Wix vs Squarespace: 2023 Features and Pricing Comparison

Wix vs Squarespace: 2023 Features and Pricing Comparison

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April 11, 2023
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Lopamudra Barik

Do you need help choosing between Wix and Squarespace? We examine the features each platform has to offer in this comparison of Wix and Squarespace.

You must select a platform that will enable you to build a polished, effective, and simple-to-use website for your clients. However, picking a platform can occasionally be a difficult procedure.

To help you make an informed choice, we'll compare the various features of Wix vs Squarespace in this post.

Let's start now!

A comparison of Wix and Squarespace

Here is a brief comparison between Squarespace and Wix:

Wix is a platform for drag-and-drop design without coding.Squarespace is a drag-and-drop website builder with code support.
Provides for automatic backups.Manual labor is required to perform backups.
Offers a no-cost plan.Doesn't provide a free plan.
Live chat and callback services are available for customer support 24*7Live chat, social media, and email are all available 24*7 phone help is not offered.

Key differences between Squarespace and Wix

Some of the main differences between Wix and Squarespace are as follows:

Let's examine each of them individually.

1. Design Components


With Wix, you have the freedom to create the website you desire. You have the option of starting from scratch or using one of their elegant templates. You may also use the platform to make your website design mobile-friendly.

You should be aware though, that you won't be able to alter your template once your website is online. Minor adjustments, such as changing the font or colour scheme, are still possible with Wix, but not substantial ones.


Additionally, Squarespace provides a selection of gorgeous templates that you can utilise to build your website. Since each of their templates is responsive, any screen size may be accommodated by them without any manual adjustment.

In contrast to Wix, Squarespace lets you utilise CSS or HTML to change the way your website looks and feels.

Squarespace has more stringent design elements than Wix, which can occasionally make designing challenging.

One similarity to Wix is that once the website is up, you cannot-entirely change the template. However, Squarespace does allow you to make minor changes here and there even after the website has gone live.

2. Effortless Use



Wix is one of the simplest website builders to use because it uses a drag-and-drop framework. The platform also provides a variety of courses in the form of blogs and videos to assist you in beginning the process of developing your website.

The Wix Artificial Design Intelligence (ADI) tool, which is one outstanding feature of the platform, asks you a few questions and recommends a design based on your responses in just a few minutes, making it simpler to start working.



Squarespace is a drag-and-drop platform as well, however-shifting the elements around can be challenging due to the grid-based design principles. Nevertheless, one might admire Squarespace's disciplined design approach with its predetermined placements for the columns, rows, and boxes. 

Although Squarespace has tutorials available, they are not as extensive as Wix's.

3. Applications & Add-ons for Mobile


Wix application

You can maintain your website while on the road thanks to the Wix mobile app. The app allows you to see analytics, add new content, and complete a number of additional functions.

Squarepace extenson

The Wix app is comparable to the Squarespace app. It does let you edit your pages, unlike Wix. Additionally, you can directly from the app alter the metric dashboard to suit your preferences.

Additionally, Squarespace provides a marketplace with several plugins. Their most well-liked plugins include:

  • Anything Light box Plugin: With the help of the Light box Anything Plugin, you can make pop-up windows out of any text, button, or image link.
  • Plugin for social media: The plugin can direct users to your social media channels, as its name suggests.
  • Indicator Plugin: The counter contributes to a better user experience, thus this might be a useful addition to the website's design.

4. Options for E-commerce


You are able to sell your goods online with Wix eCommerce.It provides a variety of payment gateways as well as tools for managing shipping, taxes, and other things. You can add 50,000 products to your online store using Wix. Additionally, it offers ideas for business names and lets you design a logo for your company.


The Squarespace E-commerce platform is called Squarespace Commerce. The platform provides capabilities like a live carrier cost estimator, gift card generation, etc. despite having fewer payment channel alternatives than Wix.

5. Capabilities in SEO


Wix SEO tools
Capabilities in SEO

You may raise your Google search engine ranks by using the "SEO Wiz" feature that Wix provides. The program provides a number of helpful features that are crucial for optimising your website, like Google Search Console integration, URL tweaking, and picture optimisation. 

Along with giving you access to a number of instructional tools to advance your SEO knowledge, the tool also enables you to add Google Analytics to your Wix website so, that you can evaluate the effectiveness of your SEO strategy.


Squarespace SEO tools

The same functionalities as Wix are also available on Squarespace, which is a strong platform for SEO. The platform offers customisation headlines and lets you connect Google Analytics to your website. We would say that Squarespace and Wix are on an equal footing in terms of SEO capabilities.

6. Customer Service


Wix provides callback service and live chat assistance 24*7. Additionally, a Wix forum is available where you can ask questions and get responses from other Wix users. However, Wix's customer service team isn't responsive. It is tough to contact them, therefore you might have to turn to forums and FAQs to get your questions answered.


Squarespace through email and live chat, you may reach Squarespace support personnel at anytime. Although the software doesn't offer phone assistance, Squarespace staff responds to emails more quickly than Wix staff .

7. Pricing


You can create a website with Wix's free plan with Wix advertising displayed on it. There are few characteristics in the plan.

Upgrade to one of Wix's paying plans if you want to remove the advertising and access additional features. Wix's premium plans range in price from $16 per month to $59 per month.


Similar to Wix, Squarespace offers a similar pricing structure. The platform, however, does not have a free plan. Their-entry-level subscription is $16 per month, while their premium plan, which includes additional features, costs up to $49 per month.

How Should You Select a Platform for Your Business Website?

  • Your willingness to spend money on your website builder should be your first priority. Costs associated with platform features other than the subscription plans should also be included in this sum.
  • You will need to evaluate the costs associated with domain registration and hosting, for instance.
  • Spending money on creating attractive online copy and uploading high-quality photographs may also be necessary. It is wise to be aware of all such costs in advance.
  • Do you have a website with hundreds of pages or just a simple website with a few pages? Finding the appropriate platform will be simpler for you once you are aware of this.
  • It's also likely that you still have some questions after reading the information. Thus, a platform with responsive customer care personnel can be really helpful.
  • Reading user reviews of the sites is crucial. You can learn from these evaluations about how other business owners have used the platform and whether they were successful using the website builder to meet their objectives. Google makes it simple to find consumer reviews.


In response to your inquiry, which of Wix and Squarespace is best for your company? 

There isn't a one-size-fits-all solution for selecting the best platform for your organisation, so to speak. Your needs will determine what happens.

Both Wix and Squarespace are top-notch website builders with a unique mix of advantages and disadvantages. To design your website, there is another, much easier method.

You may create an online store with Typof, an eCommerce ennoblement platform, in just 30 seconds. Simply visit our website, provide your store name, and then add products to complete the setup of your online store.


Which platform, Wix or Squarespace, allows for more customization?

Wix offers far greater flexibility in terms of design than Squarespace. So, Wix should be your first choice of platform if you want to do some extensive adjustments.

Which software is more suitable for beginners?

Wix is the best option for newbies because of its drag-and-drop editor, which is considerably easier to use than Squarespace's. Wix also offers a starting plan that is reasonably priced.

Can you switch from Wix to Squarespace for your website?

You cannot move your website from Wix to Squarespace or vice versa with the aid of any tools or plug-ins. You'll need to carry it out manually.

What are the features offered by Wix and Squarespace?

Both platforms offer a range of features including website templates, drag-and-drop website builders, ecommerce functionality, SEO tools, and analytics. Wix also offers a mobile app builder and social media integration, while Squarespace has a built-in email marketing tool and more advanced analytics.

What is the pricing structure for Wix and Squarespace?

Wix offers a range of pricing plans starting from a free plan with basic features, up to a VIP plan with unlimited bandwidth and storage. Squarespace offers four pricing plans starting from a personal plan with limited features, up to an advanced plan with advanced ecommerce functionality.

Which platform should I choose, Wix or Squarespace?

The platform you choose will depend on your specific needs and budget. If you're looking for a wider range of features and a free plan, Wix may be the better option. If you're willing to pay a higher price for more advanced features and better analytics, Squarespace may be the better choice. Ultimately, it's important to consider your specific requirements and compare the features and pricing of each platform before making a decision.

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