"How can I get more people to visit my online store?" Every e-commerce business owner has had that notion at some point.

It's possible that you've just spent time and energy methodically putting up your store, only to wonder where your sales are when you finally open. It's possible that after six months of consistent growth, you've reached a plateau. Or perhaps you've developed a million dollar firm and are now focusing on your next major objective.

5 High-Impact Techniques for Increasing Traffic

Increasing traffic to your online store is essential for expanding your business, whether your goal is to draw in your first or 10,000th consumer. If your website is adequately conversion-optimized, a surge in visitors could translate into more clients and sales.

We've compiled a list of 5 tested, very effective strategies for attracting more visitors to your online store to assist you in increasing traffic to it.

1. Manage paid social media advertising campaigns

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You must be able to put your company in front of your ideal customers if you want to improve internet traffic for your online store. You may design highly targeted campaigns that provide unique advertisements to the customers most likely to click through and buy your products using paid social media marketing.

Here are some platforms to think about if you're considering running sponsored social media advertisements:

Facebook advertisements

Facebook is the most popular social networking site in the world with 1.65 billion monthly users, and it offers you plenty of chances to attract new clients and direct them to your online store. You may target users based on their interests, activity, location, and a variety of other criteria using Facebook's feature-rich advertising platform.

You can also show Facebook Dynamic Ads to visitors who have already been to your website, showcasing the items that they have already perused or put to their shopping baskets. To maximize the traffic you are already receiving, you may utilize these effective advertising to entice users to return to your website.

Instagram advertisements

Instagram is a platform that is extremely popular, especially with Millennials. In fact, it is the ideal solution for companies whose target audiences tend to be younger because73% of its 500 million monthly active users are between the ages of 15 and 35.

Instagram has lately added more capabilities for business owners, and it is swiftly emerging as the social media advertising platform to watch. In fact, it is predicted to outperform Twitter and Google by bringing in a staggering $2.81 billion in mobile ad revenue alone by the year 2017. 

So, until you use Instagram's advertising platform, even if you already have a large following, you aren't truly utilizing it to its fullest.

Pinterest advertisements

93% of Pinterest users have used it to plan purchases, and 52% have made an online purchase after first viewing it on Pinterest. This shows how important Pinterest is to its users' purchasing decisions.

Additionally, it has enormous appeal among certain demographics like DIY crafters, homeowners, and fashionistas, which is great for companies looking to break into these markets.

Promoted Pins, a type of sponsored promotion available on Pinterest that places your Pins at the top of your customers' search results, can help you stand out from the competition. Promoted Pins are a fantastic tool for drawing clients to your online business because they blend in with the rest of Pinterest's content.

 2. Utilize SEO to Make Your Store More Discoverable

Customers can actually locate your store online, right?

You want your store to appear among the top results for customers searching for your products online, especially as the first organic Google result receives 13 of all clicks. That coveted top spot is essential for driving consistent, targeted website traffic to your online store.

The process of optimizing your website for search engines, also known as SEO, increases the likelihood that it will appear highly in search results for pertinent keywords.

It takes time and effort to learn the rules that search engines like Google and Bing follow so that you can apply them to your site's structure and content. Only then will SEO work for you.

3. Influencer marketing helps you reach new audiences

Building relationships with influencers is the practice of using influencer marketing to expose new audiences to your online store.

Utilizing the trust that they have already built with their audiences, you can use influencer marketing to capitalize on the creativity and reach of relevant influencers in your industry.

Getting bloggers and social media influencers like Estee Lalonde to showcase your items is an efficient, natural way to boost traffic to your website. Their followers place a lot of trust in them. Nielsen reports that 92% of consumers prefer recommendations from individuals they trust over any other type of promotion.

4. Contests and give always can heighten excitement

There are ways to provide your business a short-term boost in numbers even if many of these strategies may look like long-term answers for growing your visitors.

You may easily increase traffic to your store by offering enticing prizes in exchange for participants in viral contests, giveaways, and sweepstakes. Prizes and incentives are effective ways to entice both current and potential customers to visit your company.

You may insert giveaways into your store's landing pages or blog posts using programs like Gleam or Woobox. These competitions even allow social sharing as an entry method, increasing the likelihood that your sweepstake swill become popular and spread over social media.

You can employ a variety of strategies, such as exit intent popups with discount codes, to direct participants to your products once they are on your store.

5. Utilize Content Marketing to Attract Customers

Having a blog is just one aspect of content marketing.

You may organically draw customers to your online store by producing engaging, informative, and fascinating content. There are several ways for your company to enter the world of content and draw in new customers, from podcasts and videos to guides and e books.

Create a lifestyle around your brand by positioning your company as an industry thought leader through original content.

Don't limit your content strategy to blogs or guides that feature or are primarily focused on your items; instead, include everything that your clients would find relevant or intriguing. Instead, think about all the subjects and resources that are linked to your industry and that your clients would find valuable.

Additionally, content marketing gives your store the ability to dominate search results outside of those for brand and product key words. You can find new opportunities for your company to rank in search results and reach greater audiences by using free tools like Google Keyword Planner and Keyword.io.

In order to help your audiences find your material at the appropriate time, you can also employ different forms of google advertisements.

Conclusion

You ought to be able to increase website traffic for your online business now that you have these strategies in your toolbox for e-commerce marketing.

More people visiting your online store equals more chances to convert those window shoppers into paying clients. Consider trying out conversion rate optimization as a further step after increasing your traffic.

Do you have any inquiries on how to drive more customers to your online store's website? Post yours in the comments section below!

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