Your marketing messages lack purpose without a call to action (CTA), much less one that adheres to call to action best practices. Although they may be attractive and well-designed, they are hardly usable.
It looks wonderful outside your establishment. You've put a lot of effort into fine-tuning it and ensuring that everything flows smoothly.
But why aren't any customers placing items in their shopping carts? You spent time advertising your store, and while there is some traffic, it isn't converting. Perhaps there isn't a call to action button, which makes it difficult for customers to navigate your store. Simply put, they are unsure about where to click.
In this article, we'll look at several motivating instances of shops with outstanding calls to action. You will be able to use their strategies in your own store.
Let's get going.
A Call to Action: What Is It?
Visitors are instructed by your call to action on what to do, where to click, and what to buy. It's what makes a customer as soon as possible by illuminating the way to your checkout.
The "Buy Now" or" Shop Now" buttons on your storefront are the most prominent examples of calls to action. Always test and improve your storefront because there is no clear-cut answer as to which button, phrase, design, or size works best.
Let's examine some of the fundamentals of a strong call to action.
The fundamentals of creating an effective call to action
Depending on your store, you can test, optimize, and modify this for years, but it's still a good idea to have a general understanding of the methods that should be employed to create a successful call to action.
Increased urgency boosts conversion rates
Customers may be more likely to buy when they believe they have a short window of opportunity.
Displays in retail establishments frequently feature it. End-of-season sales frequently last for a week. Your e-commerce store can benefit from doing the same.
For instance, you would heighten the sense of urgency if you displayed your stock level or a message like "Buy now only on sale until midnight" somewhere on your storefront.
According to a case study done by the Conversional team, they were able to raise their conversion rate by332% by giving their product a sense of urgency. That's a significant boost for any company.
Try out several colours
While there isn't a specific hue that converts the best, it's crucial to use one that is consistent with your brand and your visitors.
Here are some ideas to think about when selecting the color for your CTA.
- To make it clear where to click on your CTA, use white space around it.
- Make sure it is noticeable against the background.
- Don't go overboard with the colors and animations.
Utilize basic buttons, and copy
Even though this capability is already present in the majority of Shopify themes, you should ensure sure your CTA is displayed as a button rather than just text. It is preferable to have one with a border even if it is only a text link.
Numerous studies and data demonstrate that buttons are effective in guiding visitors to the checkout process.
Make care to keep the button's text succinct and to the point. It works nicely to simply say "buy now," "add to cart," and "buy."
On your store front, hero photos are crucial
Hero images can be used as a powerful call to action by emphasizing a particular product or collection.
The first image out of five photographs received 84% of all clicks on stores with rotating slideshows, according to a Notre Dame University study.
To encourage visitors to complete their purchases more quickly, make sure your hero image links to a product or collection.
Please keep it "above the fold"
If you can, try to keep everything above the fold. The point on any website that follows scrolling down is known as the "fold" of a storefront. Visitors enter your business and immediately view any material that is above the fold.
If you can capture a visitor's interest above the fold, there's a good chance they'll click through and explore the rest of your store.
Let's look at some successful stores that have applied some of these strategies to their operations.
1. Beast mode Clothing
It immediately creates the impression of urgency and scarcity by making it evident that their sweatshirts in black and gold are limited edition.
If you were seeking to purchase any Beast mode Apparel following the Super Bowl and saw that, you might be more likely to do so.
Second, they make use of the notion of encasing the call to action button by putting a rectangular border around the "Shop Now" phrase. It attracts attention because it stands out against the background.
2. Sriracha 2 Go.
You might be tempted to click one of the buy now buttons when you look at the Sriracha 2 Go storefront. You are fully aware of whereto click. How to purchase their merchandise is clear cut.
Above the fold, they display the product's appearance, its functionality, and instructions for purchase.
3. Bixbi Animal
They use some striking colors on their storefront and a contrasting "purchase now" button to grab the customer's attention. Bixbi also employs the innovative strategy of creating banners that contain entire product collections.
A visitor is more likely to click on extra frontpage products when they are all in their own section rather than being lined up by name as is typical.
4. Motivating Department
The most crucial elements of Department of Motivation's store are kept above the fold as a benefit. Utilizing a compelling hero image helps the visitor understand what the product is, how it looks, and where to click.
Their storefront looks fantastic above the fold on every device at any resolution thanks to the use of a responsive theme.
5. Travel Cocktail Set
The Carry on Cocktail kit is perhaps one of the most distinctive Shopify stores on the list and a stunning illustration of a storefront with a strong call to action.
We can immediately tell what their goods looks like as we walk into their storefront. When we see a straightforward "Scroll down" notice, we are intrigued and continue to scroll down to read more about the product.
It's a great illustration of a call to action that directs customers to the register. It also adds a playful twist to their branding and merchandise.
The Manpacks storefront is a great illustration of all the advice we provided. Their primary call to action is prominently displayed above the fold in their hero section and is very easy to understand.
They offer a second way to start utilizing Facebook in addition to a clear description of what they're selling and a very obvious call to action.
Grovemade has created a terrific call to action in addition to using stunning full-bleed, full-width hero photos on their storefront. When a customer enters their store, they are immediately aware of where to click because their call to action is clear and not overly distracting.
They also have a very straightforward navigation menu, making it clear where a visitor would click in order to make a transaction.
Now that you've seen some call to action examples, it's time for you to put these ideas into practice when building your e-commerce website. To see how well it works, try experimenting with different text, color, and other elements on your own website.