How to Offer Online Courses in 8 Simple Steps | A Beginner's Guide

How to Offer Online Courses in 8 Simple Steps | A Beginner's Guide

Date & Time
March 9, 2023
Reading time
4 mins
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Lopamudra Barik

Offer online class is absolutely beneficial when you have such data and the necessary abilities and knowledge. There is a big need for online training courses and programs. It's totally acceptable to wonder whether it's possible to support yourself by offering courses online in the long run.

Ask any successful creator about it, and we can almost guarantee they'll stress how important it is to consistently provide thorough and entertaining content so that the proper people can find you online. Here is what Consternation, the founder of One Hour Professor, who is successfully making money selling courses online, has to say regarding the profitability of creating and selling courses online if you are still on the fence:

Every day, there are more opportunities to offer online courses, make money, and connect with your target market. Also, the variety of tools available to you for creating and promoting an online course has grown at a rate that is nearly equal.

Online courses are less expensive to develop, take less time to create, and don't need to be shipped,making them a product that can be promoted eternally. Your course just needs to offer a solution or an answer that aids in your students' achievement of a specific objective. The following are the most crucial details you should be aware of when producing and marketing online courses.

How to Offer Online Courses in 8 Simple Steps

1. Select a topic for your online course

Finding a specialisation and maintaining as much uniqueness as you can will help you stand out from the crowd. The broad topic category that all of the courses you want to offer fall under is your niche. This will serve as the foundation of your profitable online course.

topic your online course
Topic for your online course

You already know what your niche is if you currently have a well-known online presence, like a YouTube channel. If you're still not sure what your specially is, let's discuss how to find it. Simply said, your niche must be distinct enough for people to quickly understand what you do while being broad enough to allow you to cover a wide range of topics.

The same approach as before must be used. Testing is a great way to determine your level of skill. To determine whether your idea has the potential to be profitable, try offering free content via a YouTube channel and tracking the reaction.

2. Understand your target market and rivals

While creating an effective online course, it's imperative to refrain from attempting to please everyone. Choose your target market carefully and only provide what they desire. Once you've defined your target audience, it's time to really get to know them.

Find out what their goals,causes of motivation, rewards, and weaknesses are. Find out how they want to study so you can modify your content and delivery style accordingly.

After looking at the courses being given by your rivals, you can consider ways to make your course stand out. A quick Google search using your keywords and phrases will reveal who else is out there if you're unsure of who your rivals are. For a more comprehensive result, use a keyword research tool like Ahrefs.

3. Choose the course's format for online learning

There isn't a perfect structure for digital products, so you must pick the one that helps your audience understand the course's material. The following are the main types of course formats:

Format for online learning
Format for online class

E book

Books are a very common format for online courses because of how easy they are to create and find. Thee book can be readily read on any device, and once it has been downloaded, it may be accessed without an internet connection.

video instruction

This structure for online courses is highly useful and straightforward to develop, even if you have no prior experience using video editing tools. This method is effective,especially for subjects that call for some form of demonstration, like cooking classes.

Screen casts

These are videos that have been screen-captured from computers. You only need a screen capture program and a microphone if you want to record voice instructions while presenting anything on your computer. They are ideal for theories that demand computer simulations.

Audio books

Audio books are becoming more and more common due to the convenience of listening to books while doing other activities like exercising, travelling, or cooking. For persons who are blind, audio books are also incredibly significant and helpful.


Podcasts have a similar format to audio books and provide similar advantages. The key difference is that a podcast might have more interesting and informal content. With a podcast, listener scan choose the topics in which they are most interested and receive the content whenever it is convenient for them.

You need to have a good understanding of the market and audience to select the best format for your work. I hope the aforementioned illustrations helped you understand how to design your online course.

4. Make an online course

After selecting a topic,it's time to begin creating your online course. You ought to keep your production levels fairly high.

make an online course
Make an online course

Remember that people will pay handsomely for your course, so it needs to be better than what you'd find on a standard YouTube blog. To get started, you'll need the following:

  • a camera with great definition
  • Lighting properly: Lighting rings are a simple and effective way to make sure you are filming videos in the right lighting.
  • Use video editing software to produce videos that seem professional by adding graphics,royalty-free music, backdrop images, and more.
  • Green screen: You can use any image as the background with the help of the green screen. It makes it easier to incorporate graphics and photos.

Behind you, mount the green screen. After that, place the lights behind the camera and mount it on a tripod in front of you. As soon as your mini-studio is set up, you may begin recording.

5. Your online course's cost

Setting the price for your online courses is essential for a reason.Customers may decide not to buy from you if you price it too high. You won't make a profit if you set the pricing too low. To perform this correctly, you need to consider a few factors:

online course cost
Your online course cost

Course Length: Take into account how long your course is and how much time and effort you put into preparing it.

Competitors: Do your customers hold you up against other institutions that provide the same courses as you do?Should you set your price high to offer greater value or inexpensive to draw in more customers?

Financial objectives: Setting an income target will make it easier to calculate total earnings. What do you want to get out of this? By keeping your expectations in check, don't undervalue your value.

6. Choose a location to sell the courses

You are now aware of how to design an online course. Where can you purchase online courses is the following query. Again, you have a variety of choices.

location to sell the course
Choose a location

Offer your courses to companies

One of the key options currently open to course developers is selling to businesses. If you sell courses to individuals one at a time, it may take sometime to get enough consumers to sustain your course business.Contrarily, selling business-to-business (B2B) frequently includes selling a large number of seats in a single transaction, sometimes hundreds or thousands.

It takes only a few minutes to execute a B2B online course sale. It could take different websites weeks, months, or even years to sell for the same price and quantity.

Web-based markets

Another choice is to use a learning marketplace like Academy. You can add your branding components to the course and host it online thanks to online course platforms.But, it is crucial to keep in mind that these markets sometimes have strict restrictions and may require as much as 50% of your revenue.

web based market
Web based market

7. Promotion of your online courses

You need to start marketing your courses right away if you want to make sure you have a steady stream of students. These are some techniques you can employ:


For long-term growth and success, having your website and course contents listed in a search engine is crucial. A long-term source of income, a search engine like Google can be a great way to draw in new clients, send them to your landing pages.

Develop landing pages and content that will show up when potential clients are looking for educational courses by having a basic understanding of SEO and taking action.

Social media

Instead of utilising social media to actively promote your course, consider it a tool to give useful information about topics related to your course and address common questions that your target audience is most likely to have. When sharing what you know, be considerate. It's one of the best ways to establish trusting relationships, demonstrate your expertise, and boost your authority.

Paid Advertisements

Another way to promote your course is through paid advertising on websites like LinkedIn or Facebook. They may offer you a fantastic return on investment due to their incredibly accurate and thorough targeting. The costs are inexpensive in compared to other forms of advertising, and you can run numerous little tests to find out which ads will work best for you. Typof


What it takes to create and advertise online courses and launch an online business should now be crystal evident to you.

As with any other type of business, creating a product, setting up sales page, and hoping that customers will magically show up at your door arenot enough to build a successful online course business.You must put in the time and effort required to expand your audience,position yourself as an authority, and serve as a teacher. Of course, you also need to provide excellent educational opportunities for your customers.

Is selling online courses profitable?

Indeed, selling classes online is incredibly lucrative. Due to its minimal initial investment requirements and absence of ongoing maintenance expenses, it is a favorite among digital entrepreneurs. Using your own store, you can sell courses online using eCommerce platforms like typof.

How can I start creating online courses?

The first step to being an online course maker is to create a course that is valuable and to have your own store where you can sell it. The following phase is to develop your brand and a devoted community around your content. You can start a business and grow it to become a brand with the help of typof.

Where can I sell my course the best?

The ideal location to market and sell your online course is through your typof-created online store. You can sell your online course on websites like Skill share and Academy once you've developed your brand and a community around it.

Can I get paid to sell courses?

Indeed, marketing online courses helps digital businesses and content producers rake in big bucks. Your course is likely to sell if you can develop original, interesting content and market it to your target demographic. Selling your online course via your personal online store is the greatest option.

Can I market my course across other platforms?

Offering your course on several platforms is a terrific way to get more people interested in it from your target market. To increase brand awareness, we suggest you to sell your course primarily through your own store. Also, you should refrain from competing with other courses on online marketplaces like Academy and Skill share.


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