How to Increase Online Revenue for Your Small Business?

How to Increase Online Revenue for Your Small Business?

Date & Time
December 6, 2021
Reading time
4 Minute Read
Author Icon
Trilochan Parida

Have you already hit the road leading you to the business world with your “IDEA”?

Have you already anticipated your modus operandi and the challenges that you will face?

Have you designed your online revenue model for your business?

“Online Revenue Model”, a model which every business aims to build, given the changing business models in the world. It’s a thing that every business owner, such as YOU, should emphasize to fast track the IDEA to your BUSINESS DREAMS. 

Increasing online revenue is important for all businesses, irrespective of their size. And we believe, as an entrant into the business world, you must be willing to scale your small business with all the tricks up your sleeves. 

So here’s how you can increase online revenue for your small business: 

           1. Website:

You have thought over your products and services but have you thought about how you are going to present them to your potential customers. 

The presentation should be as good as your product or service, hence you should build a website that helps you combine the best elements of your business. 

It shall leverage the right business to your customers and give you the business you want; helping you hit the highs in online revenue. 

Build a website with your own domain to build credibility. Keep it clean, responsive, with images that depict your business idea in the best manner. 

Also, don’t forget to rank on SERP by keeping your website SEO optimized. Do proper research on the keyword for your industry vertical and optimize your content accordingly. 

Potential Online Marketplace: You can also create an e-commerce website to create a dynamic online marketplace for your products and services. Optimize your online marketplace with LIVE e-commerce and see how you drive in customers. 

Your e-commerce website should have a clear layout of the products and services. Along with that, it should have a clear and simple checkout process giving your customers ample options to make their payment. 

2. Targeting Audience in Social Media: 

Guess what, Social Media is not only about LIKE, SHARE and SUBSCRIBE. 

But it further leverages characteristics that allow you to draw in business and build on your online revenue. 

Your social media activity will help you garner important data on buyer persona, search patterns, and their engagement will help you work on your products or services better. You will be able to target lookalike audiences on platforms such as Facebook, Instagram, and others. 

3. Share Testimonials: 

What’s running a business without building enough credibility for it? 

Build yours by sharing credible experiences of your customers which your future ones can bank on. 

Share customer testimonials on your website and social media handles to help your future customer learn how you have impacted their life. 

Testimonials can be shared in both written or video format, whichever is suitable. 

4. Attract Customers with Attractive Offers: 

Customers have resorted to online e-commerce not only for a comfortable buying experience but also for the attractive offers that they get. 

Hence to see those revenue numbers for your online business, you need to give attractive offers to your customers. 

Have attractive discount rates. 

Design specific coupons for the desired product range. 

Create festival based coupons. 

Release coupon codes based on influencer marketing. 

Create a pop-up feature on your website or social media campaigns that tell your customers about the offers. Keep them abreast of the attractive offers and catch their attention. 

5. Get Personal: 

Can you depict the same experience as that of an offline marketplace? 

Yes, you can very well do that with an online marketplace. 

Get personal with your customers by addressing them personally and creating curated shopping experiences for them. 

Send them personalized emails.

Connect with them over social media. 

Send Drop Notifications on their phone. 

This will make them feel connected and drive them back to your e-commerce website. 

Just think about what Zomato does with their drop notifications throughout the day. 


Now that you know how to go forward with your small business’s online revenue model, we guess you will be able to hit the road without any obstacles. 

Get your online e-commerce ready, optimize it with LIVE e-commerce, and hit the publish button on your Social Media handles. We guess you will be ready to go. 

Take care of the other pointers and see your online revenue numbers creating new records.


Why is it important for small businesses to increase online revenue?

ncreasing online revenue is important for small businesses as it allows them to expand their customer base and generate more revenue without incurring significant overhead costs. Additionally, it can help small businesses to compete with larger companies and increase their profitability.

What are some ways to increase online revenue for a small business?

Some ways to increase online revenue for a small business include: optimizing your website for search engines, leveraging social media marketing, offering promotions and discounts, upselling and cross-selling products, creating engaging content, and using email marketing to promote your products and services.

How can I optimize my website for search engines?

Some ways to optimize your website for search engines include: using relevant keywords in your website content, meta tags, and URLs, creating high-quality and engaging content, improving website speed and performance, using internal linking and backlinking, and optimizing images and videos.

How can I leverage social media marketing to increase online revenue?

o leverage social media marketing, you can: create engaging and shareable content, use targeted advertising to reach your ideal customer base, collaborate with influencers and other businesses, engage with your followers by responding to comments and messages, and track your social media analytics to determine what is working and what needs improvement.

What are some types of promotions or discounts I can offer to increase online revenue?

Some types of promotions or discounts you can offer include: free shipping, percentage discounts, buy-one-get-one-free offers, loyalty programs, and referral programs.

How can I upsell and cross-sell products to increase online revenue?

To upsell and cross-sell products, you can: suggest complementary or upgraded products to customers during the checkout process, offer bundle deals or packages, and create personalized product recommendations based on customer purchase history and browsing behavior.

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