The Ultimate Guide to Selling Plants Online in 2024- Tips, Strategies, and Success Secrets

The Ultimate Guide to Selling Plants Online in 2024- Tips, Strategies, and Success Secrets

Date & Time
April 14, 2023
Reading time
4 mins
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Lopamudra Barik

Your plant business needs work in order to succeed, just like plants do. Are you prepared to discover how to sell plants online and expand the reach of your company? Everything you need to know is covered in this article.

Practically everything you require to know about selling plants online will be covered in this thorough lesson, allowing you to start your online plant selling business without any issues.

Growing and caring for plants is one of life's most rewarding activities since they have the ability to reduce stress. After the pandemic, time appeared to stand still, and for many of us, encouraging growth became a solace. For every demand, there is a supply, as the saying goes. There are many online retailers who specialize in selling plants only.The finest feature is that it is also a fantastic business opportunity. The desire for plants in both indoor and outdoor environments is high. The desire for it doesn't seem to be decreasing. If you enjoy caring for plants and have been looking for a way to start your plant business, now is the time to learn how to start a business to sell plants online.

Why sell Plants online?

With an online plant-store, you may quickly and easily convert your love of plants into a career. Online plant sales are the future of plant commerce; they are not merely a fad.The industry for online plant nurseries is estimated to be over $100 billion.

With smaller and smaller living spaces and bedrooms, a strong desire for plants to liven up a space arises. Furthermore, it's undeniable that succulents make for a good Instagram moment. 

Online orders for both indoor and outdoor plants have significantly increased at a number of online plant retailers as a result of the pandemic.

They added that millennial between the ages of 25 and 38 make up the majority of their audience. These days, millennial prefer caring for plants and growing their own food in their backyards.

sell plant online
Online plant sales are the future of plant commerce

Houseplants can improve our moods, inspire our creative thinking, and persuade us to disengage from devices in addition to cleaning the air in our homes. That may have been the main reason millennial who were stranded at home made the initial plant purchases.

The growth of online plant sales is a good sign for individuals wishing to start selling plants online even though the offline business may be bigger. Plant sales online are experiencing rapid growth.

In order to assist others achieve their desire to spend as much time as possible around plants, you can think about starting an online plant startup if you have a strong love for the natural world and a passion for gardening.

How to Sell Plants Online in 8 Easy Steps

You may start selling plants online by following these 8 simple steps.

  1. Identifying a market niche and the appropriate plants to sell
  2. Buying supplies
  3. Inventory management: Preserving the health and vitality of your stock
  4. Price your plants
  5. Creating a website for your store
  6. Take Photos of your plants
  7. Promoting your store
  8. Shipping and Packaging facilities

1. Identifying a market niche and the appropriate plants to sell

Since there are so many distinct varieties of plants, people will assume that your company should sell them all. It's not feasible to offer every plant in your store therefore, you must choose which varieties or specialities of plants you want to sell through your online store. 

Consequently, choosing what to sell is the first step in learning how to sell plants online.

How you define your plant items will depend on a number of factors, including your availability to wholesale greenery or growing space, your neighbourhood, and the amount of money you're willing to invest up front.

If you don't already have a certain plant kind in mind, conducting preliminary market research may help you identify a lucrative niche. In addition, you can use keyword research tools to monitor current consumer trends in the plant industry.

Start by taking a look at the following list of plants:

  • Houseplants
  • Medicinal plants
  • Botanical Aromatics
  • Grasses for decoration
  • Plants in gardens
  • Hydrate plants
  • Flower and vegetable seeds

Plant costs should be considered when selling plants online because they are an expense for any business. It's essential to know which plants are high-quality, rare, and sensitive as well as which ones need a lot of maintenance and minimal care. The ideal plants to start with are low-maintenance ones because they are straightforward and simple to locate.

2. Buying supplies

To start selling, you must first have plants to stock. Start by thinking about the following choices for plant supplies:

Option 1: Grow your own plants

Growing your own plants is a fantastic option if you wish to sell plants for a reasonable price (often as a hobby) and have the time and space to raise seedlings into strong plants. If you wish to exercise strict control over your supply, it is great.

It also lessens the added cost and complexity of having several suppliers to meet demand.

In addition to renting space at an allotment, you can also create a greenhouse or grow plants in your own garden. Growing plants requires in-depth knowledge of how to take care of diverse plant varieties. You'll need to consider how you'll scale up production if your order volume increases.


If you want to grow your own plants, be careful to calculate the cost of the equipment and the amount of time required. Growing your own plants is a fantastic alternative if you want to cater to the more expensive end of the market because you can describe the history of each plant and demonstrate how much love and care went into its creation.

Grow your own plants

Option 2: Get your plants from a distributor in large quantities

Buying your plants from a nearby nursery or a wholesaler is an additional choice. A neighbouring nursery could serve as your source. Purchasing plants from a wholesaler or nearby nursery can frequently be less expensive because they can do it at a much lesser cost.

You will only be able  the plants that the wholesalers have in stock at any given time, which restricts the variety of your online store and your ability to meet customer needs, unlike when you grow your own plants.

When attempting to select the best source of plants, bear the following in mind:

1.Comparison shop: Different vendors could offer various benefits. There are several that have minimum requirements for the quantity of plants you must buy. Others might offer further advice, support, or services.

2. Recognise seasonality: Consider the types of plants that various vendors will stock at particular points in the year. Throughout the year, you could also need to change vendors.

3.Provide a range of vendors: If you just deal with one supplier and then something unanticipated occurs with your items, you'll be in a lot of trouble. You can get a wider range of items and make sure you have a backup by choosing multiple providers. Work with several suppliers so that if one is out of a well-liked plant, another may have it in stock.

You must have your own growing space, regardless of the kind of operation you choose. You will requires designated nursery area in your home or close by if you decide to start growing plants from seed. This will allow you to simply take care of your plants.

Even if you decide to buy your plants from neighbourhood wholesalers, you'll still need some storage space until you can put them up for sale.

3. Inventory management: Preserving the health and vitality of your stock

Choosing a location for your plants is the next step after finding them successfully. When selling plants online, inventory maintenance is crucial.

You must make sure that your inventory has the right number of plants and saplings. If you have good relations with your suppliers, you may anticipate future demand more effectively.

Remember that the plants need to be situated in areas where they will have enough room to develop and breathe. You'll also require a room that can accommodate them and is climate-controlled.

Build a small, portable greenhouse, garden, or enclosure for plants of your own, but make sure they have access to plenty of sunlight. By doing this, it will be ensured that no plants perish while being preserved.

For instance, you might wish to develop an SKU system with three letters for the category, three letters for the plant kind, and two letters for the plant size if you sell many kinds of houseplants.

4. Price your plants

Pricing any commodity, but particularly plants, can be difficult if your business is new. Plants that are overpriced will be hard to sell, while plants that are priced too low won't make you any money!

By considering your desired income and the amount you are spending on plant supplies, you should be able to alter your prices such that they are comparable to those of other plant vendors in your neighbourhood.

Plant cost
Plants that are overpriced will be hard to sell

The price of plants can be influenced by a variety of factors. Take into account the subsequent additional plant-specific pricing variables:

  • A thorough analysis of your target market will be necessary before setting your rates.While some high-end plant and flower enthusiasts are willing to pay more for are plant in good condition, others might choose to buy in quantity to save money.
  • If you sell plants that are unique or unusual for a certain season, you might be able to charge even more. As a result of supply and demand, prices may be increase.
  • The typical method for calculating plant prices is cost of spending (fixed cost) + variable cost plus profit margin.

5. Creating a website for your store

The aforementioned subjects highlighted the preparation necessary for online plant sales. Let's now examine how to set up the online component of your store. The first step is to establish an internet store. Selling plants online through your own eCommerce site or online store is the most popular option. The simplest approach to get started is to use a platform like Typof, which will help you build an online store without requiring you to write any code.

The Typof online store which is also known as one the best alternatives to Shopify and Wix includes features like secure payment options, a seamless user experience, tech support, ,shipping, and marketing tools in addition to building a visually appealing site for you. It is a really straightforward platform. Setting up your store, creating an account, designing your store, and handling your orders are all pretty simple processes. The platform also provides a number of plugins for enhanced functionality and a number of free business tools to assist you in managing your firm more skilfully. You can effortlessly manage your business online from anywhere at any time with Typof.

Online plant sales are made simpler using Typof, which has the following key characteristics:

  • Professional website: It's essential to maintain your website polished and professional at all times because it's frequently the first impression your clients will have of your company. Your online store's general attractiveness will be enhanced by utilizing clear, high-quality photographs with thorough descriptions and important information.
  • Payment gateways: Payment gateways such as PayPal, credit cards, and debit cards can be integrated. One of Typof's best features is the availability of all payment gateways for secure payment.
  • Marketing tools: SEO is the foundation of any eCommerce marketing strategy. Typof is among the top Shopify competitors. They assist you in ranking for relevant keywords, which can help you attract organic visitors.
  • Support: Typof support is available around-the-clock to assist with any potential problems. They may assist you with anything from personalizing your store to learning how to draw in clients.

You may build a website using Typof that advertises and markets your items, explains the value of your brand, and makes it simple for customers to locate what they're searching for. You can use eCommerce marketing tools to inform potential customers that you are in the plant business.

6. Take photos of your plants

When you run an online store, people can't touch your products before buying them. Your main goal should be to give people the experience of shopping in person, including the sense of smell and sight. A good picture of a plant can say a lot about it. People might be more likely to buy plants online if they can see high-quality photos of them.

Take photo of your plant
you must have compelling product images

Here are some tips for properly photographing your plants:

  1. The ability to view many photographs of a plant can make it simpler for your consumers to decide which plant to purchase. Additionally, we advise you to have at least one picture of the plant after it has been planted and bloomed. Numerous plant-selling websites simply allow you to view the plant as it is at the moment, which is frequently boring. Include compelling images that inspire your viewers.
  2. You must arrange the plants so that they appear Instagram- or photo-worthy. To catch the attention of your buyer, you may either carefully arrange them and take a photo of the mall together, or you can take a photo of each plant independently with a unique background and design.
  3. Use natural lighting when taking pictures. Photos taken in natural light will help your customer's perception of the plants you're selling to be far more accurate. Avoid filters since they could cause customers' expectations to be unmet.

7. Promoting your shop

You may get in front of clients who want to buy your products by spending money on marketing. Your prospects are unlikely to ever find your plants, much less buy them, if you don't have a strong marketing strategy in place, no matter how great your plants are or how affordably you have priced them.

If you choose to create an online store, you will be solely responsible for driving traffic to it. Here are a few efficient methods for achieving this.

Pay-per-click ads

One of the most well-liked and well-known forms of sponsored advertising is SEM. Your advertising are displayed to users who input particular keywords into search engines like Google and Bing, and they can click on them to visit your website. However, you must pay a little price to the search engine each time a user clicks on your advertisement and is taken to your website.

Creating PPC-optimised landing pages, doing keyword research and selection, and managing campaigns and ad groups are just a few of the many steps that go into creating an effective campaign.

Advertising on social media platforms including Facebook, LinkedIn, Instagram, Twitter, TikTok, YouTube, Snap chat, and others is referred to as "paid social media marketing." 

There are many people on these networks who could become your customers. The networks may choose to target specific demographics and interests.


Search engine optimisations the science of improving a website so that it is more noticeable when people search for items or services.

By driving more organic search traffic to a company's website, the SEO process aims to enhance its organic search results. The more a website appears in search results, the more likely it is that it will help a company acquire clients.

On-page SEO, also known as on-site SEO, is the process of improving a website's position in search results and attracting natural traffic.

Along with publishing pertinent, high-quality content, on-page SEO entails optimising your headings,HTML elements (title, meta, and headers), and images.

Link building is another essential SEO component. Link building is the practice of acquiring back links from other websites to your own, to put it simply. All business owners who wish to increase referral traffic and the authority of their websites should make building links a priority.

Natural Social Media Marketing

Through natural social media marketing, any free information, such as articles, movies, images, and more, can be posted on social media sites. You can establish yourself as an authority in the field by providing free advice on plant maintenance on social media. Attracting organic visitors can result in sales, and content marketing investments should pay off in the long run.

With the right SEO, SEM, and social media approach, the potential to grow your eCommerce plant businesses limitless.

8. Shipping and packaging facilities

You must decide how to deliver your plants to your customers after you begin to sell them online. The shipping and packaging processes for plants can be more challenging than those for other goods. To keep your plants healthy while in transit, you'll need to choose the best packing and transportation options. A dependable shipping partner is necessary when selling plants online. Ensure that your plants are transported securely and on schedule by working with a shipping company that has experience transporting plants. Plants can be fragile, so use sturdy boxes and cushioning to protect them. For shipping your plants, make use of durable packaging. By doing this, it will be ensured that the plants remain healthy until they reach their destination.

Additionally, you should account for the expense of shipping and packaging supplies in your pricing. It's crucial to preserve the plants in transit and make sure they get to their destination securely. Consider how long it will take for your plants to reach the buyer when you ship them. Make sure your plants are well-watered before delivery and pick a shipping option that will get them to their destination quickly to prevent them from drying out. Also, take into account the expense of specialized packaging for your plants when setting your rates. It's crucial to package the plants in such a way that they remain upright and hydrated during transportation.


For people with a green thumb, selling plants online can be a lucrative and satisfying business. Now is the ideal time to launch your online plant business given the growing interest in indoor gardening. Starting an online plant business is made simple with the help of platforms like Typof. You can make sure your online plant store is successful by using the advice provided in this article. Plant quality and client relationships hold the key to success. Your online plant company may grow and prosper with careful planning and attention.

Today, start your Typof store and join the expanding group of profitable online plant retailers. Typof provides an intuitive and all-inclusive solution catered to your company's demands if you're seeking the finest Shopify alternatives.


Can one purchase plants online?

Yes, anyone can launch an online business. All you need is a love for your business and some business knowledge (in this example, plant care). Using a specialized eCommerce platform like Typof, which supports business startup, operation, and management, is the ideal approach to sell plants online.

Can plants be used to generate income?

Yes, selling plants online may be quite lucrative. The plants you sell, how effectively you market your company, and of course how you sell plants all affect how much money you make from your plant business. Using an online store specifically for selling plants is the most profitable strategy.

Online plant sales are they permitted?

Absolutely, selling plants online is legal. However, local regulations on the sale and transport of organic material and soil may vary. To avoid any future issues, we suggest that you research the laws and regulations in your area.

Where do I put ads for my plants?

You can use social media to promote your plant business and run advertisements there. To increase the number of your sales channels, you may also start your own internet store and market it. Additionally, by using SEO, you can ensure that when consumers search for plant businesses, your store appears on Google.

What types of plants can I sell online?

The kinds of plants you can sell from your house depend on the plant care circumstances there. When choosing the plants, take into account the plant's requirements for water, sunlight, and space. We suggest starting with succulents if you're a novice because they are hardy plants that require little maintenance and can be shipped with ease.


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