Complete Guide to eCommerce Marketing (FREE Tools + Strategies)

Complete Guide to eCommerce Marketing (FREE Tools + Strategies)

Date & Time
February 22, 2023
Reading time
4 mins
Author Icon
Lopamudra Barik

Want to sell guided eCommerce marketing? If yes then this articles for you.

The objective of eCommerce marketing goes beyond increasing sales. It seeks to consistently sell more.

The tough aspect is when consistency comes into play. Paid advertising is one of the popular forms of eCommerce promotion, for instance. Nonetheless, everyone agrees that online advertising has recently become difficult to master.

eCommerce marketing
eCommerce marketing

We've put up a comprehensive guide to help you maximise your marketing efforts, attract customers to your product pages, and make sales. Also, this instruction is so easy to follow that even eCommerce beginners may follow it.

What is  eCommerce marketing ?

eCommerce marketing is a type of digital advertising that is completely dedicated to generating recognition, traffic, and sales for online retailers of goods and services.

To speed up the selling process, it may include social media, paid advertisements, organic marketing, SEO, influence marketing, and email marketing. It is possible to use both free and paid marketing techniques.

eCommerce marketing
eCommerce builder

How then does this operate? An eCommerce Marketing Strategy is the first step.

How to Develop an eCommerce Marketing Plan?

An eCommerce marketing strategy is a well-organised plan of action designed to support you in achieving your business objectives online. What instruments, when, and how will you employ them?

As you continue reading, we'll assist you in finding the answers to all these questions. Internet marketplaces are quite dynamic. Every day, a new product or tool is released with the intention of improving your ability to connect with customers and increase sales.

Knowing your target market, your goals and objectives, and the purpose of your brand like the back of your hand is essential before you start. You could then decide which tactics suit your needs the best.

Develop marketing plan
Marketing plan

Continue knowing that it will take time to establish the ideal plan that will serve your brand and your objectives. It will require a number of tries, some of which will succeed and others which will fail. You'll learn which tactics and avenues will produce the best outcomes by studying what has already succeeded.

Until you discover the approach that works best for you and your brand, don't be afraid to experiment, evaluate, and investigate different options. There has been learning in this situation, not failure.

How to Make Your Product Page More Successful in eCommerce?

Product to be successful

You've put your plan in place and are prepared to move on to the next phase. Your prospects have now been directed to your product page by an efficient marketing plan, and they are prepared to view your goods and services.

Here are a few advice:

Avoid just copying and pasting product descriptions

Consider making an investment in quality product descriptions. Ask questions like: What significance does this product have for the user? What information must they have before making a purchase?

1. Use specialised keyword research tools

This will raise your search engine ranking. Tools like Ahrefs, Moz, and Semrush are available.

2. Make sure your website is mobile-friendly, specifically.

To avoid losing visitors before they even reach your product page, make sure the website loads swiftly.

3. Take attention to the meta titles and descriptions.

They assisting increasing click-through rate (CTR) and aid in search engines better comprehending the subject matter of your website.

4. Create a relationship with your customers and give them a sense of worth.

Give them rewards points and, if you have a newsletter, invite them to sign up. Even better, you may utilise CRM technologies to start conversations and ask them questions.

 5. Use marketing tactics that respond to consumer behaviour.

You can do this right now thanks to many tools. users spending more than 15 seconds looking at a product? A chat bot can be made to appear. Alternately, list the identical item as a Similar Product at the bottom of the page they are viewing next.

6. Build credibility and trust.

Share feedback from customers! Be brutal. If a product page contains user-generated information like reviews, comments, and images of genuine consumers, customers are 6x more likely to make a purchase.

7. Put two product descriptions together.

A shorter  one and a longer one. Let them to skim if necessary and to go further if they so choose. Draw a picture for them of how your goods and services will improve the prospects' lives.

8. Make providing value to your customers a priority.

particularly if you up sell. It's better if the things you bundle together add more value to your clients' life as a whole.

7 Channels for Online Retail Marketing

(What are they and how to get started)

Through variety of sites, you may start marketing your online store. It can feel a little daunting because each is superior than the others in some ways, but take a deep breath.

Online retail marketing

The most typical ones are listed below, along with information on how to get started:

1. SEO

One of the cost-free ways to be quickly found and trusted by your target customers is through SEO for eCommerce.

For search engines like Google, an optimised page with a high rating shows up at the top of the search results. Increasing visibility would also increase traffic and conversion opportunities. Keyword research is one of the first things you should understand and pay attention to. It serves as the essential cornerstone of every SEO effort because without it, you won't be able to optimise.

It's important to note that eCommerce keywords differ from other keywords. It is designed with product search phrases in mind. These keywords are product-specific and are frequently used by your prospects to search for products you sell.

Search engine optimisation

Making ensuring your URL, H1 header, content, meta descriptions, and meta titles are optimised are additional essential issues you can take care of to get started and lay a solid SEO foundation.

Which links on the website both internal and external would you choose to connect to and from? Making thoughtful selections and getting cited on other websites can both assist improve the reputation of your brand.

2. PPC

PPC, or pay-per-click, refers. In this type of internet marketing, advertisers pay for each click that their adverts receive.

It comes in a variety of shapes, with search engine advertising being the most popular. Your adverts are displayed by search engines like Google and Bing in a location that is purpose-built for sponsored links. Display advertising, on the other hand, places your banner, image, or text ads in key locations on authoritative websites.

Pay per click
Pay per click

Another type is what is known as social media advertising. Users on social media platforms like Facebook may become your leads. PPC advertising on sites like these candid in boosting website click-through rates.

There are other PPC strategies as well, however aggregator websites are the last one we'd like to discuss. These are websites that let users compare the costs of related or comparable goods. For instance, if you offer pertinent and precisely focused advertisements, Google may charge less. If users find your landing pages helpful and gratifying, that is.

You can choose your target prospects for social media advertising based on their interests and demographics. Campaigns like this add in raising awareness of your good or service in addition to trying to get people to buy your goods.

3. Email Advertising

Email marketing may be used to educate potential customers about your goods and services, establish authority in your industry, create a sense of community, and increase brand sales.

Here is a Embosser sample. Everyone uses email nearly 91% of respondents to a Hub spot survey. It's a fantastic chance to connect with your audience. Signups are optional, very personable, and easily measurable. If you had to pick one, it would be wise to start here!

Email advertising
Email advertising

By joining your email list, your customers give you permission to send them emails. They become known as your subscribers once they have subscribed.You would gain a lot by automating your emails, especially for eCommerce shops. Setting triggers for specific consumer behaviour can help you develop stronger bonds with your customers.

By joining your email list, your customers give you permission to send them emails. They become known as your subscribers once they have subscribed. You would gain a lot by automating your emails, especially for eCommerce shops.

Emails about abandoned carts are one illustration. What happens if a customer doesn't complete the transactions on their checkout page?You can send an email automatically. This will either encourage them to examine the things or provide you with information on why they haven't!Email automation relieves a lot of your workload and increases customer satisfaction.

Other forms of automated emails include the following:

1. An email confirming the order

Once the order has been paid for, the customer will receive this. It provides consumers with their invoice, their tracking link, if available, and other information like the Order ID, anticipated delivery date, and more.

2. Follow-up following the sale

Some days after an order is placed, this can be set up. Here, you can solicit opinions on the item or provide contact information in case they have any queries or issues.

3. Welcome collection

For those who opt to sign up for your newsletter, you can set this up. To get the most out of what you sell, tell them about your company, the newest fashions, or whatever you believe your clients will find beneficial.

4. Informational material

These are emails that you send to your audience in an effort to build relationships and earn their trust. Offer them pertinent information about your market and your items.

Provide information that can spark conversation, and don't be afraid to give existing customers and brand-aware individuals more for their money (as they have signed up for your email list).

4. Affiliate Promotion

Affiliate marketing is performance-based advertising strategy where advertisers only pay affiliates when specific customer actions are delivered. Affiliates are people who help you sell your goods and are often individuals who are familiar with and supportive of your work. Although they can take many different shapes, it's typical for your loyal and current consumers to act as your affiliates. 

It's easy; an affiliate just looks for a good or service they believe in and enjoy, then promotes it. They will profit from each sale they make in turn. Affiliate links are used for tracking purposes.

What is the best aspect about affiliate marketing? You obtain free exposure and often only pay when a sale is achieved or a certain action is taken (for example, if you receive an inquiry).

Businesses that already enjoy a high level of client trust would benefit most from this. It's a simple method to grow without needing to bring on more staff.You can increase sales via affiliate marketing, but that's not all it does. Via the people your consumers respect and follow, it enables you to get to know them better. 

social proof is a potent technique for building authority and trust in your field. Consumers who have seen success with your brand or professionals who support your items can be effective motivators of action.

5. Live chat

Chat can be used for more than just interacting with customers and answering their most pressing queries. These days, it can be utilised for marketing as well as customer service.Similar to automated emails, you can use custom actions as triggers to send people live chat messages in response to their website behaviour.

Some people won't have the patience to write an email and wait for a response to their inquiries. Yet before making a purchase, the majority of consumers can have queries that need to be addressed. You can automate chat to start a conversation, for instance, if a consumer stays on a product page for longer than 30 seconds, as an example to help you visualise.

There are many platforms available that will let you do this. It can be connected to your CRM as well.

Live chat has the additional benefit of allowing you to record and organise your customers' most frequent queries. With the help of these insights, you can improve your website's optimisation and user experience.

6. Substantive Marketing

The goal of content marketing is to lure viewers in by responding to the questions they pose on various platforms (search engines, videos, and social media).This can take the shape of articles that are instructive, guides, or some diagrams and visuals that are instructive. Here are some strategies you can employ as an eCommerce company or marketer to your advantage:

You can write blog posts that are helpful to and pertinent to your readers' requirements.

Make sure everything is optimised, like we discussed in SEO. Consider creating material for social media that will create discussion and include a call to action. Encourage your followers to follow you on your other platforms if you engage in content marketing.

7. Social media

The goal of content marketing is to lure viewers in by responding to the questions they pose on various platforms (search engines, videos, and social media).

This can take the shape of articles that are instructive, guides, or some diagrams and visuals that are instructive. Here are some strategies you can employ as an eCommerce company or marketer to your advantage:

social media

You can write blog posts that are helpful to and pertinent to your readers'requirements.Make sure everything is optimised, like we discussed in SEO. Consider creating material for social media that will create discussion and include a call to action. Encourage your followers to follow you on your other platforms if you engage in content marketing.

Three stellar examples of eCommerce marketing

It's time to discover some best practices through these examples now that you are more knowledgeable about the marketing tools you may employ for your eCommerce store;


An estimated 48. 03 M people visit Myntra each month. On their main page, they use cards and banners to highlight the best discounts. The website, one of the top fashion shops in India, offers a variety of products from both domestic and foreign brands.


Filters that are simple to use and have product pages with up sells and user reviews facilitate navigation.

Book my show

is India'stop online ticket seller, receiving 43.25 M monthly visitors.Their user-friendly interface asks customers to choose their city before showing them a list of available performances and activities. They also provide a list of useful resources to keep website users abreast of the most recent developments in the entertainment sector.

Flip kart

An estimated 242.62 M people visit Flipkart each month. Customers buy electronics from it the most. Yet, they also offer a large range of goods for sale.

By asking visitors to register for an account as soon as they visit the website, they begin to establish a connection. Have access to suggestions, create Wishlist's, and track orders. Additionally, they features loyalty programme that rewards devoted consumers with additional benefits like discounts and other deals.


At its core, marketing enables you to establish the strongest connections with those who can use your goods and services.

When you get to know your customers and their needs better and learn more about the tools that can help you visualise and assess your present state, to establish paths for growth, you can begin, nurture, and scale sales.


What is eCommerce marketing?

eCommerce marketing refers to the strategies and techniques used by online businesses to promote and sell their products or services through digital channels.

Why is eCommerce marketing important?

eCommerce marketing is important because it helps online businesses reach their target audience, drive traffic to their website, increase sales and revenue, and build customer loyalty.

What are some effective eCommerce marketing strategies?

Some effective eCommerce marketing strategies include search engine optimization (SEO), email marketing, social media marketing, content marketing, influence marketing, and paid advertising.

What are some free eCommerce marketing tools?

Some free eCommerce marketing tools include Google Analytics, Google Search Console, Mailchimp, Hootsuite, Canva, and Yoast SEO.

What is email marketing and how can I use it for eCommerce?

Email marketing is a marketing technique that involves sending promotional emails to a list of subscribers. You can use email marketing for eCommerce by creating targeted email campaigns, offering discounts and promotions, and using email automation to nurture leads and customers.

How can I optimize my eCommerce website for search engines?

You can optimize your eCommerce website for search engines by conducting keyword research, optimizing your website content and metadata, building high-quality backlinks, and using tools like Google Search Console and Yoast SEO.

What is conversion rate optimization (CRO) and why is it important for eCommerce?

Conversion rate optimization (CRO) refers to the process of improving the percentage of website visitors who take a desired action, such as making a purchase. CRO is important for eCommerce because it can help increase sales and revenue, improve customer retention, and reduce customer acquisition costs.

Start your e-commerce journey now!

Start 14 days free trial!
GST Invoice Generator