10 Effective Marketing Strategies for Small Businesses | Tips for Boosting Your Business

10 Effective Marketing Strategies for Small Businesses | Tips for Boosting Your Business

Date & Time
May 18, 2023
Reading time
5 mins
Author Icon
Lopamudra Barik

It's challenging to market a tiny firm. It's really difficult. This is why most people, despite their best efforts, find it difficult to connect with the intended audience.

You have come to the right place if this describes you.


However, this essay does not specifically address every marketing tactic under the sun. Instead, it concentrates on tried-and-true methods. strategies that enhance store traffic and sales for your small business.

What's best? Many of these tactics can be used right now to get quick results. You will be guided through the top, most effective marketing techniques and examples to date in this article, along with advice on how to put them into practice.

10 Effective Marketing Strategies

Explore the marketing strategies below:

1. SMS advertising

One of the quickest waysto reach customers and increase revenue is through SMS marketing. Compared to 20% to 30% of emails, 90%of messages are opened and read.

A campaign may be put up in five minutes. Additionally, it is a cheap way to communicate with your consumer base, costing only about.01 cents every message delivered.


SMS is an owned marketing channel where you may send one-to-many messages to your clients, much like email marketing. They can be one-time events like a flash sale, or they can be a part of a drip campaign with automation, like a welcome series or a multi-day challenge.

A well-thought-out SMS marketing strategy will increase client loyalty, boost revenues, and promote brand exposure. To begin growing your subscriber list, add opt-in forms to your website, landing pages, and social network profiles right away.


Google and other search engines will account for most of the web traffic to your store. According to Wolfgang Digital, search engine results pages will generate 33% of the income and 35% of the total traffic for online enterprises.

Even though this marketing method takes time, eventually it will be less expensive to get customers through search than through paid advertising, balancing the expenditures.


More daily traffic can be attained by achieving high search engine rankings. Take Gym shark as an illustration. With roughly 90,500 monthly searches for the phrase "workout clothes," the retailer comes in fourth place. Position 4 URLs typically have a click-through percentage of 4.87%.


While optimizing your store for search could seem like a difficult process, it's more simpler than you might think with a little know-how and marketing data. We've written a few guides below that delve deeper into search engine optimization and can help you improve exposure and boost online sales as a result.

3.Email marketing

The practice of sending promotional emails to clients in order to sell products, provide information, and foster relationships is known as email marketing. Email is a channel for marketing that you own, so you have control over its distribution and content.

With an average return of$42 for every dollar invested, it has emerged as one of the most affordable and conversion-rich methods available today for marketing an ecommerce company.


To engage with clients and encourage repeat business, you can design automated email marketing campaignlike:

  • Transactional emails that are sent during check out or other buying processes. The majority of these are functioning, but they are vital for informing clients of critical shipping and order details.
  • Promotional emails intended to raise awareness and advertise fresh goods or specials. You could create a Black Friday Cyber Monday email sequence, for instance, to send out exclusive deals during the shopping season.
  • Lifecycle emails, sometimes known as "triggered" emails, are sent in response to a customer's actions and the stage of their customer lifecycle. For instance, a cart abandonment email that you only send once a buyer abandons a product.

Creating an email list and sending engaging messages will help you stay in touch with and keep customers. You're losing money if your company hasn't yet used email marketing. Fortunately, it's simple to sign up for a free email service, begin growing your email list, and increase sales for your company.

4. Influencer advertising

One of the finest ways to promote your business and increase exposure online is through influencer marketing. It entails collaborating with creators who support the messaging of your business and pushing products through their platforms. Nine out of ten marketers, according to Influencer Marketing Hub, think influencer marketing is successful.

These are the influencer marketing channels:

  • Instagram
  • Facebook
  • YouTube
  • Blogs
  • Twitter

Influencer marketing offers countless potential for companies like yours. Although locating an influencer may seem time-consuming, there are several influencer marketing platforms that can be used to quickly locate artists, launch your campaign, and monitor KPIs.

We suggest reading this introduction to Instagram influencer marketing for beginners to learn more about this marketing tactic.

5. Affiliate promotion

The term "affiliate" refers to a person or company that a business pays to produce leads and sales through affiliate marketing. In order to motivate affiliates to create ways to market the business and its products, commission fees are frequently offered to them.

Since affiliate marketing generates roughly 15% of the total revenue in the digital media sector, it is a quick way to connect with potential clients and close deals.


Affiliates will promote your items by posting about them on their blogs, social media accounts, websites, etc., similar to influencer marketing. Every time someone uses the affiliate's special link to make a purchase or join up for something, they get paid.

When things go smoothly, both parties gain: your company generates more cash, and the affiliate makes a comfortable living from their marketing.

6.Google ad

The most misunderstood online marketing strategy is Google Ads. Due to their simplicity, many people continue to use Facebook or Instagram for their social media advertising and neglect Google and YouTube, the two biggest search engines in the world.


Flexible spending limits as low as $5 are possible. Only pay if someone clicks on your advertisement. Based on their behaviour and previous deeds, target particular audiences. But what appeals to people about Google Ads is the variety of ad formats available.

Let's take the example of selling vegan protein powder. Each month, more than 110,000 people look for the word. Because it is so closely tied to your product, it is a specialized term that is likely to convert.


Text advertising, which appear as a blue link and green URL, could be used. An Ad tag separates them from organic results. Alternately, you can use Google Shopping Ads, which display as a product carousel with various items, their costs, and typical reviews. In the upper left corner of the carousel, there is a discrete Ads tag.

7. Podcasts

Every week, more peopleware listening to podcasts. According to a study by Edison Research, the number of Americans who listen to podcasts has climbed by 175% over the past five years, with approximately 90 million people doing so each month.


One effective strategy to grow your audience and your business is by starting a podcast. Making one does not require technical expertise or a significant initial outlay of funds. But gaining traction can take some time.


You have a chance to appear as a guest on any podcast if you have a compelling tale to tell, relevant experience, or insightful knowledge to impart.

8. Social media marketing

One of the most effective marketing tactics for small businesses is social media marketing. Utilizing social media to market and sell your goods, services, and brand is part of it. Both paid and unpaid (organic) social media marketing strategies can be used by brands to boost online sales and raise awareness.


In addition to the well-known social media platforms like Facebook and Twitter, brands can also use less well-known social media platforms. Depending on what you're selling, who your target market is, and your overall marketing objectives, you can choose the best social media platform for your brand.

Curating content, planning posts about products, and automating as much as you can all go into effective social media marketing. However, getting the most out of social media marketing requires more than just promoting your brand; it also requires that you comprehend, interact with, and respond to your audience and the environment in which they live.


It pays to be one of the brands creating a genuine connection with their audience and bringing a little bit of joy to their daily lives in an era where so many firms use social media as a platform to preach about their products.

9. Content marketing

Owners of businesses area ware of the value of developing a good internet presence. To draw customers, they design excellent online storefronts, spend money on advertising, and build email campaigns. But if you examine their content approach, you'll see that the majority have nothing.


Online firms are missing out on this, especially in niche areas where content is subpar and under-optimized.

Today's most distinctive brands are those who are branching out into content creation and production, as well as developing novel strategies for connecting with their audience.

A brand may produce the following sorts of content:

  • Blogging
  • Audio
  • Vedio
  • Guest postcating
  • Webinars
  • Content and giveaway

The list continues. Your audience's demographics and preferred social media platforms will influence the kinds of content you produce. Given that inbound content generates more leads than outbound tactics over three times as many and costs 62% less, it is unquestionably a profitable marketing method to employ in your company right now.

10. Referral programs

Marketing through word-of-mouth is nothing new. It's a marketing tactic that motivates repeat consumers to recommend your company to others, generating more than $6 trillion in yearly consumer expenditure. While referrals might occur organically, organizations often use a formal referral program to steadily raise brand recognition and revenue.


Referral systems are successful because customers rely on their peers to provide reliable information about products and services. Research has demonstrated that word-of-mouth still important in the modern era, with firms aiming to become "talk worthy," and that referrals from friends and family outweigh celebrity endorsements.

Programs for referrals don't have to be difficult either. Consider the body care company Blume. It uses the straightforward "Give $10, get $10" concept to attract new clients.


Simply by referring a friend to Blume, one can receive a $10 discount when that person makes a purchase. It is easy to understand and efficient.


What are some effective marketing strategies for small businesses?

Some effective marketing strategies for small businesses include: social media marketing, content marketing, email marketing, search engine optimization (SEO), local marketing, influencer marketing, referral marketing, event marketing, video marketing, and mobile marketing.

How do I choose the best marketing strategy for my small business?

The best marketing strategy for your small business will depend on factors such as your target audience, budget, industry, and business goals. You may want to conduct market research to determine what types of marketing channels your customers use, and then experiment with different strategies to see what works best for your business.

What is social media marketing, and how can it benefit my small business?

Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business. It can benefit your small business by allowing you to engage with customers, build brand awareness, and drive website traffic.

What is content marketing, and how can it benefit my small business?

Content marketing involves creating and sharing valuable content like blog posts, infographics, and videos to attract and engage your target audience. It can benefit your small business by establishing your expertise in your industry, building trust with customers, and improving your search engine rankings.

What is search engine optimization (SEO), and how can it benefit my small business?

Search engine optimization involves optimizing your website to improve your rankings in search engine results pages (SERPs). It can benefit your small business by driving organic traffic to your website, increasing visibility, and establishing your credibility in your industry.

What is referral marketing, and how can it benefit my small business?

Referral marketing involves incentivizing customers to refer their friends and family to your business. It can benefit your small business by increasing word-of-mouth referrals, improving customer loyalty, and driving new customer acquisition.


Start your e-commerce journey now!

Start 14 days free trial!
GST Invoice Generator