How to Make Money Through Google AdSense ?

How to Make Money Through Google AdSense ?

Date & Time
July 25, 2023
Reading time
7 mins
Author Icon
Lopamudra barik

Did you know there are other ways to make money with Google AdSense? There could be ways to make money using Google that you are overlooking. If you want to maximize your Google AdSense revenues, consider the following methods for making money with AdSense.

Google AdSense is a simple way for digital publishers to gain extra cash by outsourcing their advertising operations to Google.

If you operate a website, create content, or publish online, you may generate ad money quickly by connecting your website to Google's ad network, eliminating the need to identify and bill individual advertisers.


This brief guide will teach you how to make money with AdSense.

What Is Google AdSense?

Google AdSense is a free advertising platform that enables online publishers to earn money by showing third-party Google advertisements on their websites. Businesses pay AdSense to advertise. And site owners share in the revenue based on clicks or ad impressions.

Google AdSense, for example, enables publishers to monetize their content by selling ad units that are contextually relevant to the demands of advertisers' ad campaigns.

Google supports the transactions and gets a 32% cut of display advertising revenue and a 49%portion of search advertising revenue.

Google AdSense
Businesses pay AdSense to advertise.


Although Google is widely regarded as the world's leading search engine, it is more accurately defined as the world's largest digital advertising agency. Ads accounted for over 84% of Google's $250 billion revenue in 2021.

  • Google gained $1for every $3 spent globally on digital advertisements.
  • Google's ad revenue stream earned $210 billion in revenue in 2021.

Benefits of Using Google Ad Sense

  • Access to the world's largest search database, which contains over 50 billion indexed webpages.
  • Google's industry-leading search ranking algorithms keep users coming back. Google search is preferred by about 85% of internet users.
  • Google's wide ecosystem caters to a user's different demands, including email, cloud sharing, mobile operating systems, navigation, and even wearable devices like Fitbit.
  • It leverages extensive data collection to give contextual targeting to advertising.
  • Complete control you can choose the type of advertising that appear on your site, how many are too many, the least jarring ad design, the allocation of ad spaces, ad types, and so on. You can even fully automate things by selecting auto advertisements, which is a "set it and forget it" option.
  • Google AdSense features an easy onboarding procedure and much easier operations.
  • AdSense publishers have access to Google's massive ad network's reach and size.

The Keyword Planner tool in Google Ads can assist you in identifying the most profitable niches for your website. It provides a search trend analysis.

Requirements for Google AdSense

Now that we've established how Google AdSense can assist you in monetizing your material, we must examine the Google AdSense eligibility requirements.

To be eligible for AdSense, you must answer "Yes" to all nine of the following questions.

  • Are you over the age of 18?
  • Do you own a website and have control over it?
  • Is your website's content unique?
  • Is it simple to navigate your website?
  • Is your website receiving solely genuine traffic?
  • Is your website's content in accordance with Google's content policies, which prioritize user safety and content legality?
  • Is the content on your website original and free of copyright infringements?
  • Do you utilize any of Google's supported languages on your website?
  • Is your website providing a safe user experience?

4 Different Types of Google AdSense Ads

Each of your ad units is supported by its own piece of code. Google AdSense provides a variety of ad types and formats that are tailored to your website's content, placement position, and user flow.

1. Display Ads

Display advertising are the most frequent type of online advertisement, with ad sizes ranging from big728x90 to small 125x125 buttons. They run advertisements with rich media, picture ads, text ads, flash ads, or video ads.


These could also be sticky advertisements, which are ad placements in which the ad units remain frozen on an area of the screen and are constantly displayed regardless of where you scroll.

2. Native Ads

Native ad units display in content advertising that merge seamlessly with the aesthetics and structure of your website, offering a non-disruptive experience to the viewer.

  • These ad units are designed for readers who are skimming through an article and employ a layout that suits the width of the placement spot on the page without interfering with the user's reading flow. You have the option of controlling the font and colour of these adverts or allowing Google to make the most use ofthe available space.
  • Your website may employ feeds for numerous pages and purposes, such as a live Twitter feed during an event, just as a news feed allows viewers to navigate through a stream of stories.
  • In-feed adverts blend in with the rest of the feed and are formatted similarly to the rest of the feed's content.
  • While matched content advertisements featured additional related content from the same page as matching ads, multiplex ads display thumbnail-sized AdSense ads to help the user pick what's most relevant to them. They are frequently placed at the bottom of the page's content or in the sidebar, and they run many adverts under one giant ad unit.

3. Ads on Search Engines

You can add a custom Google search box to your website so that users can find relevant content.


You can use AdSense to show sponsored adverts in the results of your website's custom search box, similar to how sponsored ads appear on the first few rows of Google search engine results pages (SERPs). This ad unit format, known as Search engine advertisements, can be added to your ad inventory.

4. Ads with AMP

Google designed the Advanced Mobile Pages (AMP) HTML framework to help enhance mobile surfing speeds. The AMP ads that appear on pages developed using AMP HTML require a special, AMP-specific ad code.

What Is the Google AdSense Payment Process?

Google AdSense compensates publishers based on the amount of clicks or impressions on adverts featured on their website. The Google AdSense business model is straightforward: Google charges advertisers a fee every time a user clicks on their adverts.

In turn, publishers receive 68% of the money Google receives from ads every click. This commission is reduced to 51% in the case of AdSense for search.


When your monthly revenue is $100 or more, Google will pay you via direct transfer or check. Anything less than $100 is carried over to the following month.

It may take up to two weeks for your Google AdSense application to be approved after you've applied. You will receive a confirmation email along with the HTML code that must be included into your website in order for your first ad unit to begin displaying.


You can develop and add several codes for different ad units, and then add them to the pages where you want ads to appear. Alternatively, you can simply enter one auto advertising code and it will handle ad placements throughout your website.

If you own multiple websites, you can use the same AdSense ad code on all of them to increase AdSense ad earnings.

How to Make Money Through Google AdSense?

1. Be Organic and Experiment :

Apart from being distinctive, there is no one way to make more money. However, in a world of 50billion pages, it can be difficult to stand out.


Your best bet is to create organic content and grow a dedicated audience organically. You should also use A/B testing to experiment with the kind of content and ad units that generate the most views and ad revenue.


2. Google AdSense Fraud :

You might potentially gain cash from AdSense by using  Google AdSense arbitrage is the use of paid advertisements to increase traffic to your website with the purpose of having visitors click on the ads that are already hosted on your website.

This method works well when your initial investment in attracting traffic via paid ads is less than the income generated by visitors clicking on ads already posted on your website.

3. Optimize and automate ad inventory :

The space on your website or blog that is accessible for displaying adverts is referred to as Google ad inventory. Needless to say, optimizing your ad inventory consumption is essential for increasing your AdSense earnings.


Ad inventory management is best handled by automation. Auto advertising is a fantastic tool for automating the optimization of your AdSense ad inventory and, as a result, maximizing your earnings.

4. Join the YouTube Partner Program

Every month, more than 2billion people log in to YouTube. By partnering with both YouTube and AdSense, you will be able to generate revenue from a variety of sources, including YouTube premium subscriptions, sponsored commercials, video ads, feed ads, merchandise sales, affiliate marketing, and so on.

Final thoughts

AdSense is a terrific method to earn extra money and build a steady side income. However, in order to generate money with Google, you must closely comply to Google's regulations and standards, with breaches potentially resulting in blacklisting.

If you want the network to work for you, you must create original content that attracts traffic. This will allow you to sell ad units to new digital advertisers.


Although ads can distract your visitors, we recommend that you avoid attempting to personalize the ad units in order to improve the user experience and instead spend your efforts on creating exceptional content. Allow Google's ad manager to optimize auto advertisements in your ad inventory.



What is Google AdSense and how does it work?

Google AdSense is an advertising program run by Google that allows website owners and content creators to display targeted ads on their platforms. When visitors click or interact with these ads, the website owner earns revenue.

How do I get started with Google AdSense?

To begin earning through Google AdSense, you need to create an AdSense account, submit your website or blog for review, and once approved, you can customize ad placements and start earning from ad clicks or impressions.

Can I use Google AdSense on any type of website?

While AdSense is compatible with various websites and blogs, it's essential to ensure your content complies with Google's policies. Websites with inappropriate, illegal, or copyrighted content may not be eligible for AdSense.

How much money can I make with Google AdSense?

Your AdSense earnings depend on factors like your website's traffic, ad placement, niche, and user engagement. While some publishers earn significant amounts, others may earn more modestly. Consistently producing quality content and optimizing ad placements can improve your earnings.

What are the best ad placement strategies for maximizing revenue?

Strategic ad placement is crucial for optimizing revenue. Placing ads near high-traffic areas, such as above the fold, within content, or at the end of articles, often yields better results. However, it's essential to balance user experience with ad visibility.

How can I increase my website's traffic to boost AdSense earnings?

There are several strategies to increase website traffic, including producing high-quality, engaging content, optimizing for SEO, promoting your content on social media, collaborating with other websites, and building a loyal audience.

Can I use AdSense on multiple websites or platforms?

Yes, once approved, you can use AdSense on multiple websites or platforms as long as they comply with Google's policies. Each site will require individual approval, and earnings will be consolidated into your AdSense account.

Start your e-commerce journey now!

Start 14 days free trial!
GST Invoice Generator