Key Elements of a Great E-commerce Website (Tips and Examples)

Key Elements of a Great E-commerce Website (Tips and Examples)

Date & Time
December 6, 2021
Reading time
4 Minute Read
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Trilochan Parida

In these modern times of digital transformation, everybody is looking to make a website that boosts their business in the best way possible. 

And the website should imply the names mentioned above. 

Everyone is trying to win the digital race or the Search Engine Optimization (SEO) race with a website that serves everyone, i.e. the customer and the Search Engine. 

In the e-commerce world, a great website should attract customers and provide them with all the information that makes them buy a particular product. It shouldn’t leave them high and dry by not serving with what they want. 

So what makes a great e-commerce website? 

Dive into this blog to learn how to make an amazing website that replicates the perfect customer-buyer relationship and urges customers to check out with satisfaction. 

Let’s go:

  • An E-commerce Website should serve the Purpose: 

Fashion. Handicrafts. Electronic Gadgets. Paintings. And many more. 

You can sell anything and everything on the internet and your website should demonstrate your product’s theme in the best possible manner. 

The theme should perfectly match your product line and create an urge in the customer to buy them.

People aren’t going to offline shops to buy those products, hence you need to replicate an awesome buying experience. They should get the feel of offline shopping while being in the comforts of online shopping. 

  • Attractive Visual Design:

Setting up an offline store and giving it the desired look can be costly. But with an online e-commerce store, you can do loads without shelling out much money as compared to an offline store. 

Hence, to have a perfect e-commerce website, make sure the visuals are attractive. Use elements that enhance the look of the website to the maximum and that attracts customers easily. 

  • Simple Structure with Easy Navigation: 

Giving your e-commerce website attractive visuals doesn’t imply that you make it complicated and make users lose their interest easily. Just like you go to a store, pick up a product, pay the money and come back to your home; your e-commerce store should also give the same feeling. 

A great e-commerce website should come with easy navigation and a simple structure. 

Make the user come to your website, choose the product, add it to his/ her cart and check out. All of these steps should be easy and lucid for that person.

  • Should be Interactive:

A good e-commerce website should explain everything to the user. Product details, images and other information should give the exact idea to the customer. He/ she shouldn’t be confused about the product and look for other sources. 

Keep your website as interactive as possible for keeping your audience engaged. Give the exact information along with chat support and reviews to boost credibility. 

  • Should be Mobile-friendly:

Recent times of modernisation and digitalization have brought every piece of technology on our fingertips. Most likely, all your customers will be on the phone which implies that your website should be mobile-friendly. 

Your website should be optimized according to all smartphones to serve a varied group of customers. 

Make people shop while they are on the go. 

  • Fast Loading Time:

The opening time of a shop is 10 AM and you reach there to find that it will open at 10:30 AM. You will definitely look for other options. 

The same goes for an e-commerce website as well. 

Don’t delay your store to the online user or he/ she may simply tune into something else and buy it. 

Keep the load time of your website to a minimum. It will keep the user engaged and reduce the bounce rate too. 

  • SEO Optimised:

A website can be as good as it can get but it won’t churn out results if it doesn’t rank well on Google. The primary motive of a website is to rank well on Google when people search a certain keyword. 

All of these have been explained in the previous blog. 

Doing SEO activities optimizes your website for Search Engine perfectly and helps you garner the desired results. 

Know how to do it by checking out this blog. (Please give a link to the blog: How to do SEO for a Small E-commerce Website)

  • Should have clean codes:

Talking of having high speed and SEO optimization, a website can only have this if it has clean codes. Keep your codes clean and avoid unnecessary lines of code to slow your website. Optimize your website’s code accordingly to produce the best results. 


Nowadays, e-commerce websites are in abundance but what makes one stand out amongst the others. It’s the one which accommodates all the above-mentioned factors. 

Hence, if you are thinking of launching an online store soon then mark all these factors. 

And if you still don’t have an e-commerce website, drop us a call now. 


What are the key elements of a great e-commerce website?

The key elements of a great e-commerce website include a user-friendly interface, clear and compelling product descriptions, high-quality product images, multiple payment options, customer reviews, and social media integration.

How can I make my e-commerce website more user-friendly?

You can make your e-commerce website more user-friendly by simplifying the checkout process, making sure that your website is easy to navigate, providing detailed product descriptions, and including a search bar.

What makes a product description clear and compelling?

A clear and compelling product description should be concise, informative, and highlight the benefits of the product. It should also be written in a tone that is easy to understand and use keywords that potential customers may be searching for.

How important are product images for an e-commerce website?

Product images are extremely important for an e-commerce website as they are the main visual representation of your products. High-quality images can help to build trust with potential customers and increase sales.

How can social media integration benefit my e-commerce website?

Social media integration can benefit your e-commerce website by increasing brand awareness, driving traffic to your website, and providing a platform for customer engagement and feedback.

Can you provide examples of great e-commerce websites?

Some examples of great e-commerce websites include Amazon, Shopify, Nike, and Zappos. These websites have user-friendly interfaces, clear and compelling product descriptions, high-quality product images, multiple payment options, customer reviews, and social media integration.

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