An SEO competitor analysis is the process of researching your industry's online competitors, assessing your SEO rivals, and using the data you unearth to improve the SEO of your own website and move up the search engine results pages.
What is an SEO competitor analysis?
Even with an SEO plan in place, excellent content being produced, and technical SEO audits being carried out, there is no assurance that your material will receive the attention it merits, with two-thirds of all clicks on Google going to the top five organic search results. In actuality, Google doesn't even send any search traffic to90% of websites! But who is getting that traffic if not you? your SEO opponents.
The truth is that if your competitors are doing all of these things and doing them better than you, you will find it difficult to appear in search results. An SEO competitor analysis can help with that.
Your competition might be viewed in one of two ways: as a headache or as a valuable resource of knowledge. Your organic search strategy must incorporate SEO competitive analysis in order to access this data mine.
If you do it well, it will assist you in producing better, more targeted content, climbing search engine results pages, and bringing more relevant traffic to your website.
How to find your SEO competitors ?
First and foremost, you should be aware that your SEO rivals may not always be the same players as your direct business rivals.
So what exactly is an SEO competitors? Websites that rank for the organic search terms you are also vying for are your SEO rivals. This implies that your SEO rivals will vary depending on the topic.
Before publishing or optimizing any pages aimed at ranking for ascertain keyword, it's crucial to know exactly who you are competing with and for what. Finding search competitors that you might not be aware of is where the first phase of competitor analysis comes into play. If several sections of your website concentrate on various business sectors and as a result have numerous rivals across industries.
The competitor surfacing metrics "Discover competitors" and "Top-ranking pages by keyword" in Site improve SEO make it simple to find your most pertinent rivals. Utilize the information provided by these capabilities to learn more about your top-performing pages' search competition depending on the terms you are tracking.
From here, you can keep a close eye on your rivals, both established and up-and-coming, and learn why their content is causing them to rank highly in search engines.
Why Is SEO Competitor Analysis Important?
You can examine the landscape of relevant keyword searches by doing a competition analysis. You are aware of how challenging it will be to outperform your rivals now.
Additionally, it may suggest new keywords, content suggestions, and link-building chances you hadn't thought of. You may boost your site's ranks and increase search traffic with the help of insights you obtain from an SEO competitor study.
Here are some crucial actions and occasions that you should never miss while conducting an SEO competitor study.
- By creating content, you can make sure that your website provides a better and more detailed response to user search intent than your rivals.
- Creating content Finding out what your rivals are doing right and then giving it your own special twist is a terrific strategy to increase your website's relevance in search results. The amount of work necessary to outrank rivals for a certain topic may also be determined via SEO competitor analysis.
- To find out what your search competitor is doing to suddenly outrank you after a sudden decrease in ranking; to find out what is currently working and not working in your sector.
- In case your page isn't moving up the SERPs: Competitive analysis might assist you identify areas for optimization if your page is stagnating and isn't among the top search results.
- If the SERPs have changed If a different website has supplanted yours for the top spot for a particular search term, you should employ SEO competitor analysis to identify those websites' advantages so you can imitate them.
SEO competitor keyword analysis
Finding relevant terms that your search competitors are ranking highly for but for which your website isn't allows you to use that information to send their visitors to your website. This approach is known as competitor keyword analysis.
1. Pay attention to search intent rather than search volume
A high search volume does not guarantee that ranking well for that phrase will result in a significant increase in search traffic. Instead, it is advised to concentrate on achieving user intent, often known as search intent.
In addition to enhancing search results that offer a great user experience by satisfying their search needs, Google prioritizes websites that deliver a relevant and happy user experience.
Therefore, your material is likely to benefit from a ranking boost if you can better and more thoroughly address the user's search intent than your search competitors. A sizable incentive exists for doing so as well; after approximately one in ten searches, the user returns to the search results page to choose a different result. These are the users whose search queries you want to more fully address by content optimization
- The following are some examples of how you could create or optimize your content to better respond to user search intent:
- Creating useful material that directly relates to the user's search intent, not just the terms they employ.
- Including more interesting and diverse content types on your pages, such videos, infographics, and step-by-step instructions.
- Making use of Google's "People Also Ask" function to look for opportunities for missing content categories and solutions.
- Enhancing their current material. If a rival of yours has a list of the top ten historical sites in your state, you could improve upon it by compiling a list of the top50 sites.
2. Look for long-tail keyword prospects in your keyword rival's domain
What happens if your website is newer or less popular than your search rivals'? It's a smart idea to move your focus from the most competitive keywords to more winning long-tail keyword variations given that 60% of the pages ranking in the top 10 Google results are three years old or older. In fact, this kind of inquiry makes up the majority of Google searches roughly 70% of all web searches.
Finding long-tail keyword variations can appear to be an endless task. Fortunately, a lot of the legworks done for you when you use an SEO tool to conduct an SEO competitor analysis.
Make sure you're examining your competitors' lengthier, more specialized keywords in addition to the shorter, most competitive ones. Long-tail variations typically have lower search volume but tend to bring more targeted, relevant visitors to your website and generally take less work to rank for.
3. Observe the paid listings of your SEO competitor
Even while organic and sponsored search are frequently seen as distinct things, looking at your competitors' PPC keywords can give you some very useful information about which terms they value and even which ones are successful.
It's safe to assume that your search competitors value this keyword and the traffic it generates highly if they are ready to pay to be in the PPC listings area of the search results. Low-stress, high-converting keywords are just what you're looking for.
SEO content analysis of competitors
Without a question, keywords are an essential component of any SEO competitor study. However, they are not the beginning and conclusion of your evaluation. By drawing ideas from the best-performing material of your competitors, you should also improve your SEO.
The goal is to identify the most well-liked material produced by your rivals and then use that information to enhance your own. Since you already know that these pages are ranked in the SERPs and successfully directing visitors to their website, doing so saves time and effort.
You can more precisely match the user search intent and give visitors to your web pages a better content experience by copying, and then competing with, their strategy. This could eventually result in your content outranking theirs in the SERPs.
- Find and fill content gaps by identifying and taking advantage of flaws in the material of your rivals. Consider redesigning it into a more well-liked content format, for instance, if they only offer content in one type of format.
- The 'Skyscraper' method Although easier, this approach involves more effort. It centres on using the content of your rivals as a model for your own, superior piece of content. The next step is to contact websites that link to a competitor's content and request that they change their link to point to your own, more sophisticated content.
Technical SEO competitor analysis
The three essential components of any SEO competitor analysis procedure are keywords, content, and technical SEO. It's time to concentrate on technical SEO auditing since keywords and content have previously been discussed. In essence, this is comparing the technical aspects of your website to those of your rivals and making sure you fill in any technical SEO holes that can cause your ranks to drop.
The following are important technical SEO components to look out for in your competitors:
- Internal linking: Internal links assist search engines in locating, indexing, and comprehending a website's pages. Use of distinct, evocative anchor text for internal links is recommended by Google. Strong internal linking improves both user and search engine navigation on your website. It's also advised to link to significant pages on your website that you wish to rank for in order to increase the link authority of those sites.
- Website architecture: The way a site is structured affects both how users interact with it and how easy search engines can crawl it. A good site should have a straight forward layout that makes crawling simple and easy. Examining how far down the site architecture your primary target pages are can be helpful as well.
- Site performance :will be an even more crucial ranking element with the May 2021 Google Page Experience change. With 47% of visitors expecting them to load in under two seconds, your pages should load in no more than three seconds.
- SSL accreditations : Is the webpage encrypted using HTTPS? Giving their users a secure browsing environment is a top priority for search engines. An HTTPS safe encryption is a ranking criteria for Google and will stop a website's name from appearing in the search results with the label "Not Secure."
- How well has the site been designed for seamless viewing on mobile devices? Any company that takes its online presence seriously should make sure that its pages are suitably mobile-friendly, especially in light of Google's mobile-first indexing strategy and the fact that more than half (58%) of all Google searches are currently made using a mobile device.
By integrating it into your organic search process and automating repetitive monitoring duties, an all-in-one SEO solution like Site improve SEO makes it quicker and simpler to conduct SEO competitor analysis.
With a distinct SEO score for your website and certain pages, Site improve SEO also enables you to assess the SEO performance of your website against industry benchmarks.