5 SEO Tips for Creating Effective Meta Descriptions

5 SEO Tips for Creating Effective Meta Descriptions

Date & Time
July 17, 2023
Reading time
5 mins
Author Icon
Lopamudra Barik

Most search engines, including Google, claim that meta descriptions are ignored by their algorithms, which means that the ranking of your links is not determined by your met description. However, there is an indirect benefit to creating a powerful met description for a page.


Meta descriptions are frequently used by Google in snippets on search engine results pages (SERPs).


Creating a compelling met description. In this post, we'll show you how to build click-worthy met descriptions and provide helpful meta description examples for blogs and websites.

Continue reading to find out how to construct an effective meta description. Alternatively, contact our team of digital marketing specialists for assistance with your met descriptions and overall digital marketing plan.

What Is the Importance of Meta Descriptions in SEO?

Meta descriptions (sometimes known as SEO meta descriptions) do not play a direct role in ranking. Google does not consider them while deciding rankings. 

However, meta descriptions are essential for SEO. Because they are frequently utilized to build snippets that inform search engines about your page. And assist you in standing out from competitors on the SERP.

Meta description
Meta descriptions are one of the meta tags you may employ to increase the SEO friendliness of your website.


Meta descriptions are one of the meta tags you may employ to increase the SEO friendliness of your website. They assist search engines and people in understanding what is on your site.

Meta descriptions are one of the meta tags


The meta description appears in search results directly beneath your SEO page title. However, search engines may choose to use a section of your content as your meta description and disregard the words you have supplied.


Because search engines frequently display a page's meta description in search results, if you've ever used one, you've definitely seen a lot of meta descriptions.

As a result, you can safeguard your brand. That is why you must create good meta descriptions.

5 Tips for Creating Meta Descriptions

Everyone can create a simple meta description, but many people struggle to develop a fantastic one. The ideal meta description follows Google's guidelines, includes useful information, and gives the user a cause to click on your result.

1. Consider  length of the meta description

A meta description length of 680 pixels, or approximately 105 characters, is recommended. This allows you to write an excellent summary. While lowering the chance of SERP truncation.


To The Web's meta description checker tools allow you to measure pixel width and evaluate your snippet. Just keep in mind that the mock-up isn't perfect.

meta description checker tools
A meta description length of 680 pixels, or approximately 105 characters, is recommended.

There is no technical limit to the length of an HTML met description. However, Google truncates snippets based on the quantity of available space.


On desktop, Google generally trims meta descriptions at around 960 pixels (about 152 characters).On mobile, the resolution is 680 pixels(about 105 characters).


You may come across larger estimates 155 characters is a popular meta description length recommendation. However, our testing reveals that 105 characters are safer. And can assist you in achieving a high CTR.

  • The user's device(for example, desktop has more space than mobile).
  • The character width (for example, a "m" uses more pixels than a "i").
  • The user's search query (since bolded words take up more pixels)

2. Include the Primary Keyword

Each meta description should include the website's major keyword the main search query for which you want the page to rank. This will have no direct impact on your SEO. However, it may persuade users to click. Not least because Google frequently bolds phrases in the query. (Or synonyms.)


Assume you wish to rank for "best trail running shoes." 

The term isn't addressed precisely in this meta description. Searchers may not believe the page is relevant.

Because of the bolding, this SEO meta description sticks out more. And openly answers the needs of the searcher.

3. Respond to Search Intent

Understanding search intent (what the searcher is looking for) is essential for crafting a successful meta description. When a customer searches "buy i phone," Apple entices them to click by mentioning trade-ins and inexpensive monthly payments.

Before writing met descriptions, conduct a search intent analysis. Then, assure searchers that you have what they require.

4. Incorporate Calls to Action

CTAs are imperative statements that begin with a verb and prompt readers to act. Meta descriptions can be made more concise, interesting, and persuasive by using direct writing.


You provide the user a reason to click on your result rather than a competitor's website by demonstrating the benefit of visiting your page and what you can concretely aid with. Including a call-to-action is always a good idea because it directs the user to the next step you want them to do.

5. Make each Meta Description unique

Create a unique met description for each page that could be indexed by Google (i.e., indexable pages). You may then tell users exactly what each page is about. And increase your CTR.

each Meta Description unique
Create a unique met description for each page that could be indexed by Google .

Generic, redundant met descriptions provide no value. They also do not describe what you will discover on a certain page.


If you don't have the time to write meta descriptions by hand, engage SEO writers to do it for you. Or, until you have time to create the rest, prioritize producing meta descriptions for the most important pages.


On-page SEO relies heavily on meta descriptions. However, there are numerous other factors to consider. Learn more about on-page SEO with our checklist.


What is a meta description in SEO?

In SEO (Search Engine Optimization), a meta description is a concise summary or snippet of text that provides a brief description of the content of a webpage. It appears below the meta title in search engine results pages (SERPs) and helps users understand what the page is about before clicking on it.

Why are meta descriptions important for SEO?

Meta descriptions are essential for SEO because they play a crucial role in attracting users to click on your website in search results. Well-crafted meta descriptions can improve your click-through rates (CTR), increase organic traffic, and enhance your website's visibility on search engines.

How long should a meta description be for SEO?

While there is no strict character limit for meta descriptions, it is generally recommended to keep them between 50-160 characters. It's important to note that search engines may truncate longer descriptions, so it's best to keep them concise and compelling within the recommended range.

Can meta descriptions directly impact search engine rankings?

While meta descriptions themselves don't have a direct impact on search engine rankings, they indirectly influence SEO by improving click-through rates. When more users click on your website in search results, search engines interpret it as a signal of relevance and may subsequently improve your rankings.



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