You FOCUS on your products and want your customer to do the same.
And making them CLICK on the BUY button on your online store is what you are aiming for.
But first, you need to make them see your products through a LENSE that compels them to add it in their buying FRAME.
Getting along with the play of words, right?
Then, why not clean your LENSES and add a little ISO to your e-commerce plan to SHOOT your revenue upwards.
Okay, we get it.
That’s too many photography references marinated with business strategies.
Hence, let’s get your SENSORS to act in the 5 most appropriate ways to boost up the CLICKS on the BUY button.
Before getting starting with the tips for mobile photography, let’s go through a checklist for the process:
- Clean your lenses with a microfiber cloth. Your phone spends too much time in your hands, pockets, and innumerable places where you might have kept it. Hence, it's important to keep it clean from dirt, dust, and fingerprints.
- Always turn on the Camera Grids. It helps you to align your subject well to the background.
- Set the aspect ratio at 3:2 or 4:3. It will help to take full advantage of the whole sensor.
- Always HDR mode to get better shots of products.
- Always keep the brightness of your phone at maximum to see the true colours by reviewing photos. Avoid using your phone in Night Mode too.
We know mobile photography has a few limitations such as sensor quality, and others but those get compensated by its amazing processing capability.
In the section below, we answer the question- How to take good product photos with a phone?
Top 5 mobile photography tricks for beginners:
1. Lighting & Shadows:
- Photography is all about presenting the right colours and edges with the right lighting and shadows.
- Always ensure that you use proper lighting for your photos to bring out the product's detailed structure & colour tonality.
- Use natural lighting as much as possible and if that’s not available make use of artificial lights with diffusers.
- Make use of reflectors in the form of coloured cloth or a piece of plastic around the product.
- Expose your product properly to the lights being used.
- Avoid harsh lighting.
- If the product is shiny then you should enhance it using a small & subtle shine by adjusting the lights. Do not try to use large reflections as that would distort the context of the image.
- Don’t use flashlights when using a diffuser.
2. Lens Selection & Distortion Handling:
The lens forms an important part of photography as they handle the visual impact of your photographs.
- Use the primary lens on your phone.
- Use the wide-angle lens only when necessary.
- Wide-angle and the telephoto lens invite distortion which might misrepresent your product.
Apart from your default smartphone lens, you can also go for an aftermarket smartphone lens which you can use as an attachment for better photography.
3. Framing, Layout, and Positioning:
In product photography, how you place the product to catch the viewer’s attention plays a very important role.
- Choose a proper background for your image. If the image is light, then a dark background, and vice-versa.
- You can also use supplementary props that complement the subject. Don’t overdo the props too as it can distract the viewer.
- Use frontal and central positioning of the product to derive the perfect product composition by giving in the perfect size and scale in the frame.
- You can also use Negative Space to draw more attention to the product. Negative space is the space around the object that casts a positive impact on the main product.
- Apply the Rule of Thirds which allows you to stress the Negative Space discussed above.
4. The angle of Shooting:
Choose the right angle for the perfect shot.
- Take photos from a 45-degree downward glance as that is the natural viewing angle of the product when kept on the table.
- The right camera angle will add depth and display the maximum capacity of the product.
- You should also use differential focus to blur the background to focus more on the product.
- Shoot from a top-down perspective to provide a greater compositional technique.
Post-processing is the most important aspect of product photography as it decides the outcome.
- Use apps such as Snapseed, Lightroom, Photoshop Express, and others.
- Don’t overdo the post product process.
- Keep the products as true to life as possible.
Let’s start clicking….
Now, that you have got the tips for product photography, you can start clicking your products and FRAME your customer’s mind into BUYING them.
The above-mentioned mobile photography tips for beginners will help you click the perfect photo. Be it Apple, Samsung, Xiamoi, or any of your smartphones, you can always produce the best shots if you follow the above-mentioned tips.
Now that you have got your queries answered to the question- How to take the best pictures with a smartphone?.....
Start uploading appealing pictures on your e-commerce store and social media handles.