9 Steps to Develop Your International SEO Strategy

9 Steps to Develop Your International SEO Strategy

Date & Time
December 5, 2023
Reading time
6 mins
Author Icon
Lopamudra Barik

Trying to develop a international SEO plan so that your website may begin ranking for search queries in other languages and locations?


Because we live in a worldwide environment, having a global SEO plan is a wonderful approach to account for that and give your site a chance to connect with more users and receive more traffic.

However, international SEO can be overwhelming at times because you must localize your website, optimize for several languages, and generally follow basic best practices if you want to be successful.


This blog post will describe nine critical steps for developing a effective International SEO strategy in a nutshell.

Let’s start…..

What is international SEO?

International SEO Strategy is the activity of optimizing your website to make it more relevant and visible to people in multiple countries. This method can be used to certain objectives such as:

  • Increasing the size of your market
  • Increasing worldwide brand recognition
  • Boosting global sales

International SEO efficiently bridges the gap between your company and potential clients across boundaries. It's especially beneficial for businesses aiming to attract customers from specific locations or linguistic groupings.

What is the process of international SEO?

Google and other search engines personalize search results based on the user's location and language. International SEO enters the picture here. It informs these search engines that your material is intended for visitors in specific countries or in specific languages.

So, if you want to boost your online traffic, increase organic traffic, and convert leads to sales, you should employ an SEO agency to build the finest SEO plan for your website.


URL structures are also important. You configure them to reflect the various locations and languages you intend to target.

Types of International SEO

Before we get into how to develop  a SEO strategy with your SEO agency, it's important to understand the many sorts of SEO practices your company can employ so that you can select the appropriate type of B2B SEO strategy to achieve the desired results from your SEO tactics.

The following are the various SEO types:

  • Off page SEO
  • Black hat SEO
  • White hat SEO
  • Grey hat SEO
  • Technical  SEO
  • Content marketing SEO

With an increasing number of individuals spending their time on mobile devices or tablets, it has become critical for businesses to have their websites adapted to match various screen sizes and types.

Develop your own international SEO Strategy  in 9 step

Now that you know what SEO is, how it works, and how it can help your business, it's time to learn how to establish an SEO strategy to reap the rewards of digital marketing.


The following are the nine steps to develop a SEO strategy:

1. Determine your target market

You must understand your clients in order to maximize your SEO strategy efforts and ensure that you are being seen by the proper audience. Determinewhich nations to target first. Consider your current sales, projected market needs, and logistics. You can learn more about your foreign audience by using Google Analytics and Google Search Console.

To define your target audience, your SEO business must consider the following factors:

  • Existing visitors and customers
  • Understand your competition and their strategies.
  • Examine the SERPS
  • Utilize social media analytics

2. Analyse Your SEO Competitors

After determining your business aim and target audience, the following stage in developing an SEO strategy is to do an SEO competitor study. It is the process of gathering and analysing your competitors' SEO methods in order to make an educated decision.

It allows you to assess what your competitors are doing, and after examining market trends, you may determine how to develop stronger SEO techniques than your competitors and outrank them. This is how you conduct SEO competitor research:

  • Determine your possible competitors.
  • Improve your understanding of their ranking keywords.
  • Examine your competitors' content performance.
  • Examine your competitors' social media presence.
  • Choose areas for development and possibilities.

3. Set  your international SEO goals

Setting goals is a crucial part of international SEO. Setting specific goals allows you to concentrate on increasing your website's global visibility. You might, for example, want to:

  • Drive engagement across cultures: The goal here is to interact with a wide range of audiences. This includes developing culturally relevant information, localizing language, and learning about area preferences.
  • Increase worldwide sales and conversions: Companies do this to increase revenue from overseas markets. This necessitates adapting the website for local currencies and payment methods, as well as tailoring marketing messages to local purchasing behaviours.

4. Create a Keyword List

The selection of keywords and content are two of the most important factors to consider when adopting SEO recommendations. Keywords tell search engines what your content is about, so how do they help your SEO?


As a result, SEO service providers will optimize your keywords as they increase the visibility of your content and business in search engines. So, to ensure you're utilizing the proper keywords, employ the following tips to optimize your keywords:

  • Examine your present on-page SEO.
  • Look for keywords for your website.
  • Use keyword research tools.
  • Keyword mapping is especially important for long-tail keywords.
  • Avoid keyword stuffing when adding keywords to your website.
  • Don't forget about your target  audience.

5. Create a SEO-friendly, Targeted Content

Content marketing is an essential component of any SEO strategy since it promotes your marketing efforts and drives a large volume of quality traffic to your website, converting visitors into leads and ultimately sales.

To capture your clients 'interest beyond the search results page of your websites, your SEO company should strategize and correctly incorporate your content into your SEO strategy. So, once they've arrived at your site thanks to your ads, high-quality content like blogs, web copy, or product descriptions raises your brand's awareness, reputation, and revenue.

  • Provide engaging and valuable information on a regular basis.
  • Create content that is both relevant to readers and relevant to Google.
  • Social media should be used to promote content.

6. Selecting the Best Website Design

Website designs are typically not regarded an SEO strategy tool, which is why many marketers fail to maximize their SEO efforts. Because your website is the window to your products and services and the first point of contact with potential clients, you must strive to make a good first impression.

  • Navigation/accessibility is intuitive
  • Content that is easy to read
  • Design that is mobile-friendly
  • Design components of a website's visual appearance

7. Maintain Technical SEO

Excellent, intriguing, and engaging content will help your website rank well. Still, if it is riddled with technical SEO difficulties, you should forget about ranking high, let alone anywhere in the top 5 Google pages.

So SEO specialists should concentrate on both on-site and off-site SEO, as this will assist search engine crawlers/indexers bots in quickly finding your site and indexing and ranking its many web pages.

  • Examine and correct crawl error
  • Change to HTTPS
  • Make an XML sitemap.
  • Choose your favourite domain
  • Improve webpage navigation
  • Locate and repair broken links
  • Use URLs that are search engine friendly
  • Increase the speed of your website
  • Create a mobile-friendly website

8. Create Backlink

Create  local backlinks is an important international SEO tactic. Aim for backlinks from each market you intend to target. 

So, how can you get non-paid backlinks from a high-ranking website or blog?

  • Blog commenting on a related site/blog.
  • Share links on social networking sites that are relevant, informative, and competitive.
  • Make an infographic or a unique image.
  • Link externally before reaching out.

9. Keep Track of Your SEO Progress

A data-driven, tracking approach to your SEO initiatives is the way to go if you want to get the most out of them. This ensures that you know which activities are producing results and which are not, allowing you to avoid squandering your marketing cash. If you wish to monitor your website's search engine rankings, you must also monitor the development of your SEO operations and generate SEO reports.


Utilize several SEO progress tools such as Google Analytics, SEMrush, and others.

Start Your International SEO Strategy Right Now!

Because we live in a global society, having an international SEO plan is an excellent approach to expose your website to new people and increase traffic.


However, if you want to master worldwide SEO, you must plan ahead of time. In this piece, we discussed several critical research and technical best practices for developing an efficient foreign search engine optimization plan. 

You may be confident that your site is ready for success if you follow our international SEO checklist.


1.What is an international SEO strategy?

International SEO Strategy is the activity of optimizing your website to make it more relevant and visible to people in multiple countries. An international SEO strategy is a comprehensive plan designed to optimize a website's visibility and performance in search engines across multiple countries and languages.

2. Why is it important to have an international SEO strategy?

Having an international SEO strategy is crucial for businesses looking to expand their reach globally. It ensures that your website is optimized for search engines in different regions, improving visibility and attracting a diverse audience.

3. How do you develop an international SEO strategy?

To develop an international SEO strategy, conduct thorough market research, identify language-specific keywords, create localized content, implement hreflang tags, optimize for mobile, and build international backlinks. Regularly monitor key metrics like organic traffic, conversion rates, and keyword rankings to refine and enhance your strategy for global online success.

4. How many steps are there for SEO?

SEO involves multifaceted steps, including keyword research, on-page optimization, content creation, link building, and user experience enhancement. Regular monitoring, analytics, and adjustments are vital for sustained success in search engine rankings.

5. How do I get international SEO clients?

Secure international SEO clients by showcasing expertise through a strong online presence, offering case studies, participating in industry events, networking on global platforms, and providing tailored solutions for diverse markets.


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