How to Use Google Advertising to Make Your First Sale: A Step-by-Step Guide

How to Use Google Advertising to Make Your First Sale: A Step-by-Step Guide

Date & Time
February 27, 2023
Reading time
4 mins
Author Icon
Lopamudra Barik

Want to use google advertising to make your sale? If yes then this articles for you.

One of the best choices you'll make for your online business may be to use Google Ad Words. This is why.Google issued 3.5 billion times daily for searches. You have an opportunity to advertise your company to more individuals with each search.

This means that if you target the proper audience with your marketing, having more customers in your store has a great possibility of increasing sales.

Google advertising
Google ads

When customers search for items that are comparable to yours, Google advertsing gives you the opportunity to advertise and promote such items.Let's look at what Google Advertising, how they operate, and how you can use them to make your first sale.

How to Use Google Advertising to Make Your First Sale

Google provides Google Advertising, a platform for paid web advertising. When someone searches for information on Google, it returns results that are relevant to their search.This also comprises paid results, commonly known as ads (seen first on top of page).

Businesses who want to advertise their items online to customers based on searches publish these adverts. Google charges the company each time a user clicks on one of the paid advertisements.

When a business advertise son Google, they can utilise a variety of ad formats. There are retail, display,and search adverts.Google search results are topped with search advertising.

Search advertising are beneficial since they show up when individuals are already using keywords to search for products similar to yours.For instance, the keyword"purchase black shoes" can be found when someone searches for that phrase on Google.

You can ensure that the appropriate audience sees your adverts by using search ads.

Grow your business
Grow your google ads

 For instance, the keyword"purchase black shoes" can be found when someone searches for that phrase on Google.As the name implies,display ads are visual advertisements. They permit companies to utilise graphics or banners to advertise their goods. It works well to draw customers'attention.

Products can be promoted via shopping advertisements at the top of search results. On the search results page, these advertisements show up as photos with the product's price listed.

Such result page
Search result page

The next step is to start with a step-by-step tutorial on how to utilise Google ads to drive traffic to your store and increase sales now that you are familiar with the fundamentals of the different types of ads that are offered by Google.

Step 1: Register for a Google Ad words account

To begin, you must register for a Google Ad Words account. You can register for Google advertisements if you already have a Google account. Once complete, this account will allow you to control all of your adverts.You'll see the screen below as soon as you click Get started. Click Create Google Ad Words Account to begin the account creation process.To configure the account to your business's needs, click Switch to Expert Mode at the bottom.

Google ad words account
Google ad word account

Your business's information must be submitted as the next step. To continue, click on Submit.Your account will be created once you press the Submit button.

Step 2: Connect your Google Analytics and Ad Words accounts

Using the same Google account for your Analytics and Advertising accounts is a good idea. By tying these two accounts together, Google will make it simple for them to exchange data, which can show you which advertisements are generating the most interest and revenue.Enter your Google Analytics account login information to connect it to your Google Accountant. In the lower left corner, select Admin.The screen below will appear. Choose Google Ads Linking from the Property section to link with it

google analytics
Connect your google analytics

Choose the Google Ads account now, and then confirm it. You will then be able to link your Google Analytics and Google Ad Words accounts.

Step 3: Configure Conversion Tracking for Google Ads

Google benefits from conversion tracking by knowing which ads result in sales. This can later assist you in improving under performing advertising and learning from effective ones.You must first create goals in Google Analytics before you can set up conversion tracking.Simply said, goals are the actions you want your website's visitors to take. For instance, your aim would be a purchase goal if you wanted to make sales. 

As indicated in the preceding stages, navigate to the Admin section. Click Goals under the View section

Tracking r google ads
Tracking your google ads

Return to Google Broadsword, select Tools from the menu, and then select Measurement > Conversions.Importing conversion goals into Google Ad words is the following procedure. On the Conversions screen's main menu, click the plus sign (+).Choose Google Analytics conversions from the Import menu after clicking on Import.

Step 4: Design a Campaign

Click the New Campaign button to start a new campaign. You can select the campaign type and objective when you create a new campaign. Choosing the campaign's goal is the next stage. The objective is what you intend to accomplish with Google Ad Words as a whole. For instance, from the options below, choose Sales as your purpose if you want sales.

Here, having sales as our primary purpose, let's choose Sales as our objective.To create our first search campaign, select Search right now. Those searching to purchase items similar to yours will see your adverts above the search results, as previously said.

Step 5: Choose Google Network and Targeted

The first step in this process is to give your campaign a name. After providing a name, you must decide where your adverts will appear. Google refers to its two networks—Search and Display—as its network.You should only use the Search Network and Search Partners as your targets for search marketing.You can now select a language and location under targeting.

Google network and  targeted
Google network

 If you want visitors who are searching on Google from anyplace in India to see your advertising, choose India from the list of locations.Enter the name of the location if you wish to promote in a certain state or city.

People can also see your adverts based on the language they have selected for their browser, such as English, Hindi, or a regional tongue. Keep the language to English alone,please.

Step 6: Establish a budget and a bid strategy

Setting a daily advertising budget is now necessary. Your daily Google ad budget is the sum you intend to assign to this. It's wise to start small and gradually increase the budget.

Bid category
Bid strategy

Selecting a bid strategy's another crucial step. You can choose how much money you wish to spend on advertisements. For instance, you should select Clicks bidding if you want people to click on your advertising in order to visit your website.

Step 7: Create Ad Groups and Keywords

Name your ad group is the following step. Simply said, an ad group is a collection of all the relevant keywords you want to use to display ads for. Don't run all of your advertising from one ad group, as a tip. Create distinctions and use various ad groups.In accordance with the goods you are selling, let's start adding keywords to the ad group. Keywords are the terms people use to search for anything, whether it's goods, services,or information, on Google.

Create Ad groups and keyword
ad groups and keyword

You may include terms people use to search for black running shoes, for instance, if you sell those shoes.

Step 8: Design ads, choose headlines, and choose final URLs

You must include information like headlines, descriptions, and your website URL in this part. As a result, a Google advertisement will be produced.Start by entering the URL for your store there.Add headlines now to explain the purpose of this advertisement and what you are selling. Ads should have up to three headlines.

Final URLs
Choose final URLS

Add the ad's description after the headlines. Use the description to provide further information about your products or deals. It's recommended to include at least two descriptions.

On the right side, you can preview how your ad will appear on Google as you input these details.

Step 9: Calculate Success

Congrats on launching your first marketing campaign for sales effectively. Keep in mind that getting sale sis still a goal for us. 

The advertising' effectiveness must now be evaluated. Review your findings, such as how many people are clicking on your advertising, the cost per click, the number of people who have purchased the products, etc. Consider reviewing and updating advertising every other day for a fresh campaign. After your campaign is succeeding, you can check to see if performance is on target once a week.


If done correctly, running Google Ad Words campaign can help your store develop quickly and increase revenues. It doesn't cost a lot to make sales. There are strategies to control your spending and make sure you stick to the allocated funds.

But, it also takes time and work to achieve encouraging outcomes. To achieve the greatest results,continue to test new ads and make adjustments based on what is performing.

It is  experiment with different headlines, descriptions, ad formats, and spending limits to see what is working best for you. You can increase your budget and use Google Ad Words to scale your business after you're satisfied with the results.


What is Google Advertising?

Google Advertising is a way for businesses to advertise their products or services on Google's search results pages, as well as other websites in the Google Display Network.

How can Google Advertising help me make my first sale?

By using Google Advertising, you can target potential customers who are searching for products or services like yours. This can increase your visibility and drive more traffic to your website, potentially leading to more sales.

What are the different types of Google Advertising?

The two main types of Google Advertising are Search Ads and Display Ads. Search Ads appear at the top of Google search results pages when a user searches for a relevant keyword. Display Ads appear on other websites in the Google Display Network.

How do I create a Google Advertising campaign?

To create a Google Advertising campaign, you will need to create a Google Ads account and set up your campaign by selecting your ad type, creating ad groups, choosing your target audience, and setting your budget and bids.

How do I choose keywords for my Google Advertising campaign?

You can use Google's Keyword Planner tool to find relevant keywords for your campaign. You can also analyze your competitors' keywords and use tools like Google Trends to identify popular search terms in your industry.

How do I track the success of my Google Advertising campaign?

You can track the success of your campaign by using Google Ads' built-in reporting tools to monitor metrics like clicks, impressions, and conversions. You can also use third-party analytics tools like Google Analytics to track user behaviour on your website.

How much does Google Advertising cost?

The cost of Google Advertising varies depending on factors like your target audience, industry, and competition. You can set a budget for your campaign and control your costs by setting bids and adjusting your targeting.

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