There was a time when being an artist was for many an unappreciative and poorly paid job.Only a select few individuals who were fortunate enough to have their work and talent recognised able to succeed in the profession, and their names continue to be mentioned today.
The way things operate in the art world has altered because of eCommerce. More options than ever exist today for you to show the world your artistic talent.
According to studies, the value of the worldwide art online market has been steadily increasing since 2013. Online art sales increased from $4.8 billion in 2019 to $7.9 billion in 2020, nearly doubling over the lock down.
It is clear from this that-individuals have had success selling their artwork online and that you can, too. Let's look at some of the benefits of online art sales first, though, before we move on.
They are in charge of marketing the artwork and generating sales from it.The typical commission-based model used by agents is one in which they receive a percentage of every artwork sale. Agents typically represent multiple artists as a result of this.
7 Simple Steps for Selling Art Online
You may easily discover a number of buyers when selling art online, whether it is your own creation or that of a client. The challenging element of running a business is, however, finding the proper kind of clients and creating your own brand.You can successfully launch your business and sell art online by adhering to these easy guidelines.
1. Selecting the kind of art to sell
Are you going to sell your own artwork or represent another artist's work? Which type of art—traditional or digital—do you intend to sell?There are more questions, but the point is that before beginning, you must decide what kind of art you want to sell.
By discussing your options, let's make this decision incredibly simple for you.Given that you are an artist, this is undoubtedly the greatest and most hassle-free alternative for starting business in the arts.
Comparing displaying your own original artwork to representing someone else's art, the former is always simpler. When it comes to online art sales, this is your competitive advantage.
If you have the artist's consent, this could be a successful business concept. Selling another artist's creation without that person's consent is prohibited.
Thus, before selecting this option, we strongly advise that you stay current on all legal requirements. Selling the work of other artists is rather simple once you've taken care of all the legal procedures.
You will be promoting their products to all prospective clients, and if a sale's achieved, you will be compensated with a commission. It will be far more beneficial for you to represent multiple artists if you decide to pursue a career as an art agent.
By doing this, you may give your clients a wider selection of themes, art forms, and genres.
2. Consider your target market
The days of only a select few people in society being able to afford the luxury of purchasing art and works of art are long gone.There are many artists working today, a wide range of art forms and pricing points, and a huge number of customers who are eager to purchase the pieces of art that speak to them.
Studying your target market is the next step after deciding what kind of art you want to sell online. People now purchase art for aside variety of reasons. These are some more factors driving consumers to purchase art online, however interior decorating a home or business remains one of the main drivers:All that's left to accomplish is match your artwork with the correct kind of customers based on their driving forces.
It is widely accepted that buyers who are interested in purchasing art as an investment will prefer fine art over some digital art or illustration. You can identify the ideal consumers for your artwork with ease once you have a good understanding of it.
3. Establish an online store
Worldwide connections between artists and art enthusiasts are now feasible thanks to the Internet.But, there are many different routes you can follow if you want to sell your art online.
Online galleries for art : Via websites like Artsy, U Gallery, Singular, etc.,you can sell your art. You can list your artwork in these online art galleries and instantly connect with a big pool of potential purchasers. This is quite impersonal, though, as your work of art will merely be one of many. High levels of-competition result in greater commissions.
Establish a personal internet store: When it comes to internet art sales, this is by farther most lucrative choice. Making your own online gallery where you may sell your artwork has several benefits. It's now quite simple and only takes a few minutes to start up your online business thanks to eCommerce platforms. You will have total control over your store, its branding, and its marketing strategy.
Like , typof is an eCommerce platform, but without the intense rivalry and difficulties. On typof , setting up your store takes just a few seconds. Your firm will benefit from having its own domain, which will help with branding. Also, you can purchase a store-specific app to make it simpler for clients to visit your establishment.
Also, you can alter your storefront to give it the aesthetic and creative appearance you choose. All of your artwork will be kept in this own store, which you may point potential-clients toward.
4. Describe the background to your artwork
Not every person wanting to purchase art online is fully versed in the subtleties of art. For the most part, they are just seeking for something that grabs their attention.
Some individuals do not, however, take in arbitrary art. They are interested in both the artist's-history and the backdrop of the work. According to a survey, 42%of online art purchases are driven by the background and biography of the artist, while nearly 58% are driven by the narrative behind a specific piece of art.
You must talk extensively about your artwork on your internet store if you want to attract the correct kind of customer.
Don't just include some information about the artwork and its price in the product description section. Instead, go all out and elaborate on why you chose the colors, the techniques, etc. for the artwork. Include appropriate alt tags, meta descriptions, and keywords in your content.
5. Consider your product's price
Whether an artwork is sold in a main market or a secondary market has a significant impact on its price. The first time the art is sold is referred to as the main market.
When an artist sells their work directly to the customer or through a gallery, this occurs. The artist receives the full proceeds of the sale or splits them with the agent. A secondary market is where the same piece of art is sold again, and where the price is far more than the original asking price.
The artist does not receive any of the proceeds from these sales because they are conducted through auction houses. There are several factors-to consider when setting the price of unique artwork, whether it is your own work or that of another artist. You should take into account the time and effort put into the artwork in addition to the art supplies.
Its uniqueness makes its greater price well warranted. The cost of delivery should be taken into account when determining how much to charge for your artwork.If you charge a hefty delivery fee, it can confuse your clients and they might opt not to purchase your artwork. It would be wiser to include the cost of shipping in the price of the artwork.
It is preferable to maintain the prices on the lower end when selling digital art in order to reach a wider audience. Even when priced low, digital artwork can be quite profitable because it can be made available for many downloads.
6. Understand social media
Did you know that one in two users of Instagram use the platform to find new companies, goods, and services?People consume that much visual content daily on social media. The ideal way to market your art is on websites like Instagram, which is entirely image- and video-based.To develop a following for both your art and your brand on social media, you can provide a variety of content related to your artwork.
Don't only settle for some beautiful images for your artwork. Consider more than just sales when creating content to generate interest in or recognition of your artwork.
You can record a behind-the-scenes(BTS) film of your artistic process or make a movie that explains the inspiration for your work. Make sure the content you share on social media impertinent to your company and stays true to your brand.
Building a following for your art business might be a lot easier if you are consistent. You are not required to publish each and every day. Even if it is once a week, keep that consistency.
You may also use the paid social media marketing option to advertise your artwork on Google Ads and Facebook Ads. Yet, you ought to set up a sizeable amount of money for your advertising costs.
7. Create additional sources of income
You might think that this section is a little off-topic if you have completed all the prior steps. Yet, it is a crucial step, and failing to include it will make this manual insufficient.
You've probably heard the saying, "Don't put all your eggs in one basket," by now.This piece of wisdom has been handed down down the generations as a warning against concentrating all of one's energy in one subject.
Even if you can stand to gain a lot, it's also possible to lose everything.That is a fantastic decision and one that has the potential to be very profitable if you have established an online store to sell your artwork. Don't stop there, though.
There are many more opportunities for artists to make money than merely through the sale of their work.
Produce individualised print-on-demand goods
Digital art that can be printed on items like T-shirts, mugs, books, etc. can be quite lucrative if you have the artistic talent. Right now, print on demand is in high demand, and you may take advantage of this.
Take on commission-based work
Your ability to express yourself creatively can be greatly benefited by producing art and selling it.On the other hand, it might be quite lucrative if you are already working with customer to create original artwork.
Make and market stock art
There are many websites like Shutter stock, Adobe Stock, Creative Market, etc. where digital abstractions and vectors can be purchased. It requires a one-time effort anytime commitment. Once it is posted on the website, you will receive a passive income for each purchase or download.
online art classes: Without making a significant financial commitment, teaching online is a fantastic way to earn some extra cash. To teach the upcoming generation of young artists about art, all you need is a laptop with a working internet connection.
Take part in art competitions: Enter art competitions with your creations. The winners of many of these competitions receive financial awards. You might get that extra money if you're fortunate enough to win one or two contests. What have you got to lose?
These are only a handful-of the other ways you can get paid for your creative work. You can work on fascinating creative projects as a freelancer or team up with other creators to split the profits.
There you have it, then. anything you ought to know regarding internet art sales. The art market has also been made more accessible through eCommerce, which has made it simple for consumers to sell virtually anything.
Although there are many benefits to selling your art online, no business can succeed without a well-thought-out strategy. The entire process of setting up an online store where you may sell your artwork to customers worldwide was discussed in this post.