Selling Coffee Online in 2024: Your Step-by-Step Guide to Success

Selling Coffee Online in 2024: Your Step-by-Step Guide to Success

Date & Time
March 22, 2023
Reading time
4 mins
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Lopamudra Barik

Want to sell coffee online? if yes, then this article is for YOU!!

Are you eager to dive into the online coffee business? Whether you’re a neighborhood roaster or a new entrepreneur, this comprehensive guide will walk you through the essential steps to start and grow your online coffee store. With the surge in demand for high-quality, specialty coffee, now is the perfect time to capitalize on this growing market. Let's explore how you can transform your coffee passion into a thriving online business, leveraging the best tools and strategies available in 2024.

Why Sell Coffee Online?

The pandemic has significantly reshaped consumer habits, with many people now preferring to purchase specialty coffee online rather than visiting local shops. This shift presents a fantastic opportunity for new entrants in the coffee market. Online coffee sales have boomed, offering consumers the convenience of home delivery and access to a global selection of roasts and blends. Unlike traditional retail, online coffee selling allows you to reach a broader audience and cater to niche markets with unique offerings.

How to Sell Coffee Online in 9 Easy Steps

Selling coffee online involves several crucial steps. Here’s a detailed guide to get you started:

  1. Choose your niche and target market
  2. choosing A Business model
  3. Identify a Vendor
  4. Price your Coffee
  5. Shipping and Packaging
  6. Content Creation for your store
  7. Create an online store 
  8. Build a strong brand image
  9. Marketing : Let people know you are available for business

Let's dive in One-by-One

1. Choose your niche and target market

Understanding your target market is key to selling coffee online successfully. Decide whether you want to sell directly to consumers or to businesses like cafes and hotels.

  • Consumer Market: Focus on smaller quantities, with prices typically between $8 and $15 per bag. Consumers are often drawn to unique flavors, branding, and quick availability.
  • Business Market: Sell larger quantities to cafes, restaurants, and hotels, with prices ranging from $50 to $200 per bag. Businesses seek reliable suppliers with easy ordering processes and bulk discounts.

Consider niches such as organic coffee, single-origin beans, or specialty blends. This targeted approach will help you build brand recognition and loyalty.

2. Should I roast my Coffee? choosing a business model

The next step is to choose whether you want to drop ship your coffee or roast it yourself.

When a business collaborates with a different manufacturer to handle the packaging, shipping,and warehousing of its products, drop shipping occurs.

When a third-party manufacturer just receives notification of the sale and subsequently package sand ships the product to your customer from their warehouse, drop shipping eliminates the requirement for inventory. Consider roasting your coffee beans and selling them through your internet store if you-prefer a more hands-on approach to marketing your goods.

It will take more time to prepare the goods and learn the trade if you decide to roast, pack, and ship your beans. You can make a decision by considering whether you would prefer to work directly with your items or on their marketing and branding.

If you want to do more than just figure out how to sell coffee online, roasting your own coffee beans might be profitable. If your main objective is to ascertain whether you can successfully sell coffee online, drop shipping might be a better choice.

3. Identify a vendor

If you are going all out and roasting your own coffee, look for a vendor who can deliver you green coffee beans. In this case, you should look for wholesalers who can offer you the quantity you need, a variety of bean kinds, and a fair price. You have a couple fantastic options if you want to sell pre-roasted beans.

The simplest course of action is to search for wholesalers who can offer you pre-roasted coffee. Consistency's crucial in any industry, so having a set coffee supply ensures you always get the same quality.

The second choice is to hunt for a local roaster that can prepare the beans exactly as you need them.

Superior quality

If you want to sell coffee, it must taste good. A dependable vendor will provide premium coffee that meets your flavor and roasting standards.

Product testing

Ask your supplier for samples to ensure the product fulfils your standards for quality. Finding a supplier who can serve as a long-term business partner can be helped by sampling.

Quick delivery

A supplier with short turnaround times is necessary to maintain client satisfaction through prompt product delivery. So that you never have to keep your consumers waiting for their chosen roast, your supplier should quickly fill your orders.

Support and Knowledge

Any inquiries you may have regarding the product should be addressed by your suppliers. You will receive an explanation of bean cultivation from reputable, knowledgeable vendors who will also provide you with any help you may need.

4. Price your Coffee

Pricing is a crucial element of the marketing mix. If you follow the steps carefully, you can give yourself the best odds of making your virtual coffee shop a huge success. But if you do it incorrectly, it will be difficult to generate the necessary sales. 

Pricing coffee is a precarious slope. Although it could be alluring to price your coffee lower than your rivals' in an effort to win over new clients, doing so might not be good for your company's long-term success.

Cost of your coffee

Keep in mind that you do not have to offer your coffee for the lowest possible price to outperform your rivals. In addition to these crucial elements, your brand's value, customer service, and dependability will aid in generating sales and keeping clients.

It is crucial to work on creating a distinctive coffee experience for your customers that entices them to return to your store and make orders when everyone else in the market has identical products.

Having said that, it is also crucial to conduct market research to see whether your potential customers would be prepared to pay that amount for your coffee.

5. Shipping and packaging

It is not a good idea for your business to put off making decisions about packaging and shipping until the very last minute. When selecting how you are going to package and transport your goods, it is important to be proactive.

The consumer experience extends to packaging and shipment. Getting goods in easy, orderly packaging that has not been damaged increases client loyalty to your company.

So, it is essential to take your time, ensure you have bought the right packaging supplies, chosen the best shipping option for your needs, and accounted for shipping expenses in your pricing model.

You will need a particular type of packaging depending on how many orders you are shipping to your clients. It can be smart to purchase various box sizes to cover all probable eventualities.

When deciding on a shipping company, check any policies they may have regarding the delivery of food and drink. Also, be sure they can deliver to each region you intend to sell to, ideally at a reasonable cost!

It is crucial to get this right from the start because doing it improperly could generate serious issues and unforeseen cost in the future.

6. Content Creation for your store

When your store is ready, you must let customers know what you have to offer. And for this reason alone, you must take internet store promotion seriously.

If you want to sell anything online, content is king (including coffee). Your content should tell the story of your company, provide the reader with useful information, and foster trust and confidence.

Create a content

High-quality images

Customers like to see what they are buying before they buy, so make sure your website is filled with lots of high-resolution photographs of your coffee. To attract customers, visually appealing and captivating images should be employed.

Product Description

Make sure the product description thoroughly details the flavor qualities of each coffee product. By appealing copy, potential customers will be engaged and helped in making the best coffee choice.

7. Create an online store 

Cafes need to pay rent and keep up a nice appearance in order to attract passing street traffic and promote in-store transactions. Internet platforms are not an exception.Building a robust online store is essential for your coffee business. Here’s how to set up an effective eCommerce site:

Create your online store
  • Choose the Right Platform: While marketplaces like Etsy or Amazon are options, they don’t offer the customization and control you need. Consider Shopify competitors like Typof, a leading alternative to Shopify, known for its user-friendly interface and powerful features.Typof makes setting up your online store seamless, offering everything from secure payment gateways to advanced marketing tools.
  • Design and Functionality: Ensure your store is visually appealing and easy to navigate. Include essential features like product categories, a shopping cart, and a checkout process.

8. Build a strong brand image

Once you are familiar with all the information relevant to the coffee you will be selling online, you can start creating your brand. It is a major component of coffee sales online.

You will need a brand that will set you apart from the competition and appeal to your target demographic because there are so many coffee brands on the market.

Thanks to branding, which also draws attention to the characteristics and guiding values that distinguish your company, your target audience will know you right away. Make sure the following is accomplished.

Brand image

A well-known brand

The naming of your coffee business should be your first important step. Your company's branding,including its logo, tagline, and marketing, will be impacted by the name you choose.

You can conduct focus groups or utilise a business name generator to generate name recommendations.Make sure the name you choose for your company aligns with the principles and goals you have for it.Maintain simplicity; choose something that is straightforward to remember.

An original logo

Successful branding requires a fantastic logo. Everything should bear your logo, including the coffee box and the social media pages for your business. Make a distinctive,appealing, and eye-catching logo.

It is a good idea to incorporate your brand's colours into your logo. By doing this, you help your customers remember your brand.

Descriptions of products

Product descriptions are excellent for marketing and SEO. Your product descriptions, in addition to the photographs, will aid in creating a picture of your products and setting expectations for what the customers can expect from the product.

Be certain that your product descriptions are precise, succinct, and include all the information you want to share with your clients. Provide more keywords that could raise your search engine ranking.

It is advantageous to incorporate details like taste notes and provenance when writing product descriptions.

9. Marketing: Let people know you are available for business

Once your store and brand have been established, it is time to market your company. Before beginning to advertise your coffee shop there, think about where your target demographic is most likely to show interest.

A multi-channel marketing strategy will produce the best outcomes for most brands. This strategy combines the following elements:

Email Marketing

Employ email marketing to turn potential customers into recurring ones. Send an email to everyone on your contact list.

You might even think about providing subscribers with a special discount on their initial purchase. Both growing your email list and keeping dedicated consumers are aided by it.To catch search engine users' interest, use content marketing and guest blogging.

Paid Advertisements

The platforms you use to advertise on often offer a high level of targeting when you run paid advertising, including your customer's location, preferences, and search phrases.

You may make sure you are only spending money to reach the clients who are crucial to your business by segmenting your audience.


Selling coffee online can be a rewarding venture, tapping into a vast market of coffee lovers worldwide. With the right strategies, tools, and a bit of perseverance, you can build a successful online coffee business. Remember, whether you choose Shopify or explore other Shopify alternatives, like Typof, make sure to pick a platform that aligns with your business needs.

Ready to launch your coffee store? Typof, the best alternative to Shopify, offers a seamless setup experience, powerful features, and excellent support to help you succeed. Start your Typof store today and join the growing community of online coffee retailers.

Happy brewing and Good Luck with your Coffee Business!


Does a license are required to drop ship coffee?

No, a license is not required to dropship coffee. Using an eCommerce platform like Typof to dropship or sell coffee makes the process simple and straightforward.

Are coffee shops available online profitable?

For certainly, yes. Online coffee sales may be quite profitable, especially when done correctly. Depending on your product, the business model you select (dropshipping, wholesale, etc.), and how well you promote it, you can make money selling coffee online.

How do I market my unique coffee mix?

To market your unique coffee mix, you can open an online store. The objective is to market your specialized coffee blend to other coffee connoisseurs. How to sell coffee online is covered in greater detail in our post.

What is a subscription coffee shop?

Customers who purchase coffee through a subscription service agree to have it regularly delivered to their door. This business strategy is increasingly gaining acceptance because it ensures recurring business. Starting a coffee subscription business through your dedicated store is the ideal option.

Can coffee beans be sold on Etsy?

Although selling coffee beans on Etsy is legal, we strongly advise against it. If you sell coffee online, having a dedicated eCommerce store gives you advantages that you would not receive from using a marketplace like Etsy, such as making it simpler to manage your customer base, convey your company's look, and increase brand recognition.

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