well as searches conducted by others.

This function may be used to generate video topic ideas (before generating your video) and to optimize your video content based on terms that people are actually searching for.

You can use these to improve existing videos or to create new ones around specific topics.


2 .Find out what keywords your competitors are using

Another simple technique to choose what keywords to utilize in your films is to look at top-ranking videos and your competitors' top videos. Let's look at a real-world illustration of how this works. Assume you want to make a video explaining "how to delete an Instagram account."


Enter "how to delete an Instagram account" into the search box on YouTube. Scroll through the results to get beyond the Ads and look at the top videos.

Examine the total amount of views and the date published for each video. Find the most popular video and click to go to its page. In our case, the first video with 5.9 million views is an excellent contender for additional investigation.

Examine the video, title, and description while on the video page.

3. Make use of a YouTube keyword tool.

The two methods described above are excellent for identifying prospective keywords for your movies, but they are manual and time-consuming. A dedicated YouTube keyword research tool is a superior option for speeding up the process while also gathering additional data.


In our best YouTube keyword tools guide, we reviewed the most popular tools, and your top selections are:

  • Racks and compares your video performance in real time so you don't miss out on opportunities to obtain more views and earn money from your videos.
  • Using artificial intelligence, you can get suggestions on what titles and descriptions to put on your films.
  • It gives you daily topic ideas to help your channel develop.


4. Use YouTube Studio research data

YouTube Keyword Analytics is a fourth method for conducting keyword research on YouTube. They recently introduced a Research feature to assist creators in discovering new content opportunities based on what consumers are searching for relevant to your channel and throughout YouTube.

To use this service, you must have an established channel with a large amount of video views. If your channel is new, this tool will be ineffective.


Log in to YouTube Studio and click Analytics from the left menu to access this function. Navigate to the Research tab.

5. Using Google Trends, you may find trending keywords.

Google Trends is another useful tool for determining what people are looking for on YouTube. Google Trends is a free Google tool that displays a list of popular themes and phrases across all Google platforms, including YouTube.


The program is quite simple to use. Go to Google Trends and type a search word or a topic into the search field before pressing the enter key.

Then, using the top filters, pick YouTube search as the data source.


To get the most of Google Trends, you must be proactive. This means you should use the tool on a regular basis to find RISING search queries connected to your topics. You must then release movies that are optimized for those inquiries as soon as possible.

How to Use Selected Keywords to Optimize Your Videos?

Following the creation of a list of keywords for which you want your videos to rank, the following step is to employ these keywords to optimize your content.

This is a component of YouTube SEO, which includes a number of other components that must be adjusted for optimum visibility of your video content in search.


When optimizing content for a term, you employ both the target keywords and associated keywords together, just like "regular" SEO.

  • The video title ,the first line of the video description, and the first video tag are the greatest places to include your target keywords. 
  • Here's a video discussing the greatest digital marketing certificates.
  • You can utilize the associated keywords you discovered during your study in your video description, video tags, and as spoken words inside the video content.


How to Tag a YouTube Video with Keywords?

How do you apply the proper keywords to your videos once you've found them? Begin by adding relevant keywords to:

  • The title of your video
  • Your video summary
  • Your video segments

The YouTube algorithm will then examine those terms in order to better understand your video, rank it in YouTube search, and recommend it to certain viewers.


Finding the correct keywords to utilize in your YouTube videos is critical to the success of your channel. After you've established a YouTube channel, the following step is to brainstorm ideas for video topics.

Then you must translate your ideas into keywords that people are searching for on YouTube. This is the purpose of YouTube keyword research.


This can be done manual your with the use of tools. In any case, at the end of your study, you should have a list of keywords that incorporates both the top YouTube searches and the terms that your competitors are using.

Once you've created your keyword list, you can incorporate it into your videos to assist YouTube identify your content with relevant search phrases, as well as use it in your YouTube ad campaigns.



What are YouTube keywords, and why are they important for channel growth?

YouTube keywords are words or phrases that describe the content of your video. They play a crucial role in optimizing your video's visibility and attracting relevant viewers to your channel. By strategically using keywords, you can rank higher in search results, ultimately driving more traffic and boosting your channel's growth.

How can I find the right keywords for my YouTube channel?

To find the right keywords, start by brainstorming terms related to your video content. Then, use keyword research tools like Google Keyword Planner, YouTube's autocomplete feature, or third-party tools to discover popular and relevant keywords. Look for keywords with a balance of search volume and competition to maximize your channel's chances of being discovered.

How many keywords should I target per video?

It's generally best to focus on a primary keyword for each video, as trying to target too many keywords might dilute your content's focus. However, you can include related keywords and phrases in your video's description and tags to provide additional context for YouTube's algorithm and broaden your reach.

What is keyword optimization, and how can I implement it effectively?

Keyword optimization involves strategically placing your target keywords in various parts of your video's metadata, such as the title, description, tags, and even in the video itself (through spoken words). Ensure your primary keyword appears in the title and early in the description, and use related keywords throughout the description and tags to increase relevancy.

Can I use competitors' keywords for my channel's growth strategy?

While you can draw inspiration from your competitors, it's essential to develop your unique set of keywords based on your channel's content and target audience. Analyze your competitors' strategies, identify gaps, and create content that sets you apart while using relevant keywords.





Start your e-commerce journey now!

Start 14 days free trial!
GST Invoice Generator