Think about going to a brand-new internet shop for the first time. You have no knowledge of the company's reputation, the calibre of its offerings, or its dedication to client happiness.
Like the majority of consumers, you undoubtedly looked up customer reviews to see if there was any evidence that the company had satisfied their demands.
But how do you bridge the trust gap to inspire confidence in potential customers when your own eCommerce is fresh new and has not made any sales yet and therefore has not got any reviews or social proof to leverage?
Prior to a customer choosing to buy from you, you must gain their trust. Fortunately, there are a number of approaches you may use to get beyond this obstacle and expand your e-commerce company while building up your brand as a newcomer.
9 Effective Strategies to Build Customer Trust When Your Sales Are Low
1. Communicate your company's human side
At first glance, people have a propensity to distrust brands. Making money is, after all, their main objective. But we are more willing to believe in others.
Showing the human side of your brand can help you overcome consumer distrust for this reason. Try introducing yourself to your clients as the person behind the company, especially if doing so would give your brand more credibility and authenticity, as it would, for instance, if you offer things that you produce yourself.
The About Us section of your website is a wonderful place to do this. You may tell both your story and the story of your brand at the same time by emphasising you as the business owner rather than just your products. Customers will be able to trust your company more as a result of their increased knowledge of you thanks to this.
It not only highlights the business owners' skills and industry experience, but it also sets them against the existing quo and explains why they feel compelled to improve the client experience.
This creates the kind of emotional bond with clients that small businesses can only achieve. We feel more comfortable making purchases from their store because of both of these aspects knowing that they are knowledgeable and that they are actual people.
2. Develop connections through content
With the help of content, you may establish connections with brand-new users who are unaware of who you are and gradually explain yourself to them without coming across as aggressive.
Regular blogging can demonstrate your interest in your company, your market, and your customers' problems, which is always a positive indicator in the eyes of customers.
Content can also assist customers in familiarising themselves with your brand, particularly if you publish relatable content and establish a distinctive brand voice. Both of these will assist consumers feel as though they truly know you and can trust you by illuminating the personality that lies behind your brand.
Encouraged conversations that allow for social interaction can help with this. Even if users simply leave a brief comment, you still have the ability to interact with them directly, building a relationship with them through your computer screen and encouraging them to return to the conversation.
Content marketing is a fantastic approach to show off your knowledge. The quality of the goods or services you provide will be trusted by customers if they can tell that you, the store's owner, are an expert in your field. You must consistently offer high-value, high-quality material if you want content marketing to be successful.
3.Customers should know that your top priority is their security
The first two tactics are geared toward proving your company's reliability. That is a significant beginning. Yet, you will also want to make sure that your website appears-reliable.
Hackers are a big problem for cyber security, compromising even well-known retailers like Target. So, it seems natural that customers are hesitant to divulge their credit card information to anyone.
Giving customers a variety of payment alternatives is another approach to increase their level of confidence when making a purchase from you. Some consumers merely flavor some payment options over others.
Providing PayPal, for instance, serves as a safe financial gateway that many clients choose to utilise since they believe it offers another level of security.
Although while customers generally trusted their primary banks more and preferred not to deposit money into PayPal, a study indicated that 69% of those polled thought PayPal did a better job of preserving their financial information. Users will trust you more if you can provide payment methods that they are more comfortable with.
4. Draw attention to a great return policy
A favourable return policy's regarded as a symbol of good customer service.
They demonstrate your commitment to the customer experience and your confidence in your product by allowing customers to return it for a refund if they are unhappy.
The danger that your clients may take when making an online purchase is immediately reduced by your return policies.People will be far more eager to buy from you if you provide free returns within 30 days with no questions asked.
5. Make yourself accessible for customer inquiries
Consumers with questions about your brand can contact you in a number of ways, including through the contact form on your website, email, and social media accounts. They could inquire about return procedures, delivery schedules, or other product details.
It is crucial to respond to these questions as soon as feasible and in depth. In the modern day, where quick gratification has made consumer demands more pressing, speed is particularly crucial. Live chat's increasingly important for providing excellent customer service.
Also, it is a popular choice for customers to communicate with brands, with 92% of customers stating using the feature during the buyer's journey left them feeling the most happy and 53% of customers choosing live chat over other channels.
6. Provide comprehensive product information
Customers are more likely to actually make the purchase when they are more informed on the product they are contemplating. Also, it is beneficial to have as many pictures and videos as you can to show the product's functionality and quality.
This makes it easier for people to picture it in their own lives, and the more clearly they can see it, the more probable it is that they will believe you can carry out what you promise.
7. Think about providing samples
It can be difficult to find those first few clients who will take a chance on you and help you develop traction. Giving free your products is one effective technique to get them into customers' hands.
By removing any risk, product samples or gifts can increase interest in your company and foster trust. Giving customers the ability to "try before you buy" is not for every business. But if you sell a good that you can afford to give free amounts (like food), you can more easily win over consumers' trust before turning them into paying clients.
A wonderful approach to begin developing trust is through product samples and giveaways, but in order for these strategies to be successful, you must get your products into the appropriate hands to maximise your profit.
8. Use a FAQ page to address queries about purchasing
A robust FAQ page is quite effective.
It can answer user inquiries about your company's brand and products, showcase your knowledge, give clients product details, and provide insight into how you manage your organisation.
Users can familiarises with your brand and feel more at ease making purchases from you by doing this, which is just one more way. The purpose of FAQ sites is frequently to educate users, dispel objections, and allay any concerns they may have about making a purchase.
Also, it allows you additional space to express your brand's story, highlighting your unique selling proposition and urging visitors to use your services.
9. Resolve the minor issues that undermine trust
Last but not least, do not forget to carefully examine every aspect of your store, both on desktop and mobile, from the homepage to the checkout. Although you may be aware of your integrity and dependability, customers may not.
Check your website for any minor errors. Your conversion rates may suffer if your material has glaring spelling and grammar mistakes. Even if you are not a writer, you may use Grammar to check your copy and content for problems.
Trust is a requirement for buying, especially with the abundance of options available to consumers right now.
Every business entrepreneur must begin from scratch with no customers and no social proof to build on. But with these tactics in place, you should be in a better position to close your first few deals and build up a reputation that consistently earns the trust of a burgeoning clientele.