Shopify Vs. WordPress: Which One Should You Choose? Answers to Your Burning Questions

Shopify Vs. WordPress: Which One Should You Choose? Answers to Your Burning Questions

Date & Time
April 10, 2023
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Lopamudra Barik

Are Shopify and WordPress confusing to you? You're in the correct place, so don't worry.

It takes time to build a profitable eCommerce business. You must effectively combine your plans and choices. Follow this Shopify vs. WordPress blog to obtain the best start possible. 

Despite the reopening of physical and mortar stores, eCommerce sales aren't slowing down. especially in light of the digitisation trend. The brick-to-click business model hastened the digital shift while driving up eCommerce.

Having a website offers extra benefits to small business owners. even if word-of-mouth advertising is still bringing in clients. 71% of companies, or the majority, already have websites. As a result, if you don't already have one, you're losing out on potential clients.

It makes sense to have a website since it informs them of your existence and the services you provide.

To succeed in the modern eCommerce environment, you'll need original thoughts and methods. Nowadays, conventional enterprises are using technology. eCommerce is currently worth $4.48 trillion. Additionally, it is anticipated that by 2025, eCommerce would account for around 24.5% of all global sales.

The proper eCommerce platform is essential whether you are starting out or growing. Anyone with the time and determination may now create an eCommerce store.

The platforms that are currently accessible will make your work easier, even if you have never designed a website before. It sounds like too much lobar to create and manage a website. You should investigate eCommerce platforms there. 

They'll make running a small business much easier for you.

An inexpensive internet platform can be intimidating to use when first getting started. especially in light of all the other factors. It can be difficult to choose an eCommerce platform because of this.

Shopify and WordPress are two of the most well-known brands in the eCommerce sector. They both have a good reputation. They are renowned for their effectiveness, versatility, and simplicity.

They each offer a wide range of features and resources. These will aid you in designing and maintaining a website. One is a closed-source hosted platform, which is the catch. The other is a self-hosted open-source platform.

Shop catalogs
Built using wordpress

Both platforms, Shopify and Wix, are reliable alternatives. They will aid in boosting your scalability and profitability.Each of them offers a wide range of functions and resources to help you build and manage a website.

Shopify is the finest option for businesses looking for an eCommerce solution. Shopify is an easy-to-use, feature-rich, and highly automated platform. However, Wix is clearly the winner in terms of adaptability. 

However, the fact that there are so many possibilities is a double-edged sword. It might be difficult to predict what your store will require as it expands. It is challenging to foresee the needs that will arise as your store grows.

However, you must select a platform that will enable you to keep up with the most recent fashions. Your firm can easily scale up as well. Below is the crucial information you need to choose the platform. 

We simply avoid discussing the technical details in flavor of talking about other issues. We concentrate both from a business merchant and customer standpoint.

The factors you should think about are outlined in this Shopify vs. WordPress blog. In particular, when searching for the best eCommerce platform.

Comparison of Features Between Shopify and WordPress

Convenience should be any eCommerce platform's main goal. It must be accessible to both consumers and business merchants.

No matter whatever platform you choose—WordPress or Shopify—you should be able to administer it with ease. 

You should be able to examine sales platforms and conduct different marketing campaigns.Additionally, manage online orders without difficulty. You can choose the option that is best for your eCommerce platform from this comparison.

Therefore, let your customers place orders and shop at their convenience.

Easy to use

Today, a lot of internet stores fail. Simply said, they weren't able to increase traffic or conversions Or create an SEO plan that focuses on results.

Other components include design and interface. The effectiveness of the website will be impacted by these factors.

Easy to use
include design and interface

Design and user interface considerations are frequently given little emphasis. However, they just generate little conversion and revenue. You won't be able to interact if your eCommerce build experience is complicated. Additionally, if it is not simple and effective, your users can also find it confusing. 

Useful, Usable, Find able are three of the seven characteristics of a good user experience. also useful, appealing, attractive, and accessible. A store that can provide these seven elements has a considerably higher chance of success. All of its consumers will enjoy using it as well.

How does this relate to the WordPress vs. Shopify comparison blog, I wonder?

The usability concept's central tenet is usability. Additionally, the term "usability" refers to all elements of the user experience (UX).

The ease of use independent on the actions that consumers and retailers do. The platform is simpler to use the easier it is to access material and create a design or product. 

Having said that, your eCommerce platform should offer a user-friendly interface. 

You will have a good chance to adjust your brand settings to meet the wants of your clients as a result. You can improve the likeability of your clients.

Shopify is a business platform that is prepared for use. It is among the easiest content management systems for eCommerce.

The platform was created with merchants in mind. In other words, it's simple for anyone to open an internet store. Knowledge of technology is not necessary.

The first setup procedures are extremely well thought out. Starting out is so easy. You will find 4 step sin the wizard that cover each process.You can select the desired theme and upload the product in a flash. You can continue using the wizard to configure other store settings and other things.

Shopify oreders

You don't need to be a large company or an expert to use the Shopify user interface. Basic HTML or CSS knowledge is more than sufficient for customisation. This option enables you to develop specialised, intricate functionality.

Most of the time, any of Shopify's applications or themes will take care of all the advanced functionality. By personalising the store dashboard in WordPress, you may make managing your store easier.

You can certainly add or remove widgets, rearrange menu items, and alter their design. Your backed can be configured to improve its aesthetics. The CMS WordPress is adaptable. It may be used to build websites for eCommerce, portfolios, and businesses.

It may be used to build websites for eCommerce

The eCommerce platform is a great choice because it offers a flexible CMS. Both large and small websites benefit greatly from the platform interface. It is intended to improve usability and flexibility when creating an internet site. 

The WordPress dashboard can be easily customised. Both you and your clients will benefit from it.

You can substitute your logo and branding for the WordPress logo, for instance.

While WordPress allows for more extensive customisation. You would require some experience in coding.

Additionally, if you want to make your website eCommerce ready, you would need to install a plugin. You can find yourself feeling overwhelmed due to the customisation options and several plugins.

especially if you don't want to delve into further levels of customisation or aren't from a tech-savvy background. WordPress, however, might also be a fantastic option if you have some coding experience.


Running a business requires juggling several moving pieces at once. sales and marketing, product addition, and the production and delivery of goods and services.  Every aspect of your company should support your profit. 

The product pages should be uploaded or designed to appeal to the appropriate audience. You should set up your sales and marketing to highlight how effective your items are.

Pricing optimisation's
Pricing of wordpress

Additionally, you'll want to efficiently guide them through the purchasing process. Everything you do in your business translates and supports the value of the eCommerce platform.

Your profits could be maximised or decreased by it. That's not all we're saying, though. 

Platform pricing optimisation's usefulness has been shown in numerous research. Whether you choose WordPress or Shopify as your eCommerce platform, both provide a wide range of uses. And encompasses countless definitions.

Shopify offers a variety of pricing tiers, just like other eCommerce platforms. Shopify Lite, Basic,Advanced, and Shopify Plus are available.


You should be familiar with Shopify's various pricing options before you begin using it. If you are aware of their offerings, that would be a bonus. 

The most affordable Shopify option is called Shopify Lite, and it costs $9 per month. For proprietors of straightforward Shopify stores, this plan is great.That is for business owners who want to sell goods but don't want to manage an online store. 

The free version of Shopify lacks a separate, working store. There are various alternatives for selling without an online store.


Shopify lite is a good choice for anyone looking to use Shopify as a back-end solution. They can especially do this at events and panels that take place in the real world.

The Shopify point of sale software and the card reader capability can be used to record in-person sales.

You will receive a standalone web store that is fully functional with this pricing option. The following extra features come included with Shopify Basic:

  • Numerous goods without limit
  • 24/7 assistance across all platforms
  • Manual production of orders
  • Reduced shipping costs

You also receive a more thorough summary of your sales report. Moreover, a report on customers, marketing, and retail sales.The Advanced Shopify plan is something to take into consideration if you operate an online business and anticipate a big number of sales.

Customers of this Shopify pricing plan can use"Shopify Flow." This implies that you can automate tasks linked to eCommerce.

Enabling Shopify to respond to specific events with precise actions. For instance, if your inventory is getting low, it can email your supplier.

There are several things to take into account whether you're a novice or seasoned merchant. Before selecting a Shopify pricing plan, in particular, by Shopify store owners.

These elements include the price of the items, the point of sale, the processing of credit cards, the fees, and more. Read each strategy carefully, then make your decision. Read our best Shopify alternatives article to learn more about your other possibilities. 

WordPress offers two pricing tiers with a 14-day free trial period that are similar and straightforward. The free plan is truly free.

Furthermore, you won't have access to plugins, support, or sophisticated SEO options. You're just going to be able to produce a simple website or blog. Additionally, you won't be able to utilise a custom domain or get rid of the WordPress ads on your website.

The monthly cost of the WordPress Starter plan is $5. Anyone who needs a very simple website for their own personal usage should choose this plan. 

The following additional-features of the package are available to you:

  • Free registration of a domain name
  • The platform without advertisements
  • Unrestricted access to email support
  • Sending subscribers premium email is a possibility

Pro's premium plan is $15 each month. The feature set is increased by 50 GB as a result with access to premium plugins and themes as well as sophisticated SEO tools. Using the WooCommerce plugin's ability to sell goods is another option. 

Although the WordPress cost plans appear to be affordable and sensible, as you scale, they can add up quickly. At first glance, Shopify's all-inclusive package seems more pricey. But once you arrive, everything you need is there.


It might be easy to start an online store. However, you must exercise caution while making decisions if you want your eCommerce store to expand.The decision of the platform would come first, and themes would come afterwards.

You must be aware of the themes that the platform offers in order to choose the ideal eCommerce platform. The theme (and content management system) of your website will effectively convey your brand.

Therefore, you must make sure that it accurately represents both your product line and your company's core values. It would be perplexing, for instance, if a business offering rustic wooden furniture had a sleek, metallic style.

Shopify thems
Choose the ideal eCommerce platform

A natural skincare business with a flashy theme.This will result in inconsistent signals being sent to a potential customer. A muted motif, on the other hand, won't do your brand's personality justice. Particularly if you sell colourful, flamboyant cosmetics.

The platform's themes are essential to the success of an eCommerce business.  The visitors to a website must be persuaded to become buyers. Assume the website loads slowly and doesn't provide a user-friendly experience that promotes conversions. 

The eCommerce store's bounce rate will be high. That is, there are far too few visitors who actually make purchases.

The user experience is significantly impacted by the theme's design. Selling merchandise is the ultimate objective.

Matching your vision to your brand is crucial, says practical eCommerce. This will support your company's brand promise, or what it can provide customers. In other words, your theme must create the setting. You should be able to highlight your brand's ideals and products using the theme. 

Your theme should encourage customers to buy with confidence. Your theme must be capable of creating an immersive environment.

Matching your vision to your brand is crucial, says Practical eCommerce. This will support your company's brand promise, or what it can provide customers.

In other words, your theme must create the setting. You should be able to highlight your brand's ideals and products using the theme. Your theme should encourage customers to buy with confidence. Your theme must be capable of creating an immersive environment.

If you compare Shopify with WordPress, you can get the theme that's almost ideal for you. Having said that, the theme ought to support customisation.Yes! It's critical to consider the theme's ability to be customised.

Additionally, cross-browser compatibility is another crucial characteristic. When selecting themes, you should keep that in mind.

This would make it easier to reach a global audience. Cross-browser marketing has a significant impact on sales. 

Your chosen theme should be SEO-friendly in addition to these standard features. especially for quicker indexing and more accurate search outcomes.

Simply make sure that your theme contains components that are SEO-friendly. 

The Shopify theme store is among the greatest sites to hunt for a theme that works for your Shopify store.There are many eye-catching themes available that are perfect for your Shopify eCommerce site.There are both paid and unpaid options on the theme list.


The majority of them make an effort to present things in the best light in order to offer a memorable buying experience.Only a portion of what Shopify themes can offer are represented by the options listed 

You can make changes to and personalise your theme without touching the source code.

You can launch your business with this without having to make many big customisation. Additionally, a premium theme offers better features.

Themes for Shopify are flawless on both desktop and mobile electronic devices.The themes are made to support particular user interfaces, catalogue sizes, and aesthetic preferences.

Themes for clothing, art,health and beauty, home and garden, or food and drink can be found.You can discover a theme that complements your own brand and highlights your goods.

Although the Dawn theme is Shopify's default, you can alter it. Every theme comes with every tool you need to fully customise your website.And enough space to follow SEO best practices when optimising your content 

Now, in terms of WordPress themes, they are comparable to Shopify themes. The themes listed in the theme directory can be found here.

Given that this is the sole official directory, it is highly regarded. Additionally, it goes through a careful and strict quality control process.


WordPress provides both free and paid themes. 

Free themes have the benefit of often having a straightforward design and having fewer customisation possibilities. It makes them simpler for beginners to work with.In other words, nobody can assure you that the theme you've selected will gain sufficient support. Or even regular updates, for that matter.

They're also not the greatest choice if you want your website to stand out from the competition and have that extra "something."

In addition to being cross-browser compatible and current with the most recent WordPress version, the majority of premium WordPress themes also function well with the majority of WordPress plugins that are readily available online.

Having said that, by clicking on the link, you may learn about WordPress-compatible platforms.

You will have access to many more features with a premium WordPress theme than with a free WordPress theme. You can enhance and add your own unique touches to your website using these capabilities. 

WordPress themes are more adaptable even though Shopify themes are of good quality out of the box. So there is a tie between WordPress and Shopify.

Payment procedures

It's never been simpler to use an online payment gateway to get started. Additionally, using an online payment processor is a must for eCommerce merchants.

You become a more valuable target for scammers and hackers as a result. A secure payment gateway option can be used in this situation. Additionally, a poll on abandonment reveals that your gateway's quality. One of the main causes of shopping cart abandonment is this:

  • 15% of customers leave because of a bad in-store experience.
  • Insufficient payment alternatives cause 6% of abandonment.
  • A little more than 4% gave up due to technological difficulties.

You might be thinking which payment method is best in light of all of this. especially between Shopify and WordPress. The many payment options enable you to give your consumers the most ease possible. 

With just one safe and straightforward online payment method, you might get by. However, many customers are starting to count on being able to pay with their chosen means.

The approved payment options additionally include bank transfers, online banking, wallets, and credit and debit cards.

Your clients can benefit from the ease of checkout using PayPal, Stripe, and Apple Pay. They are not required to invest time.

Shopify help cener
Benefit from the ease of checkout


In other words, they are not required to repeatedly enter all of their payment and address details. Just set up an account with the payment gateway is all that your consumers need to do. 

Then, revise the information. This makes it simple for them to check out. 

This indicates that the payment provider is informed when one of your clients initiates a payment. The transaction will start to be processed after this notification.

For the transaction, its ends the bank the private information of the paying customer. The client has also been informed at this stage.Messages regarding transaction success or failure are exchanged.

You can choose from a variety of payment gateways when you first sign up for Shopify. Shopify Payments is the ideal starting point. 

It is a payment system that Shopify oversees. Use of a third-party solution is not necessary. due to the fact that Shopify Payments has all the features and resources.By doing this, you'll be able to efficiently monitor and handle payments on your website.

Using the free card reader and this payment option, businesses can take cash payments. Typically, processing takes up to three business days.

You won't be charged if you utilise Shopify Payments. When using alternative third-party payment methods, the typical transaction fee is 2.2 percent.

As a result, your running costs will be reduced. Also, transaction fees are decreased if you improve your Shopify subscription plan.You also have a supplier of the Stripe payment gateway. You may send invoices and make recurring subscriptions using this supplier. 

Then, you can make use of Amazon Pay. You can accept payments using a variety of payment ways thanks to this payment gateway. incorporating Alexa Voice Payments and digital wallets. 

The possibilities are endless once you start taking money on your WordPress website.


It doesn't matter what you're selling—goods, services, or something else—you should be able to collect payments. This will make operating your website simpler.Even if it's common, there are other ways to collect payments with WordPress except through an online store.

Additionally, you can use more conventional strategies like WooCommerce. The nature of your business is one of many variables that will affect which payment method is appropriate for your eCommerce store.

There, Shopify is more devoted to eCommerce when compared to WordPress. It offers a Point of Sales technology specifically designed to prevent financial anxiety among its consumers.

Dropshipping possibility

Dropshipping is a great way for eCommerce businesses to save costs while increasing profits. It's also excellent for people who like to concentrate on creative work over technical problems. 

Even though dropshipping has a number of disadvantages, such as low profit margins and fierce competition, it still appeals to freelancers and full-timers wishing to launch a side business.


If dropshipping appeals to you and you believe it to be your area of expertise, look for an eCommerce platform that will enable you to run this type of enterprise.

You must manage several suppliers simultaneously because dropshipping may save you from having to worry about item printing, packaging, and shipping as well as any logistics-related issues.

Consider a scenario where a customer orders three things, each of which is shipped from a different manufacturer. As a drop shipper, you'll end up paying three distinct shipping costs for each item you send. 

If you value customer loyalty, you cannot justifiably pass these costs through to the customer.Additionally, even if you decide to charge your clients a certain amount, doing so can be difficult.


In order to choose the platform, you must grasp how to differentiate between Shopify and WordPress. This is true because certain firms are more suitable for dropshipping than others.

The products you sell in your online store don't need to be stocked or handled personally when you use dropshipping with Shopify.

The software immediately notifies the drop shipper that fulfils orders placed by clients on your Shopify website. While using just one app, such as Oberlo, you can access a database of 30,000 products from AliExpress.

Through the Shopify dropshipping directories, you may still get in touch with other drop shippers. This will enable you to interact with a variety of Shopify dropshipping vendors and conduct business globally.

You have a Shopify app to support you whether you want to engage in Product Reselling, Business Extensions, Product Creation, or Print On Demand dropshipping business.

You can smoothly integrate products and pertinent information from your Shopify store with the Google Merchant Center by using the Shopify Google channel.

You also have specific Shopify themes that facilitate dropshipping businesses in addition to these features.


That being said, using Shopify for dropshipping is a simple approach to start an eCommerce business if you have knowledge of digital marketing and limited financial resources.

As more consumers utilise Google Shopping to make purchases, increasing your dropshipping choices will allow you to start seeing sales right now.You can easily import products from Ali Express to your WordPress dropshipping website, and it will take care of customer orders automatically.

Some of its wonderful features include filtered search and import, automatic data updates, pricing automation, a built-in picture editor, product reviews, notification emails,and more. 

In a similar vein, the Dropified plugin automates many of your routine dropshipping tasks, such as order processing and delivery.Customer reviews can be imported into your WooCommerce store.


You may add products from the hand-picked 50,000+ best-selling dropshipping items from selected suppliers to your WooCommerce store with the Dropship Me plugin.As a result, you can work with the tried-and-true solutions while cutting down significantly on research time. The products have already undergone expert revision. 

If the extension you choose allows you to import products automatically, you can easily do that.If you compare WordPressvs. Shopify just on the platform's features rather than the membership costs and other costs, Shopify comes out on top. 

Due to the fact that Shopify deducts fees from every transaction, this has an impact on your profitability as a dropshipping store.

WordPress can help you launch a dropshipping business, but the price of integration and plugins may be prohibitive.

Which Is Better Between Shopify and WordPress?

Since both WordPress and Shopify are reliable and scaleless, you can select one of them for your online business.

For individuals looking to sell products online, Shopify is a fantastic option. No matter what your plains, it offers you 24/7 online help because it was created exclusively for eCommerce.

On the other side,WordPress offers more features than only blogging and product sales. 

With the help of the platform, you can create unique websites that you can utilise to establish your brand identity across many platforms. 

Shopify is perfect for newbies and businesses with limited time, but WordPress requires a little more time and effort to setup.Because the platform requires you to know how to code for an in-depth level of customisation,WordPress is ideal for ambitious and tech-savvy business owners.

WordPress's default CRM is free, despite the fact that hosting and any premium themes or plugins you might want to use for your store are not. 

It can be challenging to budget for WordPress because there is no set cost, but you can control your costs. Furthermore, email, live chat, and support are all included in WordPress' Premium, Business, and eCommerce plans.

On the other hand, Shopify offers 24/7 assistance for all of its plans via live chat, email, phone, and Twitter.

Similar to WordPress, you can post questions in their blogs or ask for help in their community forums.With so much being discussed, you can test out the eCommerce systems using their free trials.


Just keep in mind that the trial period is not the time to customise everything. Simply research and choose the eCommerce platform that best suits your needs.


Is Shopify superior to WordPress?

When comparing these two platforms, Shopify triumphs for organizations that are sales-focused while WordPress triumphs for those that are content-focused. Both platforms excel in their respective fields.

Which platform is better for dropshipping, WordPress or Shopify?

These two platforms are equally good when compared. Although Shopify is becoming into a powerful platform for dropshipping in e-commerce, the fees are also greater. WordPress costs less but offering fewer options.

Which of Shopify vs. WordPress is more effective for SEO?

Because WordPress is so flexible and user-friendly, supported by a powerful WordPress CMS, you'll have much more SEO control than with Shopify.

Is WordPress more secure than Shopify?

You can protect customer payment information and business data because Shopify stores are all PCI compliant by default. WordPress is a safe platform for eCommerce websites, but only if you adopt the right security measures for your website.

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