Just after the covid, the eCommerce space has taken a big growth shift from growing 3X Year on Year to 6X Year on Year.
But just as with any growing Industry E-commerce is also challenging too.
Being Head of Growth here at Typof (A No Code Ecommerce Builder that enables E-Commerce entrepreneurs to Build, launch and scale their eCommerce store without the involvement of coding and additional app cost) and working with more than 10000+ E-commerce founders in helping them launch, grow and scale their eCommerce brands.
I have figured out that these are the typical problems that new-age brands are currently facing in the market and also I have shared the possible solution that one can take to improve their performance and grow their eCommerce brand
Common Challenges with E-commerce Marketing and How can you solve it
1. Rising Cost of Acquiring a Customer
The Cost of acquiring a Customer has increased and is increasing at quite a high speed since 2020
Just have a look at the graph above that shows the increasing Cost of acquiring a Customer.
Now for most D2C brands, their typical marketing channels used to be Facebook ads, Google Ads, social media, etc.
But lately, they noticed that it’s not susceptible for a long time to be 100%c dependent on Paid Traffic sources.
Typically every D2C Brand has a healthy mix of Paid Ads, Organic, Email, and Search as their customer acquisition plan.
This led a lot of D2C Brands to work on the most crucial part of Organic traffic growth i.e SEO or Search Engine Optimization.
SEO lies at the heart of organic traffic growth and there are various aspects of SEO that every D2C Brand can use.
Plus SEO also helps in improving the performance of the paid ads too which can again result in the reduction of the cost to acquire customers.
SEO at first might look quite challenging but with Typof SEO for eCommerce stores, it is quite easy and hassle-free.
You can add SEO keywords and Title Tags and the rest of Typof’s algorithm will do the needful and push the data to several search engines to get indexed.
2. Standing Out in the current market condition
Just as any popular market that sees this exponential growth it’s quite usual to have a lot of players jump into the market to take advantage of so it’s quite important to make your firm placement in the market stand out for that you need to work on your Positioning, value props, etc
Your positioning helps you to differentiate your brand from your competitors in the Marketplace. This is often combined with the Value proposition of your products but positioning is solely the image of your brand in the Marketplace.
Let’s take an example of a footwear brand, already in your current market, there are a lot of footwear brands out there that are selling expensive to cheap products, from Top brands that have been in this space for quite a long time to freshly launched new brand struggling to create a space.
Now if you're planning to enter the market and make a mark then you need to combine the positioning of your brand equally well with your product's value propositions.
In this case, let’s consider you're building a sustainable footwear brand that makes all its footwear without the use of harmful products that can harm the environment
Here you have positioned yourself as a new age footwear brand that sells the same set of shoes or sneakers but made with materials that are environmentally friendly.
3. Building Trust in the skeptic Market
Trust is everything in any market whether it be ecommerce, B2B, SaaS, etc. And for a new brand, it’s quite difficult to build the first level of trust among the Buyers about why they need to trust their brand and their product that could solve the problem.
Today's customers are spoiled with choices and they need your to explain why they should trust you.
An easy way of building trust is to get common people to speak about your product in the marketplace.
This could be praising your product on forums, communities, social media, and so on.
A similar way of doing that for your online store is via building reviews for your product.
Now at the start, it would be a little hard, you might have got a lot of suggestions to automate the process of your reviews and all but if you would take my suggestion I would rather ask you to do it as a Mix activity.
Manual + Automation with help of technology
Because the reason is simple Indians are busy so it’s best for your brand when your starting out and can reach out to customers they do ut both
Typof helps you to do both after successful delivery of every order your customers get a feedback survey which they can fill out and give your recommendation and the entire process it automated
But Typof also allows you to Manually add reviews and take it from customers across any platform
4. Heavy Dependencies on Developers
Even in today's time where No code is the norm much old software like Shopify, Magento, woocommerce, etc still need Developers to get things done whereas business owners need a very simple but powerful Ecommerce Management platform that can help them to manage their ecommerce business easily without depending on the developers
That’s exactly what Typof is solving for Artisans, Creators Small Business owners, etc, and enabling them with a very easy to use No code e-commerce platform that they can use to manage their business efficiently without any need for a developer or additional Apps
5. Short-Term Profit Thinking
This is the crux of Ecommerce you can say E Commerce as an Industry can give you very easy first wins and then pull you down and if you stick you become the Brand you ever dreamed to become.
But most Marketers especially business owners fall into the trap of what I call it an Early Negative Burn while starting an eCommerce business you might get some quick wins but at some point in time you might see a Dip in Profit now is the reason for the above difficulties which we have discussed in above points.
Now if you keep your base of E-Commerce as Pure only for profit in the short term then for sure you gonna quit and get yourself out of the game for the gold top 100 Billion+ dollars market.
But if you stick and find out your way towards solving those problems then for sure you gonna get a good chunk of the ecommerce market share.
By the way, we have a very cool engaged community of Ecommerce founders and Ecommerce marketing specialists who discuss solving those issues every week.
Join the community now and solve your Deep dive into solving all your Ecommerce issues